Product Manager II

Job description

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together. The Crown Is Yours As a Product Manager I, Marketing Platform, you'll help deliver bold, customer-first platform capabilities that power scalable marketing experiences across the business. You'll collaborate across Engineering, Analytics, UX, and business teams to define strategy, shape the roadmap, and bring innovative promotional capabilities from concept to execution. You'll translate complex business needs into impactful platform solutions that enable personalization, improve operational efficiency, and support long-term growth. As you build and evolve our marketing platform, you'll use data, experimentation, and customer insights to drive measurable business outcomes in a fast-paced, high-growth environment. What You'll Do Define and manage the roadmap for marketing platform capabilities that support scalable promotional experiences and align with strategic business objectives. Lead cross-functional teams through discovery, development, launch, and iteration of platform features that drive innovation, personalization, and differentiation. Translate business needs, customer feedback, and product vision into clear requirements, success criteria, measurable KPIs, and compelling business cases. Collaborate with our Engineering, Analytics, and UX teams to build, launch, and continuously improve scalable platform capabilities. Partner with internal teams and third-party technology providers to expand marketing platform functionality and improve execution speed. Use data, experimentation, and business monitoring to evaluate performance, ensure platform health, and identify opportunities for continuous improvement. Communicate proactively with stakeholders, prioritize backlogs, refine requirements as new information emerges, and ensure alignment throughout the development lifecycle. Stay current on industry trends, emerging technologies, and marketing platform capabilities to inform strategy and strengthen our competitive advantage. What You'll Bring Bachelor's Degree or any suitable combination of education, experience, and training. At least 3 years of experience in Product Management with a demonstrated ability to deliver and scale impactful platform capabilities or customer-facing experiences. Experience defining product roadmaps, writing clear requirements, and partnering with cross-functional teams throughout the product lifecycle. A data-driven mindset with experience using metrics, experimentation, and customer insights to inform product decisions. Strong communication, organizational, and stakeholder management skills with the ability to influence across technical and business teams. Familiarity with agile development methodologies and experience prioritizing backlogs in a fast-paced environment. Comfort working with internal platforms, APIs, or marketing technology solutions; experience with promotional or marketing platforms is a plus. A passion for technology, innovation, and building scalable solutions that create meaningful business impact. Join Our Team We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role. The US base salary range for this full-time position is 97,800.00 USD - 122,300.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.