Go-to-Market (GTM) Lead – B2B SaaS Product Launch & GrowthFull-Time | Remote | Flexible U.S. Business HoursAbout the RoleAt Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the strategy and hands-on execution of two upcoming B2B SaaS product launches.This is not a coordination-only role. As the first GTM hire, you’ll build the go-to-market motion from the ground up — from positioning and messaging to beta acquisition, launch campaigns, demand generation, and repeatable GTM playbooks.You’ll work directly with leadership in an early-stage startup environment where speed, experimentation, and ownership matter.If you’ve launched B2B SaaS products before, thrive in ambiguity, and enjoy building from zero, this role is for you.What You’ll OwnB2B SaaS Go-to-Market & Product LaunchOwn end-to-end GTM strategy and execution for two SaaS productsBuild launch plans covering:Positioning and messagingTarget audiencesDistributionUser acquisitionDemand generationLaunch campaignsPersonally execute GTM initiatives rather than simply managing themUse insights from the first product launch to improve the secondRapidly test, learn, and iterate based on market responseBeta User AcquisitionIdentify and recruit qualified beta users and early adoptersBuild and execute creative outbound and acquisition campaignsEngage directly with prospective usersDevelop relationships with early adopters and collect structured feedbackTurn user insights into improvements across messaging, targeting, and launch strategyDrive early adoption and product engagementPositioning, Messaging & CopywritingDevelop clear positioning for each SaaS productTranslate product capabilities into compelling customer value propositionsBuild messaging around:Customer pain pointsUse casesDifferentiationBusiness outcomesWrite high-converting copy for landing pages, emails, outreach, and launch campaignsContinuously refine messaging based on customer feedback and performance dataDemand Generation & Launch CampaignsBuild and execute campaigns that generate awareness, users, and pipelineCreate:Landing pagesEmail campaignsOutreach sequencesUser onboarding flowsLaunch materialsTest different channels, audiences, offers, and messagingTrack funnel performance and identify opportunities to improve conversionCoordinate with leadership and other stakeholders to keep launches moving quicklyGTM Systems & PlaybooksBuild GTM infrastructure from scratchDocument:Launch processesOutreach workflowsMessaging frameworksExperimentsPerformance insightsLessons learnedTurn successful experiments into repeatable processesBuild scalable playbooks that can support future product launchesRequired Experience & Skills4–8 years of experience across:Go-to-MarketProduct MarketingGrowth MarketingDemand GenerationProven experience launching at least one B2B SaaS product end-to-endExperience working as an early GTM hire or in an early-stage startup environmentStrong understanding of SaaS positioning, messaging, and customer acquisitionExcellent copywriting and conversion-focused messaging skillsHands-on experience executing:Outreach campaignsDemand generationProduct launchesUser acquisitionAbility to build processes and systems from scratchStrong analytical mindset with the ability to learn from campaign and user dataComfortable working independently with minimal structureNice to HaveExperience as an employee #1–5 GTM hireEarly-stage B2B SaaS startup experienceProduct-led growth experienceExperience running beta or early-access programsFounder-led marketing exposureFamiliarity with:CRM platformsMarketing automationEmail marketing platformsLanding page buildersExperience developing repeatable GTM playbooks across multiple launchesWhat Makes You a Strong FitYou’ve actually launched SaaS products, not just supported launchesYou can move from strategy to execution without waiting for another teamYou’re comfortable building when there is no existing playbookYou move quickly and iterate based on real customer feedbackYou’re equally comfortable writing messaging, recruiting beta users, launching campaigns, and analyzing resultsYou thrive in high-ownership startup environmentsYou care more about measurable outcomes than activityWhat a Typical Day Looks LikeYour day could start by reviewing beta acquisition and launch funnel performance, followed by refining product messaging based on user feedback.You might then build a new outreach sequence, improve a landing page, recruit beta users, analyze campaign conversion rates, and work with leadership on the next launch experiment.You’ll also document what worked, what didn’t, and how those learnings should influence the next campaign or product launch.In short: you take B2B SaaS products from pre-launch to market by owning positioning, acquisition, execution, experimentation, and growth.Key Metrics for SuccessSuccessful and timely SaaS product launchesQualified beta users acquiredBeta activation and engagementLaunch funnel conversion ratesPipeline and demand generatedCustomer acquisition performanceSpeed of GTM experimentation and executionQuality and scalability of GTM systems and playbooksWhy This Role Stands OutFirst GTM hire with significant ownershipBuild the GTM function from the ground upDirect collaboration with startup leadershipOwn launches across multiple B2B SaaS productsHigh autonomy over experimentation and executionOpportunity to shape positioning, acquisition, and growth strategyGrowth potential into Head of Growth, Product Marketing Lead, or GTM DirectorInterview ProcessInitial Application ReviewSpark Hire Intro VideoVideo Interview with Pavago RecruiterClient Interview with Marketing LeadershipOffer & OnboardingApply NowIf you’ve successfully launched B2B SaaS products, know how to acquire early users, and thrive when building GTM systems from scratch, we’d love to hear from you.Join a fast-moving startup environment where you’ll have direct ownership over how new products enter the market and grow.#GoToMarket #GTM #B2BSaaS #SaaSJobs #ProductMarketing #GrowthMarketing #DemandGeneration #ProductLaunch #StartupJobs #RemoteJobs
Go-to-Market (GTM) Lead – B2B SaaS Product Launch & Growth
Full-Time | Remote | Flexible U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the strategy and hands-on execution of two upcoming B2B SaaS product launches.
