Go-to-Market (GTM) Lead (B2B SaaS Product Launch & Growth) – Remote | Startup EnvironmentPosition Type: Full-Time, Remote Working Hours: Flexible with overlap for U.S. business collaborationAbout the RoleAt Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming B2B SaaS products.This is not a coordination role.You will be the first GTM hire, responsible for:Product launch executionBeta user acquisitionPositioning & messagingDemand generationOutreach campaignsLaunch systems & playbooksYou’ll work directly with leadership and operate in a fast-moving startup environment where execution, iteration, and ownership matter more than hierarchy.If you’re someone who:Thrives in ambiguityLoves building from zeroThinks strategically but executes hands-onHas launched SaaS products beforeThis role is a strong fit.What You’ll OwnGo-to-Market Strategy & Product Launch (Core Focus)Own the full GTM strategy and execution for:Product AProduct BBuild launch plans from:PositioningMessagingCampaignsDistributionUser acquisitionPersonally execute initiatives instead of delegating themApply learnings from Product A to improve Product B launchesBeta User Acquisition & OutreachIdentify and recruit beta usersExecute creative outreach strategies to engage early adoptersBuild meaningful relationships with users and collect feedbackDrive early product adoption and engagementPositioning & MessagingDevelop clear, compelling product positioningCraft messaging that communicates:Pain pointsValue propositionsProduct differentiationEnsure messaging resonates with target audiences and drives actionLaunch Campaigns & Growth AssetsBuild:Landing pagesEmail campaignsUser onboarding sequencesLaunch materialsSupport demand generation and early growth initiativesCoordinate with stakeholders and partners to execute launches successfullyPlaybook & Process DevelopmentDocument:GTM learningsLaunch systemsOutreach workflowsPerformance insightsBuild repeatable GTM frameworks for future launchesImprove launch efficiency and scalability over timeWhat Makes You a Strong FitYou thrive in startup environments with high ownershipYou are highly execution-focused and move quicklyYou can operate independently without heavy structureYou are comfortable wearing multiple hatsYou think strategically but execute tacticallyYou iterate fast based on feedback and dataRequired Experience & SkillsProven experience as an early GTM hire (employee #1–5 preferred)Experience leading at least one successful SaaS product launch end-to-end4–8 years of experience in:Product marketingDemand generationGrowth marketingGTM strategyStrong copywriting and messaging abilityExperience managing:OutreachCampaignsLaunch executionExperience building scalable systems and processesNice to HaveExperience in early-stage B2B SaaS startupsFamiliarity with:Product-led growthBeta testing programsFounder-led marketingExperience with:CRM systemsMarketing automationLanding page buildersEmail platformsStrong understanding of startup growth dynamics and GTM experimentationWhat a Typical Day Looks LikeBuild and optimize launch plansRefine positioning and messagingRun outreach campaigns for beta usersCreate landing pages and launch assetsAnalyze user feedback and campaign performanceCoordinate with leadership and stakeholdersDocument systems and improve launch processesIn short: You help bring SaaS products to market by owning strategy, execution, growth, and launch operations from end to end.Key Metrics (KPIs)Successful product launchesBeta user acquisition and engagementConversion rates across launch funnelsPipeline and demand generation performanceSpeed and quality of GTM executionScalability of launch systems and playbooksWhy This Role Stands OutFirst GTM hire with high ownershipDirect collaboration with startup leadershipOpportunity to shape multiple product launchesFast-moving, execution-driven startup environmentSignificant growth potential into:Head of GrowthProduct Marketing LeadGTM DirectorInterview ProcessInitial Phone ScreenVideo Interview with Pavago RecruiterClient Interview with Marketing LeadershipOffer & Background VerificationApply NowIf you:Love building GTM systems from scratchThrive in startup execution environmentsKnow how to launch and grow B2B SaaS productsWant ownership and direct impactThis role is a strong opportunity to lead high-impact SaaS launches and growth initiatives.
Go-to-Market (GTM) Lead (B2B SaaS Product Launch & Growth) – Remote | Startup Environment
Position Type: Full-Time, Remote
Working Hours: Flexible with overlap for U.S. business collaboration
About the Role
At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming B2B SaaS products.
