Product Manager, SMA

Job description

Job Overview In this role the incumbent supports the development and execution of global marketing initiatives for a product, indication, customer segment, or disease area. The role translates brand strategy into tactical marketing plans and is responsible for the successful implementation of campaigns, content, congress activities, customer engagement programs, and other commercial initiatives. Working cross-functionally with Medical, Market Access, Analytics, Regulatory, Compliance, and regional market teams, the incumbent ensures marketing activities are aligned with business objectives and customer needs. The role combines strong executional leadership with growing strategic contribution through market insights, campaign optimization, and brand planning support. Principal Accountabilities Develop and execute integrated marketing tactics, campaigns, customer engagement initiatives, and content programs aligned to brand objectives. Lead agency partners and cross-functional stakeholders to develop, review, and deploy marketing materials and campaign assets. Support brand planning through customer insights, market intelligence, competitive analysis, and performance tracking. Manage congress planning, external stakeholder engagement activities, promotional review processes, and asset deployment across markets. Manage project budgets, agency spend, statements of work, timelines, KPIs, and campaign performance reporting. Minimum Education Requirements Bachelor's Degree required. Degree in Marketing, Business, Life Sciences, Scientific Discipline, or related field preferred. MBA, Master's Degree, or equivalent experience preferred. Fluent written and spoken English required. Additional language capabilities are advantageous. Minimum Experience Requirements 6-9 years of relevant pharmaceutical, biotechnology, healthcare, or commercial experience. Prior pharmaceutical marketing experience required. Experience leading tactical marketing initiatives and campaign execution. Experience managing agencies and external vendors. Demonstrated understanding of customer engagement and omnichannel marketing approaches. Experience working within Medical, Legal, Regulatory, and Compliance requirements. Direct affiliate or in-market commercial experience preferred. Ex-US commercial experience strongly preferred. Strong project management and stakeholder management capabilities. Demonstrated ability to work effectively in matrix organizations. Job Level: Management Why Biogen? We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives. At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about Biogen. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.