This is not a coordination-only role. As the first GTM hire, you’ll build the go-to-market motion from the ground up — from positioning and messaging to beta acquisition, launch campaigns, demand generation, and repeatable GTM playbooks.
You’ll work directly with leadership in an early-stage startup environment where speed, experimentation, and ownership matter.
If you’ve launched B2B SaaS products before, thrive in ambiguity, and enjoy building from zero, this role is for you.
What You’ll Own
B2B SaaS Go-to-Market & Product Launch
- Own end-to-end GTM strategy and execution for two SaaS products
- Build launch plans covering:
- Positioning and messaging
- Target audiences
- Distribution
- User acquisition
- Demand generation
- Launch campaigns
- Personally execute GTM initiatives rather than simply managing them
- Use insights from the first product launch to improve the second
- Rapidly test, learn, and iterate based on market response
Beta User Acquisition
- Identify and recruit qualified beta users and early adopters
- Build and execute creative outbound and acquisition campaigns
- Engage directly with prospective users
- Develop relationships with early adopters and collect structured feedback
- Turn user insights into improvements across messaging, targeting, and launch strategy
- Drive early adoption and product engagement
Positioning, Messaging & Copywriting
- Develop clear positioning for each SaaS product
- Translate product capabilities into compelling customer value propositions
- Build messaging around:
- Customer pain points
- Use cases
- Differentiation
- Business outcomes
- Write high-converting copy for landing pages, emails, outreach, and launch campaigns
- Continuously refine messaging based on customer feedback and performance data
Demand Generation & Launch Campaigns
- Build and execute campaigns that generate awareness, users, and pipeline
- Create:
- Landing pages
- Email campaigns
- Outreach sequences
- User onboarding flows
- Launch materials
- Test different channels, audiences, offers, and messaging
- Track funnel performance and identify opportunities to improve conversion
- Coordinate with leadership and other stakeholders to keep launches moving quickly
GTM Systems & Playbooks
- Build GTM infrastructure from scratch
- Document:
- Launch processes
- Outreach workflows
- Messaging frameworks
- Experiments
- Performance insights
- Lessons learned
- Turn successful experiments into repeatable processes
- Build scalable playbooks that can support future product launches
Required Experience & Skills
- 4–8 years of experience across:
- Go-to-Market
- Product Marketing
- Growth Marketing
- Demand Generation
- Proven experience launching at least one B2B SaaS product end-to-end
- Experience working as an early GTM hire or in an early-stage startup environment
- Strong understanding of SaaS positioning, messaging, and customer acquisition
- Excellent copywriting and conversion-focused messaging skills
- Hands-on experience executing:
- Outreach campaigns
- Demand generation
- Product launches
- User acquisition
- Ability to build processes and systems from scratch
- Strong analytical mindset with the ability to learn from campaign and user data
- Comfortable working independently with minimal structure
Nice to Have
- Experience as an employee #1–5 GTM hire
- Early-stage B2B SaaS startup experience
- Product-led growth experience
- Experience running beta or early-access programs
- Founder-led marketing exposure
- Familiarity with:
- CRM platforms
- Marketing automation
- Email marketing platforms
- Landing page builders
- Experience developing repeatable GTM playbooks across multiple launches
What Makes You a Strong Fit
- You’ve actually launched SaaS products, not just supported launches
- You can move from strategy to execution without waiting for another team
- You’re comfortable building when there is no existing playbook
- You move quickly and iterate based on real customer feedback
- You’re equally comfortable writing messaging, recruiting beta users, launching campaigns, and analyzing results
- You thrive in high-ownership startup environments
- You care more about measurable outcomes than activity
What a Typical Day Looks Like
Your day could start by reviewing beta acquisition and launch funnel performance, followed by refining product messaging based on user feedback.
You might then build a new outreach sequence, improve a landing page, recruit beta users, analyze campaign conversion rates, and work with leadership on the next launch experiment.
You’ll also document what worked, what didn’t, and how those learnings should influence the next campaign or product launch.
In short: you take B2B SaaS products from pre-launch to market by owning positioning, acquisition, execution, experimentation, and growth.
Key Metrics for Success
- Successful and timely SaaS product launches
- Qualified beta users acquired
- Beta activation and engagement
- Launch funnel conversion rates
- Pipeline and demand generated
- Customer acquisition performance
- Speed of GTM experimentation and execution
- Quality and scalability of GTM systems and playbooks
Why This Role Stands Out
- First GTM hire with significant ownership
- Build the GTM function from the ground up
- Direct collaboration with startup leadership
- Own launches across multiple B2B SaaS products
- High autonomy over experimentation and execution
- Opportunity to shape positioning, acquisition, and growth strategy
- Growth potential into Head of Growth, Product Marketing Lead, or GTM Director
Interview Process
- Initial Application Review
- Spark Hire Intro Video
- Video Interview with Pavago Recruiter
- Client Interview with Marketing Leadership
- Offer & Onboarding
Apply Now
If you’ve successfully launched B2B SaaS products, know how to acquire early users, and thrive when building GTM systems from scratch, we’d love to hear from you.
Join a fast-moving startup environment where you’ll have direct ownership over how new products enter the market and grow.
#GoToMarket #GTM #B2BSaaS #SaaSJobs #ProductMarketing #GrowthMarketing #DemandGeneration #ProductLaunch #StartupJobs #RemoteJobs
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
