Go-to-Market (GTM) Lead – SaaS Product Launch & Growth Strategy | RemotePosition Type: Full-Time, Remote Working Hours: U.S. Client Business HoursAbout the RoleAt Pavago, one of our clients is hiring a highly entrepreneurial Go-to-Market (GTM) Lead to own the strategy and execution for the launch of two upcoming SaaS products.This is a high-impact, startup-style role for someone who knows how to take a product from concept → launch → early traction → scalable growth.As the first GTM hire, you’ll have significant ownership across:Product positioning & messagingSaaS product launchesBeta user acquisitionDemand generationGrowth experimentationCustomer onboardingOutbound outreachLaunch campaignsGTM systems & playbooksThis is not a strategy-only role. You’ll personally build campaigns, write copy, recruit beta users, conduct outreach, launch experiments, analyze performance, and iterate quickly.You’ll lead the launch of Product A first, then use the insights, systems, and proven processes from that launch to accelerate Product B.What You’ll OwnSaaS Go-to-Market Strategy & Product LaunchOwn the end-to-end GTM strategy for multiple SaaS products.Develop comprehensive product launch plansDefine:Target audiencesIdeal Customer Profiles (ICPs)PositioningMessagingAcquisition channelsOnboarding journeysTake products from pre-launch through launch and post-launch optimizationCoordinate launch timelines, campaigns, and stakeholdersContinuously improve GTM strategy using customer feedback and performance dataApply lessons from Product A to make Product B’s launch faster and more effectiveBeta User Acquisition & Early GrowthBuild the initial user base required to validate and improve the products.Identify and recruit high-quality beta usersExecute outreach through:LinkedInCold emailOnline communitiesPartnershipsFounder networksBuild relationships with early adoptersCollect structured product and market feedbackDevelop systems for:Beta onboardingActivationEngagementRetentionIdentify early advocates and potential growth opportunitiesPositioning, Messaging & Product MarketingDevelop messaging that clearly communicates who the product is for, what problem it solves, and why customers should care.Create differentiated product positioningDevelop messaging frameworks around:Customer pain pointsUse casesValue propositionsCompetitive differentiationTest messaging with prospective and existing usersRefine positioning based on market responseMaintain consistent messaging across marketing and customer-facing channelsLaunch Campaigns & Demand GenerationBuild and execute campaigns that generate awareness, users, and early demand.Create and manage:Landing pagesProduct launch campaignsWaitlistsEmail sequencesProduct announcementsOnboarding flowsDemand generation campaignsPersonally write and optimize:Landing page copyEmail copyOutreach messagingProduct messagingUser onboarding communicationsTest acquisition channels and double down on what produces meaningful traction.Growth Experimentation & OptimizationDevelop rapid growth experiments across acquisition and activationTest:MessagingChannelsOffersLanding pagesOnboarding experiencesOutreach strategiesAnalyze customer behavior and campaign performanceIdentify bottlenecks across the user journeyTurn findings into actionable growth experimentsPrioritize speed of learning and iterationGTM Systems, Processes & DocumentationTurn successful experiments into repeatable systems.Document:Launch strategiesMessaging testsAcquisition learningsCustomer feedbackCampaign performanceGrowth experimentsBuild reusable GTM playbooksDevelop scalable launch and growth processesImprove execution efficiency with each product launchWhat Makes You a Strong FitYou:Thrive in zero-to-one startup environmentsCan operate effectively with ambiguity and limited structureThink strategically but are equally comfortable executing the work yourselfHave personally helped take a SaaS product to marketUnderstand how positioning, acquisition, onboarding, and retention connectCan write compelling marketing and product copyAre comfortable talking directly with prospective usersMove quickly, test ideas, learn from data, and iterateAre naturally proactive, resourceful, and ownership-drivenPrefer building systems rather than waiting for established processesRequired Experience & SkillsExperience4–8 years of experience across one or more of:Go-to-Market StrategyProduct MarketingGrowth MarketingDemand GenerationProduct LaunchesProven experience launching at least one B2B SaaS product from concept to marketExperience working in an early-stage startup environmentExperience as an early team member (employee #1–5 preferred)Core SkillsStrong hands-on execution across:SaaS product launchesGrowth campaignsProduct positioningCopywritingOutbound outreachDemand generationBeta user acquisitionCustomer onboardingYou should also have:Experience building scalable GTM playbooks and launch systemsStrong project management and prioritization skillsAbility to manage multiple workstreams simultaneouslyExcellent written and verbal English communicationStrong analytical and experimentation mindsetNice to HaveExperience with venture-backed or high-growth startupsProduct-Led Growth (PLG) experienceExperience working directly with founders or executive teamsExperience with:Lifecycle marketingCommunity-led growthSaaS growth loopsUser onboardingFamiliarity with:HubSpotApolloWebflowNotionGoogle Analytics 4 (GA4)MixpanelWhat a Typical Day Looks LikeYou might:Refine the GTM strategy for an upcoming product launchRecruit and speak with prospective beta usersConduct LinkedIn and email outreachWrite landing page and launch copyBuild onboarding and lifecycle emailsReview beta user feedbackAnalyze acquisition and conversion performanceTest a new positioning or messaging angleOptimize a landing page or onboarding flowCoordinate upcoming launch milestonesDocument campaign learnings and update the GTM playbookIn short: You own the strategy and hands-on execution required to take SaaS products from zero → market → traction → scalable growth.Key Metrics for SuccessBeta users acquiredBeta user activation and engagementProduct launch execution against timelinesUser onboarding conversionLanding page conversion ratesCampaign conversion performanceQualified demand generatedAcquisition channel efficiencySpeed of experimentation and iterationEarly user retentionQuality and scalability of GTM processesWhy This Role Stands OutBecome the first GTM hireOwn GTM strategy and execution from day oneLaunch two SaaS products from the ground upWork directly with startup leadershipSignificant autonomy and decision-making ownershipBuild the company’s GTM infrastructure rather than inherit itDirect impact on product adoption and company growthOpportunity to build repeatable launch systems that scaleStrong career progression into:Head of GrowthGTM DirectorVP of MarketingStartup Growth LeadershipInterview ProcessInitial Phone ScreenSpark Hire Intro VideoVideo Interview with Pavago RecruiterClient Interview with Marketing LeadershipOffer & Background VerificationApply NowIf you’ve launched B2B SaaS products from the ground up, know how to find and activate early users, and enjoy combining strategy with hands-on execution, we’d love to hear from you.This role is ideal for a high-agency GTM operator who can build, launch, test, learn, and scale without waiting for a finished playbook.#GoToMarket #GTM #SaaS #ProductMarketing #GrowthMarketing #DemandGeneration #SaaSMarketing #ProductLaunch #B2BMarketing #StartupJobs #GrowthStrategy #RemoteJobs #RemoteWork
Go-to-Market (GTM) Lead – SaaS Product Launch & Growth Strategy | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours
About the Role
At Pavago, one of our clients is hiring a highly entrepreneurial Go-to-Market (GTM) Lead to own the strategy and execution for the launch of two upcoming SaaS products.
This is a high-impact, startup-style role for someone who knows how to take a product from concept → launch → early traction → scalable growth.
As the first GTM hire, you’ll have significant ownership across:
- Product positioning & messaging
- SaaS product launches
- Beta user acquisition
- Demand generation
- Growth experimentation
- Customer onboarding
- Outbound outreach
- Launch campaigns
- GTM systems & playbooks
This is not a strategy-only role. You’ll personally build campaigns, write copy, recruit beta users, conduct outreach, launch experiments, analyze performance, and iterate quickly.
You’ll lead the launch of Product A first, then use the insights, systems, and proven processes from that launch to accelerate Product B.
What You’ll Own
SaaS Go-to-Market Strategy & Product Launch
Own the end-to-end GTM strategy for multiple SaaS products.
- Develop comprehensive product launch plans
- Define:
- Target audiences
- Ideal Customer Profiles (ICPs)
- Positioning
- Messaging
- Acquisition channels
- Onboarding journeys
- Take products from pre-launch through launch and post-launch optimization
- Coordinate launch timelines, campaigns, and stakeholders
- Continuously improve GTM strategy using customer feedback and performance data
- Apply lessons from Product A to make Product B’s launch faster and more effective
Beta User Acquisition & Early Growth
Build the initial user base required to validate and improve the products.
- Identify and recruit high-quality beta users
- Execute outreach through:
- LinkedIn
- Cold email
- Online communities
- Partnerships
- Founder networks
- Build relationships with early adopters
- Collect structured product and market feedback
- Develop systems for:
- Beta onboarding
- Activation
- Engagement
- Retention
- Identify early advocates and potential growth opportunities
Positioning, Messaging & Product Marketing
Develop messaging that clearly communicates who the product is for, what problem it solves, and why customers should care.
- Create differentiated product positioning
- Develop messaging frameworks around:
- Customer pain points
- Use cases
- Value propositions
- Competitive differentiation
- Test messaging with prospective and existing users
- Refine positioning based on market response
- Maintain consistent messaging across marketing and customer-facing channels
Launch Campaigns & Demand Generation
Build and execute campaigns that generate awareness, users, and early demand.
Create and manage:
- Landing pages
- Product launch campaigns
- Waitlists
- Email sequences
- Product announcements
- Onboarding flows
- Demand generation campaigns
Personally write and optimize:
- Landing page copy
- Email copy
- Outreach messaging
- Product messaging
- User onboarding communications
Test acquisition channels and double down on what produces meaningful traction.
Growth Experimentation & Optimization
- Develop rapid growth experiments across acquisition and activation
- Test:
- Messaging
- Channels
- Offers
- Landing pages
- Onboarding experiences
- Outreach strategies
- Analyze customer behavior and campaign performance
- Identify bottlenecks across the user journey
- Turn findings into actionable growth experiments
- Prioritize speed of learning and iteration
GTM Systems, Processes & Documentation
Turn successful experiments into repeatable systems.
- Document:
- Launch strategies
- Messaging tests
- Acquisition learnings
- Customer feedback
- Campaign performance
- Growth experiments
- Build reusable GTM playbooks
- Develop scalable launch and growth processes
- Improve execution efficiency with each product launch
What Makes You a Strong Fit
You:
- Thrive in zero-to-one startup environments
- Can operate effectively with ambiguity and limited structure
- Think strategically but are equally comfortable executing the work yourself
- Have personally helped take a SaaS product to market
- Understand how positioning, acquisition, onboarding, and retention connect
- Can write compelling marketing and product copy
- Are comfortable talking directly with prospective users
- Move quickly, test ideas, learn from data, and iterate
- Are naturally proactive, resourceful, and ownership-driven
- Prefer building systems rather than waiting for established processes
Required Experience & Skills
Experience
- 4–8 years of experience across one or more of:
- Go-to-Market Strategy
- Product Marketing
- Growth Marketing
- Demand Generation
- Product Launches
- Proven experience launching at least one B2B SaaS product from concept to market
- Experience working in an early-stage startup environment
- Experience as an early team member (employee #1–5 preferred)
Core Skills
Strong hands-on execution across:
- SaaS product launches
- Growth campaigns
- Product positioning
- Copywriting
- Outbound outreach
- Demand generation
- Beta user acquisition
- Customer onboarding
You should also have:
- Experience building scalable GTM playbooks and launch systems
- Strong project management and prioritization skills
- Ability to manage multiple workstreams simultaneously
- Excellent written and verbal English communication
- Strong analytical and experimentation mindset
Nice to Have
- Experience with venture-backed or high-growth startups
- Product-Led Growth (PLG) experience
- Experience working directly with founders or executive teams
- Experience with:
- Lifecycle marketing
- Community-led growth
- SaaS growth loops
- User onboarding
- Familiarity with:
- HubSpot
- Apollo
- Webflow
- Notion
- Google Analytics 4 (GA4)
- Mixpanel
What a Typical Day Looks Like
You might:
- Refine the GTM strategy for an upcoming product launch
- Recruit and speak with prospective beta users
- Conduct LinkedIn and email outreach
- Write landing page and launch copy
- Build onboarding and lifecycle emails
- Review beta user feedback
- Analyze acquisition and conversion performance
- Test a new positioning or messaging angle
- Optimize a landing page or onboarding flow
- Coordinate upcoming launch milestones
- Document campaign learnings and update the GTM playbook
In short: You own the strategy and hands-on execution required to take SaaS products from zero → market → traction → scalable growth.
Key Metrics for Success
- Beta users acquired
- Beta user activation and engagement
- Product launch execution against timelines
- User onboarding conversion
- Landing page conversion rates
- Campaign conversion performance
- Qualified demand generated
- Acquisition channel efficiency
- Speed of experimentation and iteration
- Early user retention
- Quality and scalability of GTM processes
Why This Role Stands Out
- Become the first GTM hire
- Own GTM strategy and execution from day one
- Launch two SaaS products from the ground up
- Work directly with startup leadership
- Significant autonomy and decision-making ownership
- Build the company’s GTM infrastructure rather than inherit it
- Direct impact on product adoption and company growth
- Opportunity to build repeatable launch systems that scale
Strong career progression into:
- Head of Growth
- GTM Director
- VP of Marketing
- Startup Growth Leadership
Interview Process
- Initial Phone Screen
- Spark Hire Intro Video
- Video Interview with Pavago Recruiter
- Client Interview with Marketing Leadership
- Offer & Background Verification
Apply Now
If you’ve launched B2B SaaS products from the ground up, know how to find and activate early users, and enjoy combining strategy with hands-on execution, we’d love to hear from you.
This role is ideal for a high-agency GTM operator who can build, launch, test, learn, and scale without waiting for a finished playbook.
#GoToMarket #GTM #SaaS #ProductMarketing #GrowthMarketing #DemandGeneration #SaaSMarketing #ProductLaunch #B2BMarketing #StartupJobs #GrowthStrategy #RemoteJobs #RemoteWork
Pavago - Connecting You to Global Remote Opportunities 🌍At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.🌟 Why Consider Opportunities Through Pavago?Competitive Pay: Command the salary you deserve, regardless of where you reside.Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀Explore global opportunities with us today!"
Pavago - Connecting You to Global Remote Opportunities 🌍
At Pavago, we redefine the boundaries of talent recruitment. Dive into a world where your geographical location doesn't restrict your career aspirations. As a distinguished international recruitment agency, we specialize in connecting remote talents with companies eager to tap into global expertise.
🌟 Why Consider Opportunities Through Pavago?
Competitive Pay: Command the salary you deserve, regardless of where you reside.
Broad Horizons: Unlock a wide array of remote positions spanning diverse industries and regions.
Skill Enrichment: Work alongside international teams, contribute your unique insights, and amplify your career trajectory.
Whether you're a seasoned professional hunting for a novel global venture or a budding talent keen on leaving an international imprint, Pavago is your conduit to businesses that appreciate and seek out worldwide perspectives.
Embrace a realm where opportunities transcend borders. Together, let's pioneer the next era of remote work. 🚀
Explore global opportunities with us today!"
