Product Marketing Director

Job description

About the role Go Fish Digital is seeking a Product Marketing Director to define how its products and services are positioned in the market and why they matter to customers. This is a newly created, highly visible role that reports to the Chief Marketing Officer and partners directly with product, marketing, and sales leadership. The successful candidate will build Go Fish Digital's product marketing function, defining positioning, messaging, and sales enablement that give every solution a compelling market story and every sales team the confidence to sell it. What you'll do Develop and own positioning and messaging across Go Fish Digital's portfolio of products and services. Lead go-to-market planning and execution for product launches, service offerings, and strategic initiatives. Create and maintain sales enablement materials, including battle cards, case studies, presentations, competitive insights, and customer-facing collateral. Define and refine Ideal Customer Profiles through customer research, market analysis, and commercial feedback. Partner with product, content, creative, demand generation, and sales teams to ensure consistent messaging across campaigns and customer experiences. Conduct competitive research to strengthen product positioning and identify opportunities for differentiation. Translate technical capabilities into customer-focused messaging that clearly communicates business value. Establish feedback loops with sales and product teams to continuously improve messaging and go-to-market effectiveness. Measure the effectiveness of product marketing initiatives and recommend opportunities for optimization. Qualifications 10+ years of progressive marketing experience, including 5+ years in product marketing. Expertise in product positioning, messaging, go-to-market strategy, and sales enablement. Experience marketing technical products, platforms, or technology-enabled services. Demonstrated success creating sales enablement programs that improve commercial effectiveness. Strong understanding of customer segmentation, buyer personas, and Ideal Customer Profile development. Experience working cross-functionally with product, sales, and marketing teams. Exceptional communication, presentation, and storytelling skills. Experience in agency, digital marketing, SaaS, or technology-enabled services environments preferred. Working At Agital We believe that great work is only possible with great people. We want to find people who believe in our mission, vision and values and feel inspired to grow while they’re here. Our People & Culture We’re working to create an inclusive culture that empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and bring more creativity and innovation to everything we do. We want Agital to be one of the most rewarding places you will ever work. What We Offer A dynamic and rewarding work culture! At Agital, we want to improve the state of our world. Each of us has a responsibility to drive equality and inclusion in our communities and workplace. We are committed to hiring and retaining a diverse workforce. We view everyone as an individual, and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique, and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the diverse clients we work with. Benefits & Compensation Agital offers a dynamic and rewarding work culture and benefits including— Autonomy – we hire intelligent people and give them the tools and training to succeed. Growth Opportunities- growing company with room to play a key role at a pivotal time of growth. Health insurance Unlimited paid-time-off plan 401k with company match Gym subsidy Company paid life insurance No agencies please. Agital is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law. This job description may not be complete, and roles and responsibilities may change. We cannot offer visa support at this time. About Us We are a modern marketing collective built for scale, efficiency, and impact. As the parent company, Agital supports three specialized agencies: Go Fish Digital, REQ, and WDG, with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work. Go Fish Digital is an engineering-forward performance marketing agency specializing in SEO, Generative Engine Optimization (GEO), its Barracuda AI platform, social commerce, and conversion-focused creative. WDG designs and builds complex enterprise web experiences for associations, nonprofits, foundations, universities, and other mission-driven organizations. REQ is a digital marketing and communications agency specializing in brand, reputation, and advocacy for global organizations across technology, healthcare, finance, hospitality, and real estate. Together, we operate as one collaborative ecosystem, combining deep expertise, AI-powered capabilities, and a culture of curiosity to help ambitious brands grow while creating meaningful opportunities for our people.