Product Marketing Lead

Job description

Emergent builds autonomous coding agents that replace traditional software development by generating, testing, and deploying production applications directly from plain-language intent. Our systems run in production at global scale and are used to build millions of real applications. Since our public launch, we've crossed **$130M in Annualised Revenue** and grown to **over 10M users across 190+ countries**, who have built **12M+ applications** on Emergent. We're backed by **Creaegis, Khosla Ventures, SoftBank, Lightspeed, Together, Y Combinator, Google, Claypond and Sentinel Global.** We're solving the hard part of AI-driven software creation: correctness, reliability, security, and scale in real production systems. The team is built by **repeat founders, Olympiad medalists, IIT & IIM alumni,** and leaders from **Google, Amazon, and Dropbox.** We're hiring builders who want ownership, speed, and impact at global scale. **What You'll Do:** - Own positioning and narrative for Emergent, translating what our agents can actually do into language that lands with developers, founders, and enterprises alike - Lead go-to-market for new products and features, from messaging and launch strategy to sales enablement and customer-facing content - Partner closely with product and engineering to stay ahead of the roadmap, so marketing never plays catch-up - Build the category story, helping define what autonomous software development means before the rest of the market figures it out - Turn user stories, usage data, and competitive signal into sharp, memorable campaigns and content - Work hand-in-hand with sales to arm them with the pitch, positioning, and proof points that actually close deals - Shape how Emergent shows up everywhere, including website, socials, decks, and press, with a voice that feels unmistakably ours - Build the muscle for this function from the ground up: process, playbooks, and a team over time **What We're Looking For:** - 8+ years of experience in product marketing or brand marketing, ideally a mix of both, at a high-growth startup or consumer/tech brand - A track record of owning narrative and positioning for a product or brand, not just running campaigns, but shaping how people think and talk about something - Sharp storytelling instincts, someone who can take something technical and complex and make it feel obvious and exciting - Comfort working close to product and engineering. You don't need to write code, but you need to understand what we're building well enough to sell it - An entrepreneurial streak, you'll be building this function, not inheriting one - Excellent writing and communication chops. This role lives and dies by how well you tell a story **Good to Have:** - Experience marketing a technical or developer-facing product - Background in a category-defining or category-creating company - Experience building a marketing function from scratch **Benefits and Perks:** 1. Daily Meals: Lunch and Dinner provided 2. Family Insurance: 3 Lakhs worth of coverage for you and your family 3. Unlimited Paid Time Off: Take the time you need to recharge and come back refreshed 4. Flexible Working Hours: Work arrangements that fit your life and commitments Let's build the future of software together.