Product Marketing Associate, Rewards

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Associate, Rewards based in Brazil.** This is an opportunity to help shape how consumers discover, understand, and engage with financial products and rewards. You’ll own product marketing initiatives across the full lifecycle, from research and discovery through launch, optimization, and scaling. The role combines consumer insights, behavioral data, positioning, messaging, and go-to-market execution. You’ll work closely with Product, Marketing, Engineering, Data, and Design teams in a highly collaborative environment. Your work will directly influence product adoption, engagement, and the quality of the customer experience. You’ll be encouraged to experiment, use AI tools to accelerate your work, and continuously turn learnings into better strategies. This is an ideal role for an analytical, curious, and action-oriented early-career professional who wants meaningful ownership in a fast-moving fintech environment. ### Accountabilities - Own product marketing activities for a defined portfolio of products, supporting the full lifecycle from discovery and validation through launch, learning, optimization, and scale. - Analyze qualitative and quantitative consumer data to identify behavioral patterns, friction points, customer needs, and growth opportunities. - Support and contribute to consumer research and customer advocacy initiatives, using insights to improve product positioning and experiences. - Bring a strong consumer perspective to problem definition, messaging, product experiences, and marketing strategies. - Use AI-powered tools to accelerate research, insight generation, strategic thinking, and marketing planning. - Develop clear product positioning and messaging grounded in user research and behavioral data. - Create and execute go-to-market plans across in-app experiences, lifecycle communications, and broader marketing channels. - Monitor product adoption and engagement after launch, identify risks or opportunities, and recommend improvements based on performance data. - Approach launches and optimizations as continuous experiments, defining opportunities for learning, measuring results, and iterating accordingly. - Partner closely with Product Managers and Marketing Communications as primary collaborators throughout product launches and improvements. - Collaborate across Product, Engineering, Data, Design, and Marketing to move initiatives forward and adapt priorities as business needs evolve. - Document insights, decisions, and learnings so knowledge can be shared effectively across teams. ## Requirements - 0–2 years of experience in Product Marketing, Growth, Consumer Research, Lifecycle Marketing, or a related field; recent graduates are encouraged to apply. - Internships, co-ops, academic projects, or other relevant hands-on experiences are considered valuable. - Strong analytical thinking and the ability to work confidently with qualitative feedback, behavioral data, and survey results. - Ability to translate complex information into concise insights, recommendations, positioning, or actionable next steps. - Strong written and verbal communication skills, with the ability to collaborate effectively across diverse teams. - Genuine curiosity about AI tools and enthusiasm for using technology to improve research, analysis, productivity, and marketing execution. - A consumer-focused mindset and interest in understanding how people discover, evaluate, and engage with products. - High standards for quality, accuracy, and execution, with a commitment to identifying and resolving problems rather than passing them forward. - Comfortable challenging conventional approaches and developing new ways of solving problems. - Strong sense of urgency and ability to make thoughtful decisions quickly in an environment where priorities can evolve. - Ability to build trust through active listening, candid communication, and respectful collaboration. - Confidence to respectfully challenge decisions, advocate for ideas, and commit fully once a direction has been established. - Strong ownership mentality, resilience, and focus on delivering measurable results. - Experience with consumer-facing or mobile products is a plus. - Familiarity with user research methodologies, NPS analysis, or customer interview programs is a plus. - Experience with lifecycle messaging, in-product copy, Braze, or similar platforms is a plus. - Background in fintech, subscriptions, marketplaces, or other consumer technology businesses is a plus. ## Benefits - Monthly gross compensation of **$2,333–$3,167 USD**, equivalent to **$28,000–$38,000 USD annually**. - Fully remote work arrangement from Brazil. - Opportunity to work on consumer-facing financial technology and rewards products. - Exposure to cross-functional collaboration across Product, Marketing, Engineering, Data, and Design. - Opportunities to take meaningful ownership of product marketing initiatives from discovery through optimization. - A fast-paced environment that encourages experimentation, calculated risk-taking, and continuous improvement. - An AI-forward working environment with opportunities to use modern AI tools to enhance productivity and strategic decision-making. - A culture focused on high standards, trust, ownership, innovation, and measurable results. - Equal opportunity employment and an inclusive environment welcoming people from diverse backgrounds and experiences.