Product Marketing Manager

Job description

ABOUT FOUND Small business owners are the backbone of the American economy. But running a small business comes with a challenges: taxes, accounting, bookkeeping, and banking are just a few. That's where we come in. Found is building tools that give small business owners the security and peace of mind that has historically only been available at large corporations. We automate taxes and expense tracking because small business owners should spend more time doing what they love, and less time buried in their finances. We're looking for kind, resourceful, and passionate people to join us in building the financial foundation small businesses deserve. ABOUT THIS ROLE: We’re hiring a Product Marketing Manager to own how small business owners discover, evaluate, and hear about Found across organic, search, and community-driven channels. This is a hands-on, execution-focused role at the intersection of product marketing, growth, and customer experience. You’ll own Found’s presence in search and AI answer engines, app stores, review platforms, and community spaces like Reddit, partnering closely with Customer Experience and Growth to keep our brand credible everywhere self-employed people are already looking for answers. DAY TO DAY, YOU WILL: - Answer Engine Optimization (AEO): Make sure Found shows up accurately and favorably when self-employed business owners ask AI tools like ChatGPT, Perplexity, and Google AI Overviews for banking recommendations. Drive both the strategy and content development to deliver results. - SEO: Drive organic search strategy end to end — keyword strategy, on-page optimization, content briefs, and technical SEO partnership — to grow qualified organic traffic. Drive both the strategy and content development to deliver results. - Website & resource center: Drive conversion improvements through continuous testing of our brand messaging and developing content needed to convince customers Found is the best solution for their business. - App Store Listing (ASO): Own and continuously improve Found’s iOS and Android app store listings — screenshots, descriptions, and keywords — to maximize visibility and conversion. - Reviews, Ratings & Social Listening: Monitor and respond to reviews and social mentions across app stores, Trustpilot, and social platforms, and surface recurring themes back to product and CX. - Reddit & Community: Own Found’s voice and presence on Reddit and similar communities where self-employed people trade banking and finance advice — engaging authentically, correcting misinformation, and building trust. - Cross-functional partnership:Partner with Growth on new channel experimentation (e.g., LinkedIn) as opportunities emerge. TO THRIVE IN THIS ROLE, YOU HAVE: - 8-10 years of product marketing, lifecycle marketing, growth marketing, or related experience, ideally at a consumer fintech, app-based, or subscription product. - Direct experience with SEO — keyword research, content optimization, and app store listing management. - Comfort operating in emerging channels like AEO / LLM search visibility, even without an established playbook. - Excellent written voice and judgment; comfortable engaging directly and authentically in public and community forums. - A bias toward hands-on execution — this role is as much about doing the work as directing it. - Strong cross-functional collaborator who works well with CX, growth, brand, and product teams. - Data-informed: comfortable pulling and interpreting your own performance data to prioritize work and report on impact. COMPENSATION AT FOUND The anticipated salary range for this role is $170,000 - $190,000. The salary range listed represents the low and high end of the anticipated salary range for this position across all US locations. Within the range, individual pay is determined by several factors including job-related skills, experience, and relevant education or training. Our competitive base salary is just a piece of Found’s total compensation package. Found offers a generous benefits package to all employees see our list below or check out found.com/careers http://found.com/careers to learn more! ABOUT YOU Found is built by a team that comes from a variety of backgrounds and experiences, and we firmly believe that diversity, equity, and inclusion are crucial to our success. As we grow, we’re searching for passionate and motivated team members who are excited to bring their skill set to the team and are ready to learn from others. If you are looking for a role where you will have the opportunity to make a meaningful contribution and great impact, we would love to hear from you! PERKS & BENEFITS OF FOUND (USA) - 401K, FSA, and Commuter Benefits: We offer all employees access to tax-efficient benefit options alongside competitive base compensation. - Paid parental leave: Found supports employees through all stages of life, which is why new parents employed by Found qualify for 16 weeks of flexible parental leave. - Health benefits: Comprehensive medical, dental, and vision benefits and are always 100% covered for employees, 90% covered for dependents. - Work anywhere: We have Found offices in SF and NYC. For team members who work outside those cities, Found also supports fully remote working. - Meaningful equity: Everyone on our team should feel and act like an owner, which is why Found offers industry-competitive equity to all of our employees. - Generous vacation policy: Vacations, appointments, mental health days- take the time you need. To learn more about our benefits or the team please go to found.com/careers.