Product Leader, Digital Planning

Thrivent is incubating a new digital planning offering designed to make financial advice accessible to more people by: • Lowering traditional barriers such as high asset minimums and costly planning fees • Making financial guidance simpler and more actionable • Rethinking the cost structure and delivery model that limits who can be served efficiently. We are hiring a Senior Product Manager to define and deliver the minimum viable product (MVP), turning an early-stage concept into a focused, shippable offering This role combines strategic ownership with hands-on execution. You will work directly with engineers and designers to test assumptions, make tradeoffs, and accelerate learning around customer desirability, technical feasibility, and the business model. This is not a mature product with an established roadmap. You will operate in a startup-like environment with limited structure, evolving scope, and imperfect information. What You’ll Do Own MVP definition and delivery from concept through launch Translate an evolving vision into a clear roadmap, sequenced backlog, and release plan Determine what is essential for launch, what can wait, and where the team should make tradeoffs Set product direction while staying close to day-to-day execution Work side-by-side with engineering and design to balance customer experience, technical feasibility, speed, and business value Engage with customers and users to uncover needs and turn insights into testable product hypotheses Use prototypes, early builds, customer feedback, and product data to validate assumptions and refine the offering Define product outcomes and key performance indicators that connect to broader business goals Identify practical opportunities to use emerging technologies, including AI, to improve the product and accelerate learning Align stakeholders, resolve competing priorities, and keep the team moving through ambiguity Who You Are Strategic and decisive—you can set direction and make clear calls without perfect information Entrepreneurial—you are comfortable building within an environment of limited structure and evolving scope Proven in delivery—you have taken digital products or meaningful product capabilities from concept through launch Hands-on and low-ego—you are willing to do both the thinking and the execution Technically fluent—you can work closely with engineers and engage thoughtfully in technical tradeoffs Customer-driven—you use research, experimentation, and feedback to guide decisions AI-curious or experienced—you are interested in how AI can improve product development and the customer experience A strong collaborator—you can influence across functions and organizational levels without relying on formal authority QUALIFICATIONS & SKILLS: Required Bachelor’s degree or equivalent work experience 10 or more years of relevant business experience, including experience as a product manager, product owner, or similar product leader Demonstrated success launching a digital product or significant product capability Experience defining and delivering an MVP in an ambiguous or rapidly evolving environment Strong understanding of Agile product management, iterative development, and the software-development lifecycle Experience working directly with engineering and design teams. Strong business acumen and the ability to balance customer, business, and technical considerations Excellent communication, facilitation, collaboration, and influencing skills Preferred Experience in a startup, scale-up, incubation team, innovation lab, or other entrepreneurial environment Experience in financial planning, wealth management, fintech, or consumer financial services Experience applying AI or other emerging technologies to digital products Experience developing product strategies, roadmaps, business cases, and measurable product outcomes Product management or Agile certification Additional Information No direct reports initially; this role will lead a cross-functional product team through influence Senior individual-contributor position with potential for expanded leadership as the offering grows Remote role with approximately 10% travel, typically to Minneapolis or Chicago Pay Transparency Thrivent’s long-term growth depends on attracting, rewarding, and retaining people who are committed to helping others thrive with purpose. We accomplish this by offering a wide variety of market competitive compensation programs to attract, reward, and retain top talent. The applicable salary or hourly wage range for this full-time role is $139,455.00 - $188,676.00 per year, which factors in various geographic regions. The base pay actually offered will be determined by a variety of factors including, but not limited to, location, relevant experience, skills, and knowledge, business needs, market demand, and other factors Thrivent deems important. Thrivent is unique in our commitment to helping people to be wise with money and live balanced and generous lives. That extends to our benefits. The following benefits may be offered: various bonuses (including, for example, annual or long-term incentives); medical, dental, and vision insurance; health savings account; flexible spending account; 401k; pension; life and accidental death and dismemberment insurance; disability insurance; supplemental protection insurance; 20 days of Paid Time Off each year; Sick and Safe Time; 10 paid company holidays; Volunteer Time Off; paid parental leave; EAP; well-being benefits, and other employee benefits. Eligibility for receipt of these benefits is subject to the applicable plan/policy documents. Thrivent’s plans/policies are subject to change at any time at Thrivent’s discretion. Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex , gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state , or federal law. This policy applies to all employees and job applicants. Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation , please let us know by sending an email to or call 800-847-4836 and request Human Resources. #Remote