Product Marketing - Associate Director / Director

Job description

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead. At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a [public benefit corporation](https://medium.com/@peter.gassner/public-benefit-corporation-pbc-486e1e9508a6) (PBC), legally bound to balancing the interests of customers, employees, society, and investors. As a [Work Anywhere](https://careers.veeva.com/work-anywhere/) company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment. Join us in [transforming the life sciences industry](https://www.youtube.com/watch?v=TaPSP8cCSKY&ab_channel=Forbes), committed to making a positive impact on its customers, employees, and communities. ### The Role We are in search of exceptional product marketing talent to help us promote highly scalable, true multitenant cloud solutions that are significantly impacting life sciences. Our focus is on customer satisfaction, employee success, and growth. The Director of Product Marketing will be a key addition to our growing marketing team and will be responsible for all messaging and assets to support demand generation, field enablement, and customer marketing activity. This person will own and develop all qualitative and quantitative content and collaborate closely with global Marketing, Product Strategy, Product Management, Sales, and Professional Services to drive Veeva’s growth and our customer’s success. ### What You'll Do - Develop an annual marketing plan in collaboration with field marketing - Create go-to-market programs for new offerings, market segments, and geographies - Gain a deep understanding of buyer needs and how Veeva solutions meet those needs - Develop product messaging to be used across all media and customer engagement channels - Empower sales to communicate our products effectively to prospective customers - Lead global cross-functional launch and release marketing initiatives - Partner closely with product and market strategy to gain a deep understanding of product vision, upcoming functionality, and determine how best to communicate this externally - Build product awareness through PR, article placements, and social media - Proactively identify customer success and bring those stories to life for use in marketing - Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace - Create and maintain a library of sales tools, such as customer presentations and competitive materials ### Requirements - 7+ years of B2B product marketing experience; demonstrated success marketing complex enterprise cloud software solutions - Demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style - Strong project management skills with exceptional attention to detail - Proven ability to build relationships with other teams and across all levels - Able to work independently with little management oversight - Exceptional written and oral communication skills - Fast learner, detail-oriented, and must enjoy fast-paced work environments - Bachelor's degree or equivalent work experience - Located in the Eastern or Central timezones ### Nice to Have - Proven success bringing innovative B2B offerings to market ### Interviewing with Veeva We value your time and believe in a transparent hiring process. Here is the process you can expect. - Follow the application process and submit your resume. - Within 3 days, you will receive a link to a personality assessment administered by a third party. - Once you complete the assessment, our team will review your full application package and follow up via email with our decision. - If moving to the interview stage, the process is as follows: 1. A conversation with the hiring manager 2. A practical case exercise 3. A final conversation with our group's Senior Leader. - Once all interviews are complete, the manager will be in touch with a final decision. ### Perks & Benefits - Medical, dental, vision, and basic life insurance - Flexible PTO and company paid holidays - Retirement programs - 1% charitable giving program ### Compensation - Base pay: $115,000 - $200,000 - The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.