Product Marketing Lead / Product Marketing Director

Job description

About the Job We are hiring a Product Marketing Lead / Director of Product Marketing to lead how we position, package, and communicate zerohash’s rapidly evolving product roadmap. Reporting to the CMO, you will be the connective tissue between Product, Marketing and Revenue—turning complex capabilities into simple, compelling narratives that help partners understand what we've built, why it matters, and how it accelerates their business. This role is ideal for someone who thrives in a high-velocity environment and knows how to translate technical updates into customer-facing storytelling. You will own messaging frameworks, partner-launch narratives, GTM strategy for new features, and the ongoing drumbeat that showcases zerohash’s innovation and partner successes. Responsibilities Product Storytelling & Positioning Develop clear, differentiated messaging for zerohash's full product suite across Trade, Transact, and Tokenize lines of business (and their sub-products). Translate complex technical features into simple narratives tied to partner value, market trends, and business outcomes. Maintain and evolve our product positioning as the leading infrastructure platform powering stablecoins, crypto, and tokenization. Roadmap Translation & GTM Lead Partner closely with Product Leadership to understand upcoming releases, roadmap themes, dependencies, and customer impact. Build and independently lead GTM plans for new features, including positioning, competitive framing, and content required for sales, success, and marketing. Package product updates for internal teams and external audiences (press, partners, prospects). Partner Launch Marketing Develop partner-facing messaging for major announcements to drive product education, adoption, and affinity. Create launch materials including value propositions, FAQs, one-pagers, solution briefs, and sales enablement tools. Support joint marketing initiatives with key enterprise partners. Requirements 7-10+ years in product marketing at a B2B fintech, payments, or crypto infrastructure company (required for success in this role). Experience supporting fast-moving product teams and building GTM motions for technical products. Background in payments, digital assets, stablecoins, or brokerage technology is a significant plus. Skill & Attributes Innate leader - proactively sets timelines, agendas and cross-functional plans with confidence and clear communication. Strong storyteller who can turn complex infrastructure products into accessible, compelling narratives. Ability to think strategically while executing quickly and independently. Comfortable working cross-functionally in a technical, high-growth company. Strong writing, structuring, and messaging development skills. Analytical and detail-oriented, with strong instincts around positioning and audience needs. Curious, proactive, and energized by emerging categories and constant product innovation. Why zerohash Be at the center of one of the most transformational shifts in financial infrastructure: stablecoins, tokenization, and onchain financial services at global scale. Work directly with execs, product leaders, and marquee enterprise partners. Shape how the next generation of banks, brokerages, fintechs, and payment companies bring digital assets to millions of users. High ownership, high visibility, and the opportunity to build category-defining narratives in a market that's accelerating globally. Benefits Healthcare Insurance: zerohash covers roughly 100% of employee premiums as well as a portion of spouse/children (U.S. only) Vision & Dental Insurance (U.S. only) Chance to earn equity Maternity & Paternity leave (after 6 months) WeWork All Access Membership WFH Yearly Stipend L&D Yearly Stipend (after 6 months) About zerohash zerohash is the leading crypto and stablecoin infrastructure platform and the operating system for digital money, powering the next generation of financial services. Founded in 2017, zerohash enables banks, brokerages, fintechs, and payment companies to offer crypto trading, stablecoin payments, and tokenized assets without having to build or manage complex blockchain infrastructure on their own. The zerohash platform supports three core pillars: Trade, Transact, and Tokenize. Through a single integration, customers can launch regulated crypto buy, sell, and custody services; enable 24/7 stablecoin-based funding, payouts, and settlement; and issue and manage tokenized assets with built-in compliance, risk controls, and reporting. By abstracting away technical, regulatory, and operational complexity, zerohash allows partners to treat digital assets as just another financial primitive: fast, programmable, and global. zerohash is trusted by some of the world’s most recognized financial and consumer brands, including Interactive Brokers, Morgan Stanley, Stripe, Franklin Templeton, BlackRock, DraftKings, Gusto, Worldpay, Kalshi, One Pay, among others. Today, zero infrastructure supports millions of end users across brokerage, wealth, payments, and marketplace platforms globally. The company is deeply regulated and compliance-first, operating across the U.S. and internationally with licenses and approvals that allow partners to enter crypto and stablecoins with confidence. zerohash has become a trusted partner for enterprises seeking to modernize financial products while meeting the highest standards for security, risk management, and regulatory oversight. To date, zerohash has raised over $280 million in funding from a mix of leading venture firms and strategic investors, including Morgan Stanley, Interactive Brokers, SoFi, Point72 Ventures, Bain Capital Crypto, Lightspeed Venture Partners, and more. zerohash has been featured in top-tier media outlets such as Bloomberg, CNBC, The Wall Street Journal, Financial Times, Reuters, Forbes, and CoinDesk, and its leadership team regularly contributes to global conversations on the future of payments, investing, and financial infrastructure. At zerohash, we're building the infrastructure that makes digital money work securely, compliantly, and at global scale. The zerohash Culture All zerohash employees are guided by the following characteristics and core principles: Independence/Ownership - An ability to work autonomously. Join zerohash, pitch ideas, and shape the work you do. Passion - We are innovating quickly and challenging the status quo. We want you to think big, be creative and ​make a difference every day. Collaborative - A good attitude and respect for others. We’re teammates, not co-workers. Everything we do is a shared success and equally a shared failure - we talk in terms of “we” not “me”. Initiative - An ability and passion for learning and asking questions. We will champion you, challenge you and push you to achieve your best - and we expect you to do the same. Empathy - An ability to listen, respect, and understand your co-workers, customers, and everyone you interact with no matter how different they are to you. Adaptability - An ability to respond quickly. We are in a fast-paced industry and so we expect you to be creative when solving a new problem and comfortable under pressure. Transparency - We believe that transparency is critical to empowering everyone to make the best decisions, both the company to its people and vice versa. Integrity - Integrity creates trust. As both an organization collectively and as individuals, it is our most valuable asset. Follow us Twitter LinkedIn Youtube For candidates based in Colorado, please contact colorado-wages @zerohash.com to request compensation and benefits information regarding a particular role(s). Please include with your email the city you reside (or intend to reside in Colorado) and the title/link to the roles you're interested in. **We’ve recently seen an increase in individuals impersonating zerohash recruiters to target job seekers. Please stay vigilant and keep the following in mind to ensure you are communicating with the real zerohash team: Verified Emails Only: Official outreach will only come from a @zerohash.com email address. No Messaging Apps: We will never contact you via unsolicited text messages, WhatsApp, or Telegram. Official Applications: Only apply directly through our careers webpage () or . See something suspicious? If you want to verify an interview request or report a fake job posting or suspicious communication, please contact us immediately at talent @zerohash.com. This email is for fraud reports only. Candidate application inquiries will not be responded to.