Product Growth Specialist

Job description

ABOUT AIR APPS At Air Apps, we believe in thinking bigger and moving faster. We’re a family-founded company on a mission to create the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP), and we need your passion and ambition to help us change how people plan, work, and live. Born in Lisbon, Portugal in 2018 and now with offices in both Lisbon and San Francisco, we’ve remained self-funded while reaching over 100 million downloads worldwide. Our long-term focus drives us to challenge the status quo every day, pushing the boundaries of AI-driven solutions that truly make a difference. Here, you’ll be a creative force, shaping products that empower people across the globe. Join us on this journey to redefine resource management and change lives along the way. - This is a fully onsite position, based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts. THE ROLE As a Monetization Specialist, you will play a pivotal role in scaling Air Apps’ growth by owning both subscription and ad monetization strategies across our mobile app portfolio. You’ll collaborate with cross-functional teams to create and optimize pricing, paywalls, upsell flows, retention strategies, and ad placements, all while ensuring user experience remains at the center. You’ll dive into data, run experiments, and help shape how millions of users engage with our products. RESPONSIBILITIES - Analyze industry trends and competitor strategies to identify monetization opportunities. - Design and implement monetization strategies to maximize subscription and ad revenue. - Collaborate with design and development teams to implement monetization features effectively. - Create user segmentation frameworks and define experimentation hypotheses for monetization. - Model financial opportunities and expected outcomes for monetization initiatives. - Analyze pricing strategies and competitive benchmarks to improve subscription pricing. - Set up and manage subscriptions and pricing tiers on App Store Connect. - Experiment with different in-app paywall placements to optimize conversion rates. - Collaborate with the design team to test and refine paywall layouts and calls-to-action. - Develop and implement win-back strategies for lapsed or inactive users. - Identify drivers of churn and implement initiatives to improve user retention. - Analyze user behavior to identify upsell opportunities and execute upsell strategies. - Create strategies to increase free trial starts and improve onboarding flows. - Ensure that monetization strategies do not negatively impact the user experience. - Maintain detailed documentation of monetization strategies, tests, and performance data. - Monitor and ensure compliance with Apple’s policies and international regulations. REQUIREMENTS - Approximately 4+ years of experience in mobile app monetization, with a focus on subscriptions and/or ad revenue. - Solid understanding of in-app purchase systems, paywall design, pricing models, and subscription lifecycle management. - Experience with ad monetization platforms (e.g., AdMob, IronSource, AppLovin) and A/B testing tools. - Strong analytical skills with experience in cohort analysis, revenue modeling, and performance reporting. - Familiarity with App Store Connect, subscription setup, and Apple’s monetization policies. - Collaborative mindset with the ability to work cross-functionally with product, design, and engineering. - Passion for delivering exceptional user experiences while optimizing for revenue. WHAT BENEFITS DO WE OFFER? - Apple hardware ecosystem for work. - Annual Bonus - Top-tier Health and Life Insurance for peace of mind. - Transportation Budget to support your commute needs. - Coverflex benefits package for meal allowances, well-being, and more. - Childcare support. - Air Conference - an opportunity to meet the team, collaborate, and grow together. - Pension Fund to support your long-term financial planning. - Urban Sports Club membership to keep you active. - Meals 100% free at the hub. DIVERSITY & INCLUSION At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger. APPLICATION DISCLAIMER At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.