Product Marketing Manager

Job description

Codefinity was founded in 2021 and has been used by hundreds of thousands of people across the world to learn coding and software development. Are you interested in participating in the development of a platform that will be used by millions of users around the world? Do you want to help thousands of people enter the world of programming, data analysis, machine learning? Do you want to work in a team where your opinions and ideas really matter? If your answer to all the questions is yes, it's a match! You will be part of a very lean team responsible for improving existing user acquisition funnels and building new ones. You will interact with marketing, product, design, and development teams to quickly iterate through hypothesis What you’ll do: Own the full funnel from 1st screen to purchase. Identify and fix conversion bottlenecks. Propose and validate conversion optimization hypotheses. Plan, run, and analyze A/B tests to increase user engagement and funnel efficiency. Conduct market research and competitive analysis to identify product improvement opportunities and drive growth. Cooperate with the team (designers, creatives) for quick implementation of changes. Monitor core performance metrics. Run structured experiments. Prioritize tests by impact and speed; document insights and reduce time to launch. Deliver clear performance updates: what works, what doesn’t, what scales, what gets cut. Think strategically: understand competitors, market trends, and what truly motivates users to convert. What do you need to join us: Monetization understanding: familiarity with subscription models and pricing strategies. Ownership of the full funnel development lifecycle — from ideation, research, and design to implementation and analysis. Analytical foundation: proficiency with Amplitude/Tableau, event-based analytics, and metrics like CR, CTR, ARPU, LTV, CAC, and retention. Growth mindset: curiosity to explore new approaches, fast learning ability, and willingness to take ownership. Upper-Intermediate English or higher. What do we offer: Work within an ambitious team on a socially impactful education product. 20 working days of paid vacation per year, plus public holidays. An office with a reliable shelter, generators, satellite internet, and other amenities. Access to our corporate knowledge base and professional communities. Compensation for English language learning, external training, and courses. Medical insurance and full sick leave compensation. Company doctor and massage in the office. Sports activities: running, yoga, boxing, and more.