Product Marketing Manager

Job description

PRODUCT MARKETING MANAGER Overview We are looking for a strategic and execution-driven Product Marketing Manager (m/f/d) to define how our AI robotics products are positioned and brought to market. You will shape our messaging, support go-to-market strategies, and enable Sales to close more effectively. In this role, you will connect the dots between product development, customer needs, and commercial success—translating technical capabilities into tangible value propositions and scalable growth initiatives. You will work cross-functionally with Product, Sales, and Engineering to lead product launches, develop compelling content, and generate insights from customer and market feedback. This role is key to sharpening our positioning in a competitive market and scaling our impact with enterprise customers. YOUR RESPONSIBILITIES MESSAGING & POSITIONING - Define and continuously refine product messaging and value propositions across use cases and buyer personas - Translate complex AI and robotics capabilities into clear, compelling narratives for both technical and non-technical stakeholders - Develop tailored messaging for verticals, market segments, and key accounts GO-TO-MARKET EXECUTION - Lead product and feature launches end-to-end in collaboration with Product, Sales, and Marketing - Coordinate internal enablement and external rollout activities - Align launches with demand generation, campaigns, and press activities SALES ENABLEMENT - Create and manage sales enablement materials (pitch decks, one-pagers, battle cards, ROI tools) - Support Sales with training, objection handling, and demo narratives - Improve conversion and deal velocity by aligning closely with revenue teams CONTENT & MARKET EDUCATION - Develop product-focused content (solution briefs, white papers, competitive comparisons) - Contribute to blog articles, newsletters, and product-related webinars - Shape thought leadership content that reinforces Sereact’s positioning CUSTOMER & MARKET INSIGHTS - Conduct market research and competitor analysis to inform positioning and roadmap - Capture feedback from the field to refine messaging and identify opportunities - Monitor trends in robotics, logistics automation, and AI application domains REPORTING & KPIS - Define and track product marketing success metrics - Report on GTM performance and impact on pipeline and revenue - Support forecasting and planning with market and customer insights QUALIFICATIONS EDUCATION & EXPERIENCE - Completed studies in Business, Marketing, Engineering, or a related field - Several years of experience in B2B product marketing, ideally in tech, AI, SaaS, or industrial automation PROFESSIONAL COMPETENCIES - Strong understanding of enterprise buyer journeys and complex value chains - Experience with launching and positioning technical products in B2B markets - Confident use of marketing tools such as HubSpot, Notion, Figma, or equivalents - Experience working cross-functionally with Product, Sales, and Engineering SOFT SKILLS - Hands-on mentality with strategic thinking ability - Excellent communication skills in German and English Structured, analytical, and customer-centric work style OUR INTERVIEW PLAN: - Application - Take‑home assignment: You’ll work on a short, role‑relevant task with clear instructions and a deadline. - Cultural fit interview (40 min): A conversation about how you work, what motivates you, and what you’re looking for. Expect CV highlights, your “why,” and time for your questions. - Technical fit interview (45 min): A deeper dive into your skills and problem‑solving approach for this role. - On‑site visit: Meet the team in our office and collaborate on a real challenge similar to the work you’d do here. You’ll also meet a founder; we aim to give you a clear feel for the role and environment. WHAT WE OFFER: - Wellpass (gym membership) - Flexible working hours - Option to work from home when needed - A motivated team and an open corporate culture - Competitive compensation and excellent career development opportunities Note to applicants: We are currently experiencing a high volume of interest in this role. Due to this, our review process is taking a bit longer than usual. We appreciate your patience.