Product Marketing & Campaign Manager (m/f/d)

Job description

Life at Smoobu At Smoobu, we are building more than just software. We empower everyday people to become successful entrepreneurs by helping them manage their vacation rentals simply and efficiently. Our platform supports over 100,000 properties in 120+ countries, enabling hosts to grow their businesses confidently and efficiently. That kind of impact doesn’t come from playing it safe; it comes from people who take ownership, act purposefully, and work together to make things happen. How you will contribute to our success From your first day, you will have the space to take initiative, make meaningful contributions, and help drive us forward as a team. In this role, you will strategically bridge the gap between commercial growth and product value. Rooted firmly in the Marketing team, you will own the strategic narrative of how we communicate Smoobu's value on our website and in our external communication. You will own and elevate our core commercial campaigns while simultaneously architecting the product positioning, customer insights, and feature adoption frameworks that turn trial users into lifelong, successful hosts. Strategic Go-to-Market (GTM) Ownership: Partner with Product leadership to design and execute impactful GTM strategies for new features and integrations. Lead external launch campaigns, channel coordination, and public-facing website positioning. Product Marketing Enablement & Leadership: Act as the ultimate product authority within the Marketing team. Establish the frameworks, internal documentation, asset kits, and training materials that enable the wider marketing team to communicate new feature value consistently and accurately. Lifecycle Adoption & Retention Strategy: Partner closely with Product and CRM to design, launch, and optimize targeted, value-driven lifecycle communication that drives active use of key features, premium add-ons, and native integrations, directly influencing customer lifetime value and reducing churn. Product Positioning & Messaging Frameworks: Define and scale our Ideal Customer Profile (ICP) and segmentations. Translate complex technical software features into high-converting, value-driven benefits and foundational messaging frameworks for different host personas. Market & Customer Intelligence: Lead qualitative and quantitative customer research (interviews, surveys, support insights, and product data) to deeply understand customer motivations and adoption barriers, while translating competitive intelligence into clear strategic advantages for Smoobu. Commercial Campaign Management: Own the strategy, execution, and optimization of our major annual commercial (discounted) campaigns, including our flagship Black Friday campaign. You will thrive in this role if you Bring proven experience (4+ years) in product marketing and hand-on experience commercial campaign management within a fast-growing B2B SaaS or Product-Led Growth (PLG) environment. Have a track record of building positionings, segmentations, messaging, and adoption frameworks from scratch to drive measurable business outcomes. Excel at uncovering deep qualitative and quantitative customer insights and translating them into strategies that resonate across diverse global audiences. Have a deep understanding of the modern SaaS/PLG tool ecosystem and the proven ability to independently evaluate, implement, and manage marketing technology stacks (spanning product analytics, user research, lifecycle CRM, and no-code digital adoption tools). Possess a commercial mindset with the ability to connect business objectives with customer value, creating campaigns that go beyond discounts to highlight why customers choose Smoobu. Are highly dependable, strategic, and thrive when taking full ownership of your domain without needing constant direction. Bring focus and clarity to your work while keeping solutions practical. Feel energized by a dynamic, ever-changing environment and can prioritize effectively. If you check all the boxes - fantastic! But even if you meet most of the criteria and are excited to grow into the rest, we still want to hear from you! How we will measure your success Success at Smoobu is visible and celebrated — not just in metrics, but in the value you create for customers and colleagues. You'll know you're successful when you: Drive Feature & Integration Adoption: Show a measurable increase in the adoption and expansion of key "sticky" features (e.g., our Website Builder, Automated Messaging) and premium Add-ons among target user segments. Increase Free Trial Conversion & Activation: Improve the conversion rate from free trial to paid subscriber by delivering the right message to the right persona at the right time. Streamline Go-to-Market & Enablement: Launch new features smoothly with synchronized marketing messaging, ensuring the entire Marketing team is fully equipped with the positioning frameworks and asset kits they need to drive consistent external communication. Hit Commercial Campaign Targets: Successfully execute our core promotional campaigns, meeting sign-up and revenue goals. Consistently deliver high-quality work aligned with team and company goals. Share new ideas and help turn them into results. Learn quickly and improve continuously. Proactively contribute to a supportive and open team culture, living our core values. Our Values Support each other with candid feedback, encouragement, and trust — success is a team sport Stay authentic by bringing our true selves to work and valuing each person’s unique contributions Be reliable , follow through on commitments, and show up for each other every day Embrace experimentation , welcome change, and learn quickly from new ideas Get things done by solving problems with focus, action, and a bias for simplicity What you can expect Flexibility – We work remotely for up to 50% of the year, including up to 63 working days abroad. Time to Recharge – 27 vacation days, plus one extra day for each year of tenure (up to 32). Celebrate your 5th anniversary with five additional paid days off and a €500 HomeToGo booking credit. Mobility perks – Monthly subsidy for the Deutschland-Ticket (nationwide public transport) and tax-advantaged bike leasing via salary conversion. Learning & Growth – Mentorship program, Lingoda German classes, professional development opportunities, and clear pathways for growth based on your performance. Wellbeing & Fun – Team events, a dog-friendly office, social clubs, new joiner buddy lunches, mental health support, and a Wellhub (Gympass) contribution. Perks & Discounts – Enjoy corporate discounts and exclusive offers through FutureBens and Corporate Benefits. Climate Commitment – CSRD-compliant, proud member of Leaders for Climate Action, partnering with Plan A to set and track the Group’s carbon footprint. Diversity – Our company language is English, and our team represents over 28 nationalities. Recruitment Process 30-minute call with a recruiter 45-60-minute call with your future manager 45–60-minute technical assessment with a peer or stakeholder. This step may include a discussion of a take-home assignment, which you may be asked to prepare in advance 30-minute call with your future team members Reference check & Offer Please note that this is a general recruitment process and may vary depending on the role and the seniority level of the position.