Product Manager, Ads Signals & Measurement

Job description

**About NewsBreak** **Local life runs on local information.** What happened down the street? Who can fix this? Where should we go tonight? NewsBreak started in 2015 to answer these questions, and today more than 40 million people a month rely on us to follow what’s going on in their zip code. **Three platforms with one vision: powering local life.** Led by founder and CEO Jeff Zheng, NewsBreak is our local life and news platform; Nearby AI connects people with local businesses; and NDot AI helps publishers and creators grow and earn. **Building for the long term.** A $115 million Series C made us a unicorn in 2021, and we keep investing in our people. We’re Great Place to Work® certified and named to *Fast Company*’s Best Workplaces for Innovators (2025) and *Fortune*’s Best Workplaces in the Bay Area™ (2026). **Everyone makes an impact.** Whether you write code, shape products, tell our story, or run the business, we want people who own projects end to end, stay curious, and speak up. Join us. Learn more at: NewsBreak, Nearby AI, NDot AI ## **About the role** We are looking for a Product Manager to lead our ads signals and measurement capabilities, spanning signal collection, identity resolution, audience data, attribution, and advertiser reporting. You will own the product roadmap for the systems that help advertisers measure performance and enable our advertising platform to use data effectively for targeting and optimization. Working closely with Engineering, Data Science, BI, and cross-functional product teams, you will improve signal quality, build intuitive measurement tools, and support responsible data use across our advertising ecosystem. ## **Key Responsibilities** ### **1. Signal Collection & Quality** - Own the roadmap for advertiser signal collection through pixels, Conversions API (CAPI), and mobile measurement partner (MMP) integrations. - Improve signal coverage, accuracy, freshness, and reliability, including event validation, deduplication, and integration diagnostics. - Partner with advertiser-facing teams to increase adoption of tracking integrations and with Engineering and Data Science to improve signal utilization in targeting, optimization, and measurement. ### **2. Identity Resolution & Attribution** - Develop identity resolution capabilities that connect events to users using permitted first-party identifiers and, where appropriate, probabilistic matching. - Define requirements for conversion attribution across supported channels and devices, accounting for signal availability and privacy constraints. - Establish metrics to evaluate identity matching and attribution quality, and improve the consistency of measurement across systems. ### **3. Audience Data & Data Management Platform** - Define and execute the roadmap for our data management platform (DMP), supporting data collection, audience segmentation, and activation. - Partner with Engineering to build scalable, reliable data infrastructure with appropriate controls for data access, retention, and use. - Enable audience data to support relevant ad targeting and campaign optimization. ### **4. Advertiser Reporting & APIs** - Lead the development of accurate, intuitive advertiser reporting tools that help advertisers understand campaign performance and take action. - Define consistent metrics and reporting requirements, and address discrepancies across reporting and measurement systems. - Own product requirements for reporting APIs that enable advertisers and partners to access performance data programmatically. ### **5. Internal Analytics & Measurement** - Partner with BI to define KPIs and develop dashboards that support operational monitoring, performance analysis, and product decisions. - Ensure key metrics are consistently defined and accurately tracked across systems. - Identify gaps in internal analytics and prioritize improvements based on business impact. ### **6. User Insights & Profile Enrichment** - Partner with the news app team to incorporate permitted behavioral and contextual signals into audience profiles and targeting capabilities. - Translate user insights into opportunities to improve ad relevance and advertiser performance. - Work with Data Science and Engineering to evaluate the incremental value of new signals. ### **7. Privacy & Data Governance** - Partner with Legal, Privacy, and Engineering to translate applicable privacy requirements and platform policies into product requirements. - Incorporate consent, data minimization, retention, and access controls into signal collection and data activation workflows. - Anticipate how changes in privacy requirements and signal availability affect the product roadmap. ## **Qualifications** ### **Experience** - 5+ years of product management experience, preferably in advertising technology, measurement, or data platforms. - Hands-on experience building or managing ads tracking and attribution products, including pixels, server-to-server integrations such as CAPI, and MMP integrations. - A track record of shipping products that improve data quality, measurement, or advertiser outcomes. ### **Technical Skills** - Proficiency in SQL and experience using analytics tools such as Tableau, Looker, or Power BI. - Working knowledge of APIs, event schemas, ETL processes, and data pipelines. - Ability to translate complex data and measurement needs into clear product requirements and measurable success criteria. ### **Domain Expertise** - Strong understanding of conversion tracking, identity resolution, attribution methodologies, and campaign reporting. - Familiarity with audience segmentation, DMPs or customer data platforms (CDPs), and tracking technologies such as pixels and SDKs. - Practical understanding of how privacy requirements, including GDPR and CCPA, affect data collection, identity resolution, and activation. ### **Collaboration & Leadership** - Strong communication skills, with the ability to explain technical concepts and trade-offs to technical and non-technical audiences. - Strong analytical judgment and prioritization skills, balancing advertiser needs, business impact, technical complexity, and privacy considerations. - Demonstrated ability to lead cross-functional initiatives with Engineering, Data Science, BI, Product, Sales, and Legal. The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process. Annual Base Pay Range $175,000—$215,000 USD [CPRA Privacy Notice for California Candidates](https://docs.google.com/document/d/15apsJLgHq1p5NJR3fzFmdctKX4QIzzf2/edit?usp=sharing&ouid=110601223912453011659&rtpof=true&sd=true)