Product Marketing Lead

Job description

### **ABOUT SPECKLE** At Speckle, we're on a mission to shake up the AEC (Architecture, Engineering, and Construction) industry. To do that, we're building the data layer for AEC to operationalize how the built environment industry works with data and automation. Think of us as a cross between Github and Palantir, with an opportunity to significantly impact a $10 trillion industry. Our platform already powers workflows on billion dollar projects at leading firms like Suffolk Construction, SOM, Multiconsult, WSP, and Stantec. Now, we're focused on taking a paradigm-shifting product and bringing it to as many customers as possible. We're building a generational company that will revolutionize the way one of the world's largest industries works. We're doing that by breaking down barriers and connecting architects, engineers, and designers across every project stage with data. Speckle is backed by top-tier investors, working with some of the most innovative teams in AEC who are tired of outdated workflows and ready to transform how their organizations use data. Our dynamic team is spread across the U.S. and Europe, we value flexibility and hold regular in-person working sessions to keep us moving in the same direction, quickly. ### **THE ROLE** Speckle is looking for a Product Marketing Lead to own how we package, position, and sell a category-defining product into the enterprise. You'll be the connective tissue between product, sales, and the market. You'll turn a technically deep platform, currently positioned as the design intelligence layer for AEC, into crisp packaging, sharp messaging, and the sales enablement content that helps our team win six-figure enterprise deals. When a member of our sales team walks into a room with a General Contractor or Engineering Service Provider, the narrative, the deck, the one-pager, and the ROI story they're carrying are yours. This is a hands-on, build-from-zero role. It's a good fit if you've marketed technical or data products into complex B2B buyers, can translate product capability into buyer value without hand-holding, and are as comfortable writing the words as you are building the system that scales them. We're looking for a marketer who can do three things exceptionally well: 1. **Own product packaging and positioning**: Define how we name, bundle, price-frame, and differentiate our products for each buyer segment. 2. **Craft messaging that resonates**: Translate a complex platform into clear, compelling narratives that land with technical and executive buyers alike. 3. **Build the sales enablement engine**: Create the decks, one-pagers, case studies and battlecards that make every seller more effective. 4. **Grow Speckle's thought leadership:** Build on our position as a leader in bringing real data infrastructure to AEC and position us as a trusted partner as the industry navigates the AI transformation through thought-provoking content and webinars. This role requires 7+ years of product marketing experience (ideally in technical, data, or platform B2B), strong writing chops, and a builder mindset. We're looking for someone who thrives in ambiguity and is equally comfortable authoring the messaging themselves as they are creating the frameworks and systems that let it scale. This is a U.S.-based role. You must be located in and working from the Eastern (ET) time zone to stay closely aligned with our sales and product teams. ### **THE TEAM** You'll be part of our Growth team. At Speckle, we're a small, high-performing team building something ambitious. We move fast, default to action, and give talented people room to run. We're building a rocket ship and we move fast. We don't have layers of management or endless meetings, we have smart people who take ownership, ship quickly, and learn from what works (and what doesn't). **What makes our culture different** - **We default to trust and autonomy.** You'll have real ownership and impact on product/customers/growth from day one. We don't micromanage and we hire people who don't need it. - **We move fast and expect you to keep pace.** Startup speed isn't for everyone. We make decisions quickly, test hypotheses, and iterate. If you thrive in structure and stability, you'll hate it here. If you love building something from zero, you'll love it. - **We punch above our weight.** We're a small team working with industry giants. Our customers include some of the most innovative firms in AEC, and they expect excellence and enterprise-grade stability. We deliver. - **We invest in curious, ambitious people who embrace a growth mindset.** If you're constantly asking "what if?" and "why not?", see challenges as opportunities to learn, and help your teammates level up too, we'll back you with mentorship, resources, and bigger opportunities. ### YOUR PROFILE **Product Marketing & Positioning** - 5-10 years in product marketing, ideally for technical, data, or platform products - Proven track record defining positioning and packaging for a product or product line - Ability to translate complex, technical capability into differentiated buyer value - Experience marketing to enterprise buyers with long, multi-stakeholder sales cycles **Messaging & Storytelling** - Exceptional writer who can craft narratives for both technical and executive audiences - Track record building messaging frameworks, narratives, and value propositions from scratch - Comfortable translating product releases into launch narratives that drive demand - Can find the sharp, simple story inside a complex platform **Sales Enablement & Content** - History of building the content that sellers actually use (i.e. decks, one-pagers, case studies, battlecards, ROI tools) - Experience partnering closely with sales to understand what wins deals, and building to it - Ability to run product launches end to end, coordinating across product, sales, and marketing **Industry & Domain (a plus)** - Understanding of AEC, construction tech and/or infrastructure - Familiarity with data infrastructure, analytics, or enterprise platform products - Comfort with AI-driven products and the messaging nuance they require **Builder Mindset** - Experience building marketing functions, systems, or content libraries from zero - Systems thinker who can balance hands-on execution with repeatable process - Thrives in ambiguity and gets energized by building rather than maintaining ### **WHY US?** - **Shape the role**: You won't be executing someone else's playbook, you'll help write it! - **Work with innovators**: Our customers are pushing the boundaries of what's possible with AEC data. - **Real impact**: Your work directly influences our growth and the industry's transformation. - **Learn constantly**: You'll be exposed to cutting-edge workflows, automation, and how leading firms are preparing for the future. - **Remote-first culture**: Work from anywhere with a team that values autonomy and trust. - **Competitive compensation**: Base salary + generous equity. - **Generous vacation policy:** So you can disconnect and recharge. - **In-person collaboration:** We believe in the value of in-person collaboration, with frequent in-person working sessions and an annual all-company retreat. - **We're backed by highly accomplished venture firms** that believe in us and our mission! *We celebrate our truly diverse and inclusive company culture and are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.*