Product Manager, SMBs - North America

Job description

As a Senior Product Manager for SMBs at Wise North America, you will be the dedicated owner of our North American business / SMB strategy. You will move us beyond simple transactions to provide a comprehensive, everyday account proposition that solves real-world challenges for the 33.3 million US small businesses. You will be a "mini-CEO" of the SMB product line, with the autonomy to build a vision and roadmap that spans the next 12-24 months. You will work within the NorthAm squad structure, influencing both regional and global product teams to execute on a roadmap that unlocks new revenue lines such as SMB credit, working capital, and supplier/contractor onboarding, with the intent to grow our market share significantly. Responsibilities: Own the Voice of the Customer: Run ongoing qualitative research (customer interviews, UX sessions, etc.) specific to US SMBs. You will launch and manage a Customer Advisory Council to validate hypotheses and confirm roadmap plans. Develop the Strategy: Create a 12-24 month roadmap to enhance the US Business Account proposition and drive our growth to being a formidable player in the Small and Medium Business Segment. Drive Execution: Ship features by working with multiple regional and global product teams. You will own the end-to-end success of the business segment, influencing global teams to build functionality that materially impacts NorthAm customers. Be Data-Driven: Define key metrics, measure the impact of your work, and use an analytical mindset to make informed decisions in a fast-moving environment. You will be responsible for driving and advocating for price drops and optimizations by partnering with global Pricing and Finance teams. Experience: 7+ years of experience in product management, with a track record of driving growth in fintech, neobanking, or SaaS for small businesses. Market Insight: Deep understanding of the US neobank/fintech competitive landscape (e.g., Mercury, Relay, BlueVine) and how to translate those moves into implications for Wise. Strategic Vision: Ability to build a defensible product roadmap and ‘front load’ the analysis work required to get complex features to a "dev-ready" state. High Agency : A 'founder’s mentality' with the drive to identify obstacles, create solutions independently, and own outcomes from conception through to full execution. Stakeholder Management: A clear and logical communicator who can effectively influence global and regional product teams, engineering, compliance, and marketing without necessarily having a dedicated engineering squad reporting directly to you. Bias for Action: A hands-on, proactive mindset. You are comfortable working cross-functionally to unblock product shipping and are passionate about solving the "unsolved" problems in our SMB segment Mission Alignment: A genuine passion for Wise's mission of making money without borders. For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive. We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers. If you want to find out more about what it's like to work at Wise visit . Keep up to date with life at Wise by following us on LinkedIn and Instagram . Wise is a global technology company, building the best way to move and manage the world’s money. Min fees. Max ease. Full speed. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money. As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere. Mission: We're on a mission to make money without borders—instant, transparent, and eventually free. We're a team of people who are passionate about building the financial infrastructure of the future. The SMB team is at the heart of this mission, transforming our business account from a transactional system into a primary financial partner for small businesses in the US and Canada. More about our mission and what we offer .