Product Marketing Expert - Composable Banking

Job description

This is a fantastic opportunity for a Product Marketing Expert to join Avaloq's Edinburgh office. In this role, you'll lead global product positioning, messaging and go-to-market support for our Composable Banking solution by shaping how our product’s value is conveyed to the market, ensuring strong product‑market fit, and supporting commercial success across all regions. You'll collaborate with Marketing, Product, Sales and Strategy teams to develop compelling product narratives, create high‑impact assets, and drive adoption throughout the client lifecycle. The role aligns with Avaloq’s Product Marketing framework, with a focus on product storytelling, sales enablement, launch orchestration, and market insights. Your key tasks: Lead global product positioning and messaging for the Composable Banking solution, ensuring clarity, differentiation, and alignment across region. Collaborate with Product, Sales and Marketing in product launch planning and orchestration, plus sales enablement activities such as training, competitive positioning and messaging frameworks. Support the global go‑to‑market strategy by defining target audiences, value propositions, and use‑case‑driven narratives. Translate complex technical features into clear, client‑focused business benefits and differentiated product narratives Create and manage high‑impact marketing assets, such as pitch decks, brochures, one‑pagers, demos, videos, and case studies that clearly articulate product value. This extends to major Avaloq events and industry engagements in the creation of product content which showcases innovation and client value. Conduct ongoing market and competitor analysis to ensure strong differentiation and to provide insights which inform product strategy and shape the roadmap in tandem with client feedback. Proven experience in product marketing or product management within fintech, wealth management, banking technology, or enterprise SaaS Solid awareness of financial services markets and trends, especially banking and wealth management Proven ability to craft compelling product narratives and convert technical complexity into simple, business‑oriented messaging Demonstrable experience creating high‑quality sales and marketing collateral with advanced PowerPoint skills Proficient project management skills with the ability to manage multiple initiatives in a fast‑paced environment It would be a real bonus if you have: Experience using AI‑assisted marketing tools, segmentation, content automation, or analytics Experience developing product videos and demos Adept at working with designers or agencies to translate information into interactive infographics and data visualization We realize that managing work life balance is a challenge we all face in our daily lives and in order to support with this we are pleased to offer hybrid and flexible working for most of our Avaloqers to maintain work life balance and still continue our fantastic Avaloq culture in our global offices. In Avaloq we are proud to embrace diversity and understand the success of our business is built on the power of different opinions, we are whole heartedly committed to fostering an equal opportunity environment and inclusive culture where you can be your true authentic self. We hire, compensate and promote regardless of origin, age, gender identity, sexual orientation or any other fantastic traits that make us all unique, we have done our best to write this advert in an inclusive and neutral way. Please be aware that we will not accept speculative CV submissions for any of our roles from recruitment agencies, and any unsolicited candidate submissions will be exempt from any payment expectations. #LI-Hybrid Founded and headquartered in Switzerland, Avaloq is continuously expanding its global footprint with around 2,500 colleagues in 12 countries, and more than 170 clients in 35 countries. We are an industry-leading provider of wealth management technology and services for financial institutions around the world, including private banks and wealth managers, investment managers, as well as retail and neo banks. Our research led approach and continual innovation is powered by the passion and creativity of our colleagues. We are always looking for talented people to join us on our mission to orchestrate the financial ecosystem and democratize access to wealth management. Avaloq offers the opportunity to work closely with some of the world’s leading financial institutions as we jointly develop and shape careers. Championing a collaborative, supportive and flexible work environment empowers our colleagues to reach their full potential.