Product Marketing Manager

Job description

## **Role Overview** The Product Marketing Manager will own how Audiohook is positioned, launched, and adopted — with a special emphasis on post-close activation. You'll make sure customers don't just sign on, but quickly reach value, expand usage, and become long-term advocates. This role partners closely with Sales, Customer Success, Product, and Demand Gen to turn our platform's strengths into clear customer outcomes. ## **Key Responsibilities** ### **Post-Close Activation** - Design and operationalize the customer onboarding journey, in-product education, and lifecycle communications that drive time-to-value and feature adoption - Partner with Customer Success and Sales to identify activation drop-off points and ship targeted programs to improve them - Increase 90-day customer activation rate by a measurable amount within 6 months of hiring - Build customer-facing case studies, testimonials, and reference programs that fuel both new business and expansion ### **Positioning & Messaging** - Own positioning, messaging, and narrative for Audiohook's platform and key product lines - Conduct ongoing customer, prospect, and competitive research to sharpen positioning and identify opportunity areas ### **Launches & Sales Enablement** - Lead go-to-market for new product launches: positioning, sales enablement, customer comms, launch assets, and measurement - Build sales enablement assets: pitch decks, one-pagers, battle cards, ROI calculators, and objection-handling guides ### **Cross-Functional Collaboration** - Partner with Demand Gen on campaign messaging and Product on roadmap inputs from the field - Communicate clearly and proactively in a remote-first environment ## **Qualifications** ### **Required** - 4+ years of B2B product marketing experience - Demonstrated experience owning post-close activation, onboarding, or lifecycle marketing — not just top-of-funnel launches - Strong writing skills; able to turn complex technical capabilities into clear, compelling narratives for buyers and users - Hands-on experience with product launches end-to-end: positioning, enablement, comms, and measurement - Comfortable working directly with customers — interviews, advisory boards, win/loss research ### **Preferred** - Experience in adtech, martech, or SaaS - Experience building reference programs or customer advocacy motions - Experience in a startup or high-growth company - Comfort using AI tools to research, draft, and iterate on messaging ## **What We Offer** - Fully remote work environment - Competitive salary and equity opportunities - Performance bonuses - Health, dental, and vision benefits - Other benefits such as daily lunch stipend, monthly wifi, cell phone and subscription reimbursement, and annual hardware stipend - Flexible PTO and remote-friendly culture - Bi-annual Corporate Offsites - Opportunity to help shape a function at a rapidly scaling tech company