Product Marketing Manager

Job description

IMPORTANT: Please be aware, scammers may try to impersonate Zello by reaching out regarding job opportunities. We will never ask you for bank account information, checks, or other sensitive information as part of our hiring process. All correspondence will come from the zello.com email domain. If you’re unsure, please email recruiting@zello.com with questions. ABOUT ZELLO Zello is a voice-first communication platform, powered by our industry-leading push-to-talk technology, to improve collaboration and productivity for desk-less workers. With over 175+ million users, we’re the #1 rated push-to-talk app in the world, delivering 9 billion (yes, with a B) messages a month. At Zello, our company values are at the heart of what we do everyday. We’re proud to serve the frontline, we’re privileged to connect people in times of crisis across the globe, and we’re honored to support first responders. And this is where you come in. We’re hiring a Product Marketing Manager to accelerate enterprise growth by owning vertical positioning and deal-close enablement. You’ll build the messaging, proof, and ROI narrative that helps Sales and Partners win more often and expand faster—especially in our three priority segments. This is a highly cross-functional role at the center of our enterprise motion. You’ll work day-to-day with Enterprise Sales, BDR/ABM, Partnerships, Customer Success, and Product to create repeatable go-to-market assets that measurably improve pipeline conversion and win rate. WHAT YOU’LL DO Collaborate with team around vertical positioning (Retail, Hard Hats, Aviation) - Define ICPs, personas, value propositions, and competitive differentiation by vertical - Translate customer pain points into crisp, credible enterprise messaging - Develop the core enterprise narrative for each segment - putting customer business outcomes first - and enable sales to lead with a compelling "what’s in it for me," "why Zello," and "why now" story for executive audiences Build “vertical deal kits” that improve win rate - Create and continuously improve: vertical sales decks, 1-pagers, discovery guides, objection handling, competitive talk tracks - Build ROI inputs and business case templates that help champions sell internally - Partner with Sales leadership to ensure assets are used, not just produced - Design centralized reporting to monitor win rate and health of campaigns Proof and credibility collaboration - Develop enterprise-ready proof: case studies, quantified outcomes, security/compliance FAQs, reference stories - Work with Customer Marketing to operationalize references and proof in late-stage deals Be the market and competitive voice - Run lightweight competitive and market intel: competitor positioning, pricing packaging insights, feature claims, and “why we win/lose” analysis - Establish win/loss feedback loops and incorporate learnings into messaging and enablement Execute go-to-market strategy for new and existing product features, from beta through general availability - Define feature positioning, target audiences, and messaging frameworks that clearly articulate customer value and business impact - Translate product capabilities into outcomes-focused narratives that resonate with enterprise buyers and operators - Partner closely with Product, Sales, Enablement, and Marketing to plan and execute launches (internal and external) WHAT SUCCESS LOOKS LIKE Within 90 days, you will: - Increase asset adoption in late-stage deals (e.g., vertical deck and ROI/business case used in a meaningful share of late-stage opportunities) - Improve win rate and/or late-stage conversion for deals where PMM assets are used - Increase partner + sales confidence through measurable enablement outcomes Ongoing KPIs may include: - Win rate lift or stage conversion improvement for opportunities using PMM assets - Adoption rate of key assets (decks, ROI/business case template, battlecards) in CRM - Sales readiness score (quarterly) and enablement attendance/feedback - Velocity improvements in late-stage opportunities supported by proof/ROI tools WHAT WE’RE LOOKING FOR MUST-HAVES - 3-5 years in Product Marketing, Solutions Marketing, or GTM Enablement for B2B SaaS - Strong experience building sales enablement that impacts pipeline outcomes (not just content production) - Comfort working with enterprise sales teams, pipelines, and deal stages. Sales Team, Product, Customer Success, Sales Engineering and RevOps. - Ability to craft ROI narratives and business cases (finance-friendly, champion-friendly) - Strong writing and messaging chops; you can turn complex product value into clear customer language - AI-native: you routinely use AI to research, draft, iterate, and scale GTM deliverables; you can design AI-assisted workflows (e.g., asset generation, competitive monitoring, enablement personalization) with strong quality control - Familiarity working with analyst organizations like Gartner and Forrester NICE-TO-HAVES - Vertical experience in retail operations, field services/construction, aviation, logistics, or frontline/workforce communications - Experience with partner enablement and channel motions - Familiarity with voice communications, mobility, device ecosystems, or security/compliance messaging WORKING STYLE - Highly collaborative; thrives in weekly cadence with Sales/ABM/BDR - Fast iteration mindset (ship, learn, improve) - Data-informed, but also strong qualitative instincts from customer and sales conversations We hire for potential, passion for our mission, and a knack for solving difficult problems over checking every qualification box. We have competitive pay, equity with significant upside, and intentionally design our benefits to encourage healthy and well-balanced employees, flexible schedules and time off. We even offer a sabbatical after every five years of service so you’re able to pursue and enjoy what matters most to you. And of course, we wouldn’t be a technology company without a ping-pong table and free snacks in our break room. Join us! Zello provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All Zello personnel are required to comply with defined security, privacy, and compliance requirements applicable to their role along with requirements that are applicable to all Zello personnel.