Product Manager, OI Activate

**WPP is the trusted growth partner for the world’s leading brands.** **We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.** **We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.** **Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.** **For more information, visit [.](https://eur02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwpp.com%2F&data=05%7C02%7CErica.Durr%40wpp.com%7C9bf4566a65bc46a48ac008de749116ea%7C150b5e663d884dee83f6ed149b727a00%7C0%7C0%7C639076363668176216%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=Q9juosud56XGLThSFZ1NpPZd6FXpJPxV74OeRZWoh%2B4%3D&reserved=0)** **Why we're hiring:** You're disrupting AdTech from inside one of the world's largest media companies—with startup velocity and enterprise muscle to make SSPs and agencies move. We're building **Open Intelligence Activation**, a programmable platform enabling cross-channel audience orchestration, supply-side targeting, and activation across SSP partners and Publishers. This isn't feature-shipping. It's product leadership where your AdTech expertise, AI-powered strategy, and go-to-market conviction directly determine whether our products reshape how agencies activate audiences at scale. **What you'll be doing:** **What You Own** **AdTech Strategy & Market Intelligence** - Deep understanding of programmatic ecosystems, SSP partner incentives, and supply-side dynamics - Expertise in cross-channel audience creation (CTV, display, video) - Use AI to synthesize competitive intelligence, market research, and customer feedback into strategic opportunities - Stay obsessed with where the market is heading; use AI to stress-test concepts and anticipate partner objections **Go-to-Market as Product Strategy** - Ensure partner alignment *before* launch—SSPs, agencies, and tech vendors understand not just what we built, but why they should care - Develop positioning narratives that differentiate us (why this reshapes cross-channel activation, not just another feature) - Own launch readiness: sales collateral, partner enablement, and customer success playbooks are battle-tested before go-live - Collaborate with Supply and Demand team so messaging is tightly aligned across all stakeholder groups **Execution & Prioritization** - Maintain a prioritized, outcome-focused product backlog - Translate product vision into clear requirements and user stories with Engineering - Ship, learn, iterate—fast cycles beat perfect planning - Ruthlessly kill features that don't move the needle - Work closely with Design, Data, and cross-functional teams to unblock and drive adoption **Who you'll be working with:** Global advertising agencies are finally innovating in AdTech—and we're leading. We have the technical capability to build what agencies need, the enterprise relationship muscle to make SSP partners move, and the startup velocity to iterate faster than incumbents. We're literally on the edge of what's possible in supply-side targeting and cross-channel orchestration. **What you'll need:** **AdTech Expertise** - 5+ years in AdTech/MarTech product, sales, or strategy - Deep understanding of programmatic advertising, SSP ecosystems, supply-side dynamics, and agency workflows - Familiarity with cross-channel activation (CTV, display, video) Behavioral and contextual targeting - Track record of shipping products that agencies or partners adopted **Founder Mentality** - Uncomfortable managing process instead of driving outcomes - Have conviction and communicate it compellingly - Willing to take calculated risks and iterate - Seen products fail and succeed—you know what makes the difference **AI-Forward & Go-to-Market Focused** - Comfortable using AI as research and thinking partner for competitive analysis, market synthesis, and rapid ideation - You've successfully launched products with Sales/Marketing alignment - Understand that product success requires narrative alignment across engineering, sales, and strategy - Hands-on in drafting positioning frameworks, use cases, and enablement materials - Product Marketing experience a plus **Execution Excellence** - Comfortable operating with incomplete information and making decisions anyway - Detail-oriented on user stories and acceptance criteria, but never lose sight of strategy