Product Marketing Lead

Job description

We’re hiring a Product Marketing Lead to own our positioning and make a clear, compelling case for why businesses should choose spektr. This is a hands-on role. You’ll own our positioning and produce everything from launch messaging to customer stories, product content and pitch decks. You’ll work closely with marketing, product and our commercial team to turn what spektr does into stories and content that open doors and move deals forward. **About us** *Compliance, built like product.* Financial services has changed enormously. Much of the technology behind compliance hasn’t. Teams still spend hours on manual checks, disconnected systems slow down launches, and entering a new market can mean rebuilding the same processes all over again. We’re changing that. spektr gives regulated businesses one platform for onboarding, monitoring and investigations, with configurable workflows and AI agents that do the legwork. Product, Operations and Compliance can move together, with the control they need to grow. It’s a huge opportunity in an industry that has moved slowly for too long. We’ve built a product we’re proud to put in front of the most demanding customers. Now we’re looking for people who want to help get it into their hands. - **$26M raised,** including a $20M Series A led by NEA, with backing from Northzone, Seedcamp and PreSeed Ventures. - **Founders who have done this before.** Mikkel and Cip built HelloFlow together and sold it to Trulioo in 2022. They’re now building spektr alongside co-founders Jan-Erik and Jeremy, taking on a much bigger part of the customer lifecycle. - **Customers worth getting excited about.** We work with businesses including Pleo, Trustly, Nexi and Santander. These are large accounts with complex problems, ambitious teams and plenty of room for us to make a difference. - **Three offices:** Copenhagen, London and Iași, with customers across more than 15 countries. **What you’ll do** - Own spektr’s positioning and messaging across onboarding, monitoring and investigations, making a complex platform clear and compelling for Product, Operations and Compliance teams. - Create content that drives our pipeline, from product pages and guides to thought leadership, customer stories, videos and campaign assets. - Help lead product launches, working with our product team to create messaging and content that clearly demonstrates the value that spektr delivers. - Build the materials our commercial team needs to win, including pitch decks, battlecards, one-pagers and tailored content for priority accounts. - Stay close to the competition and the market, turning what you learn into sharper positioning and a clearer case for choosing spektr. - Spend time with customers and prospects to understand their problems and the language they use, and bring what you learn into our messaging and content. **How we work** We don’t do generic marketing. We send custom comics, make engaging films with our customers and build campaigns around the accounts we most want to win. But of course sometimes a well-written guide or a sharp one-pager is exactly what’s needed. You’ll have the freedom to work out what will resonate, try it and learn from what works. You’ll be close to the product and the deals. Product, engineering, our commercial team and the founders all get involved, giving you the people and context you need to get the story right. Bring a good idea and you’ll find people who want to help make it happen. **Who you are** - You have experience nailing positioning and product launches at a B2B company, and can show us the messaging, content and commercial materials you’ve personally created. Ideally, you’ve done this for a business selling into financial services, fintech or another regulated industry. - A strong writer who can make complex products clear without losing what makes them different. - Comfortable getting into the details of a product and figuring out how it solves a real business problem. - Curious about customers. You enjoy talking to them, listening well and turning what you hear into better messaging. - Productive and hands-on. You enjoy getting work out into the world, not just planning it. - Collaborative and persuasive, able to bring product, marketing and our commercial team together around a clear, consistent story. Your route into product marketing might have been through content, consulting, marketing, or a product role. We’re interested in what you’ve taken responsibility for, how you think and the quality of what you produce. Prior compliance experience is a plus but isn’t a requirement. **Why join** - **Shape the story of a category.** Compliance technology is changing fast and you’ll help define how the market understands it. - **Market a product you can believe in.** Get hands-on with a platform already used by demanding financial businesses, solving problems that matter to them. - **Take ownership of your work and its impact.** You’ll have the freedom to make decisions and take ideas through to delivery, with accountability for the results, not just the output. - **Have room to be creative.** Try new formats, campaigns and ideas, with support from people across the company. - **See your work help move deals forward.** Your content and positioning will be used in live conversations with some of the biggest names in financial services. - **Grow with a team that moves fast.** Join our marketing team at an early stage, with room to grow as we do. You’ll need to adapt quickly, take initiative and be willing to get stuck in wherever you’re needed with the determination to find a way forward when things get difficult. **The process** 1. Initial conversation with our VP of Marketing 2. Case study presented to a small panel 3. Final conversation with our CEO *spektr is an equal opportunity employer. We welcome applicants regardless of gender, age, ethnicity, religion, disability, sexual orientation or any other characteristic, and we assess every candidate against the same role requirements.*