Product Marketing Lead

Job description

## **About Broccoli 🥦** We work with plumbing, HVAC, and electrical contractors, the people who keep homes running, and replace fragmented tools and manual workflows with AI agents that actually do the work. Our AI assistants answer phones, book jobs, follow up with customers, and drive revenue, fully integrated into systems like ServiceTitan. We started by going door-to-door, meeting 100+ contractors, and understanding how these businesses actually run. That shaped everything we've built. Today: - Hundreds of contractors use Broccoli to run their front office - We've grown from $0 to millions in ARR in under a year - We're trusted by both single-location operators and the largest PE-backed roll-ups - We've raised $25M+ from Khosla Ventures and Y Combinator ## **The Role** We're seeking an experienced Product Marketer to own the foundational product messaging and positioning that drives Broccoli's product innovations and launch strategy. Reporting into the CEO, this is a foundational, high-ownership role. You'll be the second PMM at Broccoli, which means you're not stepping into a pre-built playbook, you're writing it. You'll work directly with Product, Sales, Customer Success, and other GTM teams to shape how the market understands Broccoli, build the materials that help our team win deals, and launch new features in a way that creates real market impact. If you thrive in ambiguity, love learning how things work, and can translate complexity into clarity, this is your role. ## **What You’ll Do** - Create clear product messaging - help everyone at Broccoli talk about our products in the same way and make complex features easy to understand for different audiences - Help shape what we build - work with product to decide which features matter most and figure out how to position them in the market - Launch products that get noticed - Develop buyer insights - Enable sales teams - create training programs, sales assets, and enablement materials that help reps have better conversations and close more deals - Drive customer expansion - help existing customers grow their usage and increase their investment in Broccoli - Build customer advocacy - Build systems that work as we grow - simple, repeatable processes for launches and releases that won't break as the team gets bigger - Keep teams aligned - ensure Product, Marketing, Sales, and Customer Success are all on the same page about what we're launching and why ## **What You'll Bring** - 4-8 years of product marketing experience at high-growth B2B SaaS companies - Success leading cross-functional teams across Marketing, Product, and GTM - Building and scaling processes in a dynamic startup environment - Deep experience partnering with Product teams on messaging, positioning, and bringing products to market alongside Marketing and Sales teams - Revenue-focused mindset: Strong understanding of customer buying processes, sales processes, revenue expansion, and the ability to diagnose and optimize a revenue funnel - Proven track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives - Exceptional communication skills and the ability to translate complex concepts into simple frameworks and ideas through written and visual presentations - Creative problem solving to drive business outcomes through first principles thinking and creative solutions - Thrives in ambiguous environments and excellence navigating fast-moving, early-stage environments - Experimentation mindset to utilize AI tools to optimize and scale Product Marketing workflows