Product Marketing Director

Job description

**The Opportunity** Casechek is on a mission to innovate the implant supply chain and bring greater transparency to the cost of patient care. From procurement to payment, Casechek automates workflows for vendor-supported surgical procedures. Our emergent Bill Only solution provides a comprehensive system of record for Hospitals and Health Systems to manage the complexity of surgical cases with implantable medical devices, expose hidden expenses, and surface revenue opportunities. We are seeking a **Product Marketing Manager** to own how Casechek's solutions are positioned, packaged, and sold into the most operationally complex part of the hospital — the operating room and the financial systems behind it. This is a commercially minded role for someone who can translate a sophisticated supply chain and revenue platform into clear, differentiated value for the specific people who buy and champion it: supply chain, perioperative, finance, and revenue cycle leaders. You will define our solution positioning, build the value proposition and ROI narrative, arm our Commercial team with the tools to win, and turn customer outcomes into evidence the market believes. You'll partner closely with Product Management, Sales, Customer Success, and Executive Leadership — leading through influence to ensure that what we say in the market and what we deliver in the OR are one and the same. **About Us** - Casechek is based out of Chicago's Fulton Market, but we're a hybrid, remote and in-person team. - We are highly motivated and passionate about solving healthcare's messiest problems with new technologies. - We value diversity, curiosity, and a passion for learning. The team has a lot of advanced degrees and even a few professional musicians. - Innovating the implant supply chain is a marathon and not a sprint — we support each other in long-term growth and value developing transferrable skills. **About You** - You balance strategic thinking with hands-on execution, equally comfortable shaping a positioning strategy and writing the deck that brings it to life. - You are a strong storyteller who can make a complex, multi-stakeholder solution feel obvious and urgent to a CFO, a perioperative director, and a value analysis committee alike. - You think commercially. You connect product capability to measurable business outcomes: cost avoided, revenue captured, hours returned to clinical teams. - You thrive in a fast-paced, start-up environment and are energized by ambiguity, white space, and building from a strong but unfinished foundation. - You lead through influence, earning trust and alignment across Leadership, Sales, Product, Customer Success, and Marketing without relying on positional authority. - You bring deep healthcare context, ideally in supply chain, the OR, implant management, revenue cycle, medical devices, or value analysis. And you understand how hospitals actually buy. - You have exceptional interpersonal skills and build strong relationships with customers, colleagues, and stakeholders. **Responsibilities** *Product Positioning & Messaging:* - Own the positioning and messaging architecture for Casechek's solutions, ensuring a consistent, differentiated narrative across the buyer journey. - Develop and maintain messaging guides and solution playbooks that define the features, benefits, and quantifiable value of our solutions, guiding the creation of all client-facing assets. *Buyer Persona & Audience Strategy:* - Build and continually sharpen buyer personas across the full hospital buying committee, and develop messaging tailored to each: Supply Chain leaders, Perioperative leaders, Finance executives, Revenue Cycle leaders, Value Analysis committees, and Hospital executives. - Map persona priorities and objections to the moments in the sales cycle where they matter most. *Value Proposition & ROI:* - Create the value proposition and economic story for our solutions, grounded in real account outcomes around cost, revenue, and operational efficiency. - Develop ROI models, value assessments, and business cases that arm Sales and Customer Success to quantify impact and justify investment to executive buyers. *Commercialization Strategy:* - Develop and own go-to-market and commercialization plans for new and existing solutions, ensuring continued growth and clean handoffs across Product, Sales, and Customer Success. - Partner on solution packaging and pricing narrative so that what we sell is easy to understand and easy to buy. *Sales Enablement:* - Build the enablement toolkit that helps the Commercial team win: sales playbooks, competitive battlecards, objection-handling guides, discovery frameworks, demo narratives, and executive presentation content. - Partner with Sales and Product Management to ensure adequate tools, content, and training are in place to support client presentations, demos, pilots, and proof-of-concept engagements. *Customer Evidence & Case Studies:* - Turn customer outcomes into market-ready proof — case studies, reference stories, and quantified success narratives that recruit early adopters and accelerate new deals. - Partner with Customer Success to systematically capture evidence of value from pilots and live accounts. *Voice of Customer & Market Intelligence:* - Run Voice of the Customer programs — conducting and synthesizing interviews — to keep our positioning anchored in real buyer needs and buying preferences. - Stay ahead of industry trends, and design the primary and secondary research needed to inform solution and go-to-market decisions and identify new market opportunities. *Competitive Differentiation:* - Own competitive intelligence and translate it into clear differentiation — where we win, why, and how the field articulates it under pressure. *Strategic Partnership:* - Contribute to business cases supporting new solution opportunities, and ensure market input is translated into clear requirements for Product Management and Development. - Serve as a trusted, cross-functional partner who keeps Leadership, Sales, Product, Customer Success, and Marketing aligned on the story we tell the market. Requirements - 5–7+ years of experience in solution marketing, product marketing, or a closely related commercial discipline. - Backgrounds in healthcare consulting, healthcare strategy, revenue cycle, healthcare supply chain, medical device commercialization, or healthcare operations are highly relevant and encouraged. - Demonstrated ability to lead through influence and to work with — and present in front of — senior executives. - Experience in Healthcare Supply Chain strongly preferred, along with experience in the OR, perioperative workflows, implant management, revenue cycle, medical devices, value analysis, or other relevant healthcare verticals. - Proven ability to translate complex solutions into clear value propositions, ROI narratives, and executive-ready content. - Experience with CRM software and Marketing Automation (Salesforce and Pardot preferred). - Comfortable with MS Excel (analyzing spreadsheets and charts) and Microsoft PowerPoint. - Bachelor's degree in Marketing, Business Administration, or a relevant field (MBA preferred). # **Why You’ll Love Working Here** - **Competitive Salary and Annual Bonus** – The salary range for this role is $150,000 – $190,000 - **Opportunity for Long-Term Incentives (LTI)** – Be part of our success with equity or long-term incentive plans that grow with the company. - **401(k) Match** – Invest in your future with our generous matching program to help you build long-term financial security. - **Work-from-Home Flexibility** – Enjoy the freedom to work where you're most productive with a supportive hybrid (Chicago) or remote setup (National). - **Flexible Time Off (Unlimited PTO)** – Recharge and focus on what matters most with unlimited paid time off tailored to your needs. - **Parental Leave** – Take time to bond and care for your growing family with fully paid parental leave options. - **Comprehensive Medical and Dental Benefits** – Prioritize your health and well-being with premium plans for you and your family. - **Brand-New Pro-Level Laptop** – Equipped with top-tier tools and technology to set you up for success from day one. - **Annual Education Budget** – Expand your skills and knowledge with dedicated funding for courses, certifications, and learning resources.