This is not a coordination role.
You will be the first GTM hire, responsible for:
- Product launch execution
- Beta user acquisition
- Positioning & messaging
- Demand generation
- Outreach campaigns
- Launch systems & playbooks
You’ll work directly with leadership and operate in a fast-moving startup environment where execution, iteration, and ownership matter more than hierarchy.
If you’re someone who:
- Thrives in ambiguity
- Loves building from zero
- Thinks strategically but executes hands-on
- Has launched SaaS products before
This role is a strong fit.
What You’ll Own
Go-to-Market Strategy & Product Launch (Core Focus)
- Own the full GTM strategy and execution for:
- Build launch plans from:
- Positioning
- Messaging
- Campaigns
- Distribution
- User acquisition
- Personally execute initiatives instead of delegating them
- Apply learnings from Product A to improve Product B launches
Beta User Acquisition & Outreach
- Identify and recruit beta users
- Execute creative outreach strategies to engage early adopters
- Build meaningful relationships with users and collect feedback
- Drive early product adoption and engagement
Positioning & Messaging
- Develop clear, compelling product positioning
- Craft messaging that communicates:
- Pain points
- Value propositions
- Product differentiation
- Ensure messaging resonates with target audiences and drives action
Launch Campaigns & Growth Assets
- Build:
- Landing pages
- Email campaigns
- User onboarding sequences
- Launch materials
- Support demand generation and early growth initiatives
- Coordinate with stakeholders and partners to execute launches successfully
Playbook & Process Development
- Document:
- GTM learnings
- Launch systems
- Outreach workflows
- Performance insights
- Build repeatable GTM frameworks for future launches
- Improve launch efficiency and scalability over time
What Makes You a Strong Fit
- You thrive in startup environments with high ownership
- You are highly execution-focused and move quickly
- You can operate independently without heavy structure
- You are comfortable wearing multiple hats
- You think strategically but execute tactically
- You iterate fast based on feedback and data
Required Experience & Skills
- Proven experience as an early GTM hire (employee #1–5 preferred)
- Experience leading at least one successful SaaS product launch end-to-end
- 4–8 years of experience in:
- Product marketing
- Demand generation
- Growth marketing
- GTM strategy
- Strong copywriting and messaging ability
- Experience managing:
- Outreach
- Campaigns
- Launch execution
- Experience building scalable systems and processes
Nice to Have
- Experience in early-stage B2B SaaS startups
- Familiarity with:
- Product-led growth
- Beta testing programs
- Founder-led marketing
- Experience with:
- CRM systems
- Marketing automation
- Landing page builders
- Email platforms
- Strong understanding of startup growth dynamics and GTM experimentation
What a Typical Day Looks Like
- Build and optimize launch plans
- Refine positioning and messaging
- Run outreach campaigns for beta users
- Create landing pages and launch assets
- Analyze user feedback and campaign performance
- Coordinate with leadership and stakeholders
- Document systems and improve launch processes
In short:
You help bring SaaS products to market by owning strategy, execution, growth, and launch operations from end to end.
Key Metrics (KPIs)
- Successful product launches
- Beta user acquisition and engagement
- Conversion rates across launch funnels
- Pipeline and demand generation performance
- Speed and quality of GTM execution
- Scalability of launch systems and playbooks
Why This Role Stands Out
- First GTM hire with high ownership
- Direct collaboration with startup leadership
- Opportunity to shape multiple product launches
- Fast-moving, execution-driven startup environment
- Significant growth potential into:
- Head of Growth
- Product Marketing Lead
- GTM Director
Interview Process
- Initial Phone Screen
- Video Interview with Pavago Recruiter
- Client Interview with Marketing Leadership
- Offer & Background Verification
Apply Now
If you:
- Love building GTM systems from scratch
- Thrive in startup execution environments
- Know how to launch and grow B2B SaaS products
- Want ownership and direct impact
This role is a strong opportunity to lead high-impact SaaS launches and growth initiatives.
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
