Product Marketing Lead (Product Owner / BA / UX) - #35216
manilarecruitment
Manila, Metro Manila, Philippines · Manila · Philippines
Posted Jul 31, 2026
- Full-time
- Remote
- MR
- Mid-Senior level
manilarecruitment
Manila, Metro Manila, Philippines · Manila · Philippines
Posted Jul 31, 2026
Company Profile:
Our client is a US-headquartered company founded in 2024 by healthcare professionals who understood firsthand the challenges nurse practitioners face in securing and managing collaborative physician relationships. Their platform simplifies this process with instant matching to verified physicians, transparent pricing, dedicated support, and a secure, compliant system.
Duties & Responsibilities:
Product Ownership
• Own and groom the product backlog across our core
pillars (Daily Moves, Referral Builder, Psychology Today
Optimizer, Website Builder, Reviews, Community Groups, Analytics), translating roadmap themes into
clear epics, user stories, and acceptance criteria.
• Prioritize features and fixes in partnership with the
Product Director, balancing member impact, business
goals, and engineering capacity.
• Run or support sprint ceremonies (planning, backlog
refinement, review) and act as the point of contact for
engineering/design questions during build.
• Track feature delivery against the published roadmap
(e.g., Growth OS phases, Website Builder phases) and
flag risks early.
• Independently lead end-to-end initiatives from research
through launch, exercising judgment on scope and
trade-offs with minimal oversight.
Business Analysis
• Analyze member behavior, funnel data, and feature
adoption to identify what's working and where
members drop off (e.g., Free-to-Pro conversion,
Academy completion, tool activation).
• Turn research (competitor builders, forum feedback,
member interviews) into structured requirements and
business cases the team can act on.
• Define and track success metrics for new releases —
activation rate, retention/streaks, referral attribution,
CE pathway readiness, and similar KPIs.
• Document current-state vs. future-state workflows for
complex initiatives, such as the CE (continuing
education) credit pathway.
UX & Product Design Collaboration
• Partner with design/engineering to ensure new features
follow a coherent, member-first experience —
especially across the 5-pillar Learn → Put it Live →
Master loop.
• Review and pressure-test flows (onboarding, wizard
based intake, template gallery, dashboard) against
healthcare-specific UX requirements: mobile-first, fast
load, clear trust signals, HIPAA-safe language.
• Run lightweight usability reviews or member feedback
sessions to validate design decisions before and after
launch.
Product Marketing
• Develop positioning, messaging, and launch plans for
new features and pricing tiers (Starter vs. Pro), in close
coordination with the Founder.
• Own go-to-market execution for releases — landing
page updates, in-app announcements, email/lifecycle
campaigns, and sales enablement content.
• Craft and refine core narrative and proof points
(member testimonials, ROI stats, competitive
differentiation vs. Wix/Squarespace/Durable) across
marketing surfaces.
• Collaborate on content strategy for the Growth
Academy and public marketing site to support
acquisition and activation goals.
Requirements
• 5 years minimum of experience in a role blending
product ownership, business analysis, and/or
product marketing — ideally within a SaaS, digital
health, or marketing technology environment.
• Experience with AI-assisted product features
(prompt-driven content generation, AI coaching,
etc.).
• Demonstrated experience writing user stories,
requirements, or PRDs, and working directly with
engineering and design teams through a build
cycle.
• Working knowledge of UX principles and the
ability to give informed feedback on flows,
wireframes, and prototypes (you don't need to
be a designer, but you need a strong eye for
member experience).
• Marketing or MarTech background —
comfortable with positioning, messaging,
lifecycle/email marketing, conversion funnels,
and campaign execution.
• Strong analytical skills: comfortable working with
product and marketing metrics (activation,
retention, conversion) to inform decisions.
• Excellent written communication — able to turn
research and roadmap concepts into clear,
structured documentation.
• Self-directed and comfortable in a fast-moving,
founder-led environment where priorities can
shift as we learn.
Advantageous or Nice-to-Have Skills/Experience:
• Experience in healthcare, behavioral health, or a
regulated industry (familiarity with HIPAA-safe
content practices).
• Familiarity with tools such as Jira/Linear, Figma,
Amplitude/Mixpanel, and email/lifecycle
platforms.
• Reporting & Working Relationships
• Reports directly to the Product Director.
• Works in close, ongoing collaboration with the
Founder on product direction, positioning, and
strategic priorities.
• Partners cross-functionally with engineering,
design, and content/marketing contributors.