Product Marketing Manager

Job description

AT YOURCO, WE'RE BRINGING TRADITIONAL INDUSTRIES INTO THE FUTURE. AI unlocks the opportunity to empower frontline workforces and bring traditional industries into the future. Yourco is hiring, and we are looking for the best of the best in Chicago. It is the most exciting time to work in technology in our lifetimes, and for the team at Yourco, it is the most exciting time to bring technological advancements to organizations in traditional industries. What is Yourco? The “app-less” employee app built for the frontline workforce. All of the powerful functionality and security you expect in an enterprise mobile app, with the simplicity, distribution, and actual two-way engagement of SMS. Who We Serve: From small businesses to Fortune 500 enterprises, organizations in traditional industries trust Yourco as their frontline communications and frontline intelligence platform. Some of our customers include Snap-on, Sherwin-Williams, Keg Restaurants, Indianapolis Airport Authority, Great Day Improvements, and Ozinga. We specialize in serving industries with frontline, non-desk employees which make up 80% of the global workforce – manufacturing, construction, transportation, oil & gas, warehousing, agriculture, facilities services, retail, hospitality, real estate, and healthcare. RESPONSIBILITIES (PRODUCT MARKETING & PIPELINE ENGAGEMENT): - Maintain strong communications between Product, Demand Gen / Growth Marketing, Sales, and Customer Success - Work with product to plan feature releases - Develop copy for in-app feature releases - Build consistent product release communications for current customers - Build consistent marketing communications for mid-funnel pipeline (email, retargeting ads, direct mail): - Freemium / SMB pipeline - Mid-Market pipeline - Enterprise Bridge pipeline - Channel Partners pipeline - Develop consistent organic product marketing content for social media - Manage social media / community engagement - Work with customers and Customer Success to develop Case Studies - Work closely with Growth Marketing / Demand Gen to ensure consistent voice and messaging across all digital channels, website, etc. PERKS: 💰 Competitive comp 🏥 Medical, dental, and vision insurance 📈 Stock options 💪 High impact role and opportunity for growth 🏙️ Conveniently located Chicago office across the street from the Willis Tower MORE ABOUT YOURCO Funding: Recently closed our Series A led by High Alpha ($9M total raised) Founders: Brodie Meyer https://www.linkedin.com/in/brodiemeyer, Ben Meyer http://www.linkedin.com/in/ben-jamin-meyer Team: Currently 10+ and growing!