Product Manager (Growth - B2B Enterprise)

The Opportunity This position is based in Adobe India’s Bangalore office; You should be able to work in a hybrid model needing to come into the office at least 3 days in a week . The group passionate about Enterprise Growth (within Adobe’s Unified Platform organization) is seeking a Product Manager. This role will own Product-Led Growth (PLG) across our B2B Enterprise business and turn end-user demand into enterprise-wide adoption. Our team is building new ways to bring enterprise customers into Adobe beyond traditional sales and marketing motions, workflows that channel individual product usage into broader enterprise adoption, pairing free product access and personalized onboarding with in-product signals that point our sales team to the next upsell opportunity. In this position, you will own and drive PLG initiatives. These initiatives turn grassroots, end-user demand into enterprise-wide adoption. You'll partner with cross-functional teams in engineering, building, analytics, and go-to-market to define and ship impactful product experiences. What You'll Do This role fits someone in product management beyond entry-level execution. They are ready for increased ownership and growth toward the senior PM level. You'll have meaningful autonomy, the opportunity to drive real impact, and strong mentorship along the way. Own the roadmap and prioritization for turning end-user demand into enterprise-wide adoption — from onboarding and activation through the signals that flag an account as ready to expand. Turn hunches into structured experiments — write test charters, run A/B tests, and use the results to make the call on what ships next. Dig into dashboards, funnel data, and usage signals to find where the biggest opportunities sit and confirm that shipped features are actually moving the needle. Work closely with go-to-market, technical, creative, and analytics teams to bring features to market. These features drive enterprise acquisition and revenue. They can also be reused across other Adobe product lines. Be the customer advocate every step of the way — help the entire product team see what makes the difference between just another feature and a customer delight! What We're Looking For 3–5+ years experience, with a track record of shepherding initiatives from idea through launch. Experience in a growth or data-heavy role is a plus. Experience driving growth directly from the product is important, ideally with free, freemium, trial, or conversion models. You understand what motivates users to pay. You have shipped features that demonstrate this. A natural inclination toward data with ability to define what success looks like and using the numbers to steer prioritization and strategy. Bachelor's degree or equivalent experience required — an MBA or related master's degree is a plus, not a mandate. Experience with AI: We seek a candidate experienced in building or working with AI-powered features or products. The candidate should also be eager to keep learning and growing in this area. Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone — from emerging artists to global brands — everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We believe in hiring the best and are committed to crafting exceptional employee experiences where everyone is respected and has access to equal opportunity. About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture , focus on people, purpose and community , Adobe for All , comprehensive benefits programs , the stories we tell , the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email . AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience .