Product Marketing Lead

Job description

AI agents are only as useful as the data they can reach. SaaS products are only as sticky as the integrations they support. Paragon sits at the intersection of both: integration infrastructure for the companies building the next generation of software. Our platform gives product and engineering teams the primitives to connect anything, fast, without owning the infrastructure themselves. The category is forming now. We're at the front of it. ABOUT THE ROLE This is our first dedicated PMM hire. You'll report to the Head of Marketing and work directly with our founders, product, and sales. No PMM team to slot into, no established playbook to follow. The job is to build and hone our positioning and make it real everywhere it needs to show up: the website, the sales motion, how we launch, how we compete. If you want to build something from scratch at a company that ships fast, keep reading. We sell to two audiences: AI-native startups building integrations as table stakes, and enterprise product teams retrofitting AI into existing products. They don't read the same content, talk to the same analysts, or buy for the same reasons. Figuring out whether that's one story told two ways or two stories told in parallel is the most interesting part of this job. WHAT YOU'LL DO - Own Paragon's messaging and positioning, from homepage copy to the pitch deck to how sales answers "how are you different from Merge?" - Build a messaging framework that gives sales, content, and partnerships a shared source of truth on how we talk about ourselves - Run product launches end-to-end. You own the process and timeline, not just the blog post - Build and maintain sales enablement assets that reps actually use: decks, one-pagers, battle cards, objection handling - Develop ICP personas for both segments: AI-native builders and enterprises reinventing as AI companies - Share the success, or failure, of Marketing campaigns with Demand Gen - Own competitive intelligence across Merge, Prismatic, Composio, Workato, and others. Our competitive set spans legacy iPaaS to AI-native infrastructure. Picking which fights to pick is part of the job. - Plug into product planning before code ships, not after. WHAT WE'RE LOOKING FOR - 6+ years in B2B SaaS product marketing, having spent time as the first or second PMM, with meaningful time in developer tools, API infrastructure, integration, or something technically adjacent - You've lived through a company repositioning or category creation, owning messaging architecture, not supported it. You can show a before/after of how you changed the way a company/product talked about itself - Your writing earns trust from technical readers. You don’t need five sentences to say one thing. We'll ask for samples. - Sales enablement experience that goes beyond decks. You've trained reps, sat in deal reviews, and built materials that actually got used - Owned product launches from brief to post-launch retro, including wrangling product, design, and GTM to actually hit a date - Have worked alongside DevRel and have a view on how PMM and DevRel divide the work