产品经理（Product Manager）北京

Job description

What You’ll Do Develop and execute brand strategies and annual marketing plans for Ozempic , driving effective brand promotion and business growth; Generate deep insights into the market, patients and HCP needs, and translate those insights into effective Ozempic brand strategies and marketing initiatives ; Drive HCP Engagement through impactful initiatives targeting healthcare professionals, KOLs and the broader medical community; Explore innovative approaches to Consumer Engagement and Patient Education , enhancing disease awareness and supporting the overall patient journey; Develop and execute Omnichannel Marketing strategies across hospitals, retail, e-commerce and digital channels, creating stronger integration between in-hospital and out-of-hospital engagement; Support new indication launches and key brand initiatives , including launch readiness and commercialization; Continuously monitor the competitive landscape, customer insights and market dynamics, and proactively optimize Ozempic brand and marketing strategies ; Collaborate closely with cross-functional teams including Medical, Sales, Market Access and Commercial Excellence to drive successful execution of key brand initiatives. What We’re Looking For Solid experience in Product Management / Marketing within the pharmaceutical industry ; Strong capabilities in brand strategy development, market insights and marketing execution ; Proven experience in HCP Engagement and Stakeholder Management ; Experience in Omnichannel Marketing is highly preferred, including but not limited to retail, O2O, e-commerce, digital marketing, social media and Consumer Engagement ; Experience in new indication launches, lifecycle management or innovative commercialization models is a strong plus; Excellent cross-functional collaboration, project management and influencing skills; Excellent verbal and written communication skills in both English and Chinese; Experience in diabetes, obesity, cardiovascular disease or other chronic disease areas is preferred; We also welcome strong marketers from other therapeutic areas who demonstrate learning agility, innovative thinking and the ability to transfer their experience to new therapeutic areas . We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.