Product Marketing Leader

Job description

We are looking for a Product Marketing Leader with deep strategic thinking and a passion for translating product value into clear, compelling customer narratives. In this role, you will sit at the intersection of product strategy, customer insight, and marketing execution, owning the storytelling behind our most important initiatives and ensuring consistency across every customer touchpoint. You will lead product value articulation end to end, from market and customer research, through defining core USPs and shaping launch narratives, to execution across landing pages, email, and full funnel marketing experiences. We believe three things matter for every role at Lemonade: *drive* to push through challenges, *efficiency* that keeps standards high while moving fast, and *adaptability* that lets you pivot with data and AI insights. These aren't buzzwords, they're how we actually work. Our AI-first approach isn't just a tagline either. We're building the future of insurance with AI at the center, and we need people who are genuinely excited to learn and grow alongside these tools. ## **In this role you'll** - Own positioning and messaging for new products, major features, and strategic initiatives, defining what is new, why it matters, and why now - Translate product strategy and capabilities into clear, differentiated customer value that resonates across segments - Shape launch narratives end to end, from early go-to-market alignment with product teams through post-launch optimization - Lead qualitative and quantitative customer research to uncover real motivations, needs, and objections, and use those insights to sharpen messaging - Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to ensure consistent and compelling product storytelling - Improve conversion and feature adoption by continuously testing, measuring, and refining how we communicate value - Reduce go-to-market friction by embedding messaging strategy early in the product development process - Partner closely with leadership and cross-functional teams to shape go-to-market strategy, align on product narratives, and strengthen customer-facing communication across channels ## **What you'll need** - 7+ years of experience in product marketing, ideally in a product-led environment - Proven ability to own positioning and messaging for products and features, not just execute against an existing strategy - Strong track record of leading or heavily contributing to product launches, from narrative and go-to-market planning through launch performance and iteration - Strong customer research capabilities, with experience using qualitative and quantitative insights to shape positioning and messaging decisions - Demonstrated impact on conversion, adoption, or product understanding, with a data-informed approach to measuring messaging effectiveness - Excellent cross-functional partnership skills, with experience working closely with Product, Growth, Design, and Marketing teams - Ability to work from the office most days of the week