Product Marketing Director

Job description

About Us Perk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time-consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we're on a mission to power real work, with real impact. We're trusted by more than 12,000 companies worldwide, including On Running, Breitling, and Fabletics, and we're tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem https://www.perk.com/shadow-work-report. Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work. At Perk, we're driven by our values, like being an owner, delivering a 7-star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent team brings together leading minds from the travel, fintech, and SaaS industries, representing over 70 countries. If you're excited about having a real impact and shaping how millions of people experience work, we'd love you on the team. Visit www.perk.com http://www.perk.com to learn more. About the Role Perk is scaling fast: 12,000+ customers, 1,800 people, and a platform that has expanded into Travel, Spend and Events. We've rebranded and we're building for category leadership. As Product Marketing Director you'll build the compelling narratives that communicate Perk's value proposition and set us apart from our competitors, run the go-to-market engine that turns product investment into commercial outcomes, and build the competitive intelligence function that keeps the whole company sharp. Your work will influence how Revenue wins deals and how product decides what we build next. This is a senior leadership role for someone who has built and led product marketing in high-growth B2B SaaS, has owned GTM for complex software products, and has a track record of turning product investment into commercial outcomes. You understand the finance buyer, you know how to build positioning that holds up under competitive pressure, and you've done this long enough to have a genuine point of view on what good looks like. You're an exceptional storyteller who can take a technically complex platform and make the value clear and compelling for a CFO-level buyer. You're comfortable operating at executive level across Product, Revenue, and Marketing. And you get into the detail because you want to - you want to be the person who knows this space better than anyone in the room. You'll lead the PMM team, setting the standard for the function, developing your team, and doing meaningful work yourself. What You’ll Do - The platform narrative Own how the market understands Perk. That means the core messaging architecture, how we position the T&S platform against the alternatives, and the "why Perk" story that runs from the website to the pitch deck to the sales conversation. A key objective is shifting market perception from individual products to a unified platform built for modern finance teams. - Go-to-market and launches Own the end-to-end GTM strategy for new products and major launches. You'll be responsible for moving from reactive launches to a predictable, commercially focused engine that improves product adoption and reduces execution risk. Every significant launch should follow a consistent framework and land with commercial momentum, not just coverage. - Market and competitive intelligence Build a best-in-class intelligence capability: competitive analysis, win/loss, customer research, and market signals that improve how we sell. You'll represent the voice of the market inside the revenue team, to ensure our messaging and positioning is built on what buyers actually care about and where we genuinely win. - Revenue enablement Partner closely with Revenue leadership and the sales enablement team, to improve win rates, platform attach, sales confidence, and launch effectiveness. The measure of success is a sales team that can clearly articulate Perk's differentiated story and a PMM function recognised as a genuine commercial partner. - Team and function Lead and develop the PMM team, create the operating rhythms and quality standards that allow the function to scale, and establish PMM as one of the company's most trusted strategic partners. You'll also shape what the function looks like as Perk grows. What We’re Looking For - You've spent meaningful time in B2B SaaS and you have a track record of building positioning that earns internal trust and wins externally. - You know how to build a differentiated position. You understand the strategic choices that determine where a product competes and why it wins, and you can distill a technically complex platform into a story that lands clearly with a senior finance buyer. - You thrive on understanding the buyer, the market, and the competitive picture inside out. You get into the detail because you want to, and you want to be the person in the room who knows this space better than anyone. - You think commercially and use data to make decisions. You've built repeatable operating models, and you're as comfortable challenging a product roadmap priority as writing the launch brief. - You're highly influential and a strong communicator. You bring people with you across Product, Revenue, and Marketing - building alignment through the strength of your ideas -and you take communication seriously, owning the process end to end from how a message is crafted to how it lands across the organisation. - You're an AI-first operator. You use AI to change how the work gets done: faster research, stronger competitive analysis, higher-quality outputs. You'll bring that to how this team operates. This isn't optional - we're an AI-first company and we expect our leaders to lead that way. What we offer - Receive competitive compensation and equity ownership in Perk - Rest and recharge with our generous allocation of 20 vacation days and 12 public holidays - Enjoy the flexibility of three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical plan - Take control of your physical health with additional comprehensive benefit plans, covering dental, vision and Wellhub’s gym subscription from your start date - Rest assured that you’re covered by life and disability policies from your start date, with options to add extra protection through voluntary buy-up plans - Plan for your future with our 401(k) plan with company matching contributions - Care for your furry friends through partner discounts on pet insurance - Join our unforgettable Perk events, including our spectacular annual summer party - Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones - Focus on your family with 12-16 weeks’ paid parental leave - Contribute to your community with 16 paid hours per year to spend volunteering for your dearest charitable causes - Broaden your horizons with up to 20 "Work from Anywhere" days per year - Follow your passions and take a four-week, fully paid sabbatical once you reach 5 years - Let us help you move to one of our hubs with relocation support Compensation: Compensation for this role is a combination of salary and stock options. The anticipated base salary range is $190,500 - $240,000 per year. Actual compensation may vary based on specific qualifications, experience, and other job-related factors. AI at Perk AI is embedded in how we work across every function. The tools you'll use day-to-day are AI-enabled, so you can move faster and spend more time on the work that matters. In practice, that means using AI to research and prioritise accounts, draft and refine outreach, handle customer interactions more effectively, synthesise information, and cut through shadow work - the invisible tasks that pull people away from the work only they can do - so you can focus on relationships and outcomes. We don't expect you to be an AI expert, but we do expect you to be curious and intentional about it. The bar is judgment: knowing when AI makes your work better, when to verify what it produces, and when to rely on your own expertise instead. We'll ask about how you use AI in your interviews, not to test tool knowledge, but to understand how you think about it. That reflects how we work every day. How We Work At Perk, we take an IRL-first approach to work, where our team works together in-person 3 days a week. As such, this role requires you to be based within commuting distance of our hubs. We fundamentally believe in the value of meeting in real life to improve connectivity, productivity, creativity and ultimately making us a great place to work. For certain roles, we can help with relocation from anywhere in the world, English is the official language at the office. Please submit your resume in English if you choose to apply. Do not forget to submit an updated portfolio and/or resume. Perk is a global company with a diverse customer base, and we want to make sure the people behind our product reflect that. We’re an equal opportunity employer, which means you’re welcome at Perk regardless of how you look, where you’re from, or anything else that makes you, well, you. Protect Yourself from Recruitment Scams All official communication from Perk will always come from email addresses ending in @perk.com http://perk.com or @externalperk.com http://externalperk.com, our verified social media channels, or recruiters listed on our official LinkedIn page. We will never ask you to pay for equipment, training, or fees, request sensitive personal information such as bank details early in the process, or communicate through unofficial apps like WhatsApp, Telegram, or Signal. If you receive a message claiming to be from Perk that seems suspicious, please do not respond. Forward it to security [at] perk .com, and we will confirm whether it is legitimate. #LI-Hybrid