Product Marketing Manager
alarmcom
Tysons, Virginia
Posted Feb 9, 2026
- Other
- Marketing
Job description
[](https://alarm.com/) is looking for a smart, tenacious, and inquisitive **B2B2B** and **B2B2C Product Marketing Manager** who can operate between product management, sales, marketing, and training to help develop and execute the go-to-market strategy for products. The product marketer must be able to assess the market to understand the product/service landscape our channel partners (and their customers) sit in. The Product Marketing Specialist will drive research projects to understand market needs, trends, and competition. They will be responsible for developing product positioning and content/tools for sales enablement and product launches.
This role will work closely with product management, partner marketing, and sales teams to identify gaps, develop resources, and launch associated initiatives to support the residential and venture business units' growth goals.
**Key Responsibilities:**
- Helps formulate and execute go-to-market strategy for key product lines and new product launches
- Develops product positioning content, messaging, and sales enablement assets
- Acts as the Voice of the Customer champion; collects feedback from partner and end user-facing teams to fuel product development and roadmaps
- Supports effective product launches by driving internal consensus around project and product delivery dates and works with all teams to ensure milestone and delivery dates are met
- Helps turn marketing and buyer intelligence into sales tools and thought leadership to support the full sales cycle
- Creates content, assets, and tools including market briefs, sales playbooks, and other materials
- Develops actionable, data-driven insights to inform product and marketing strategy
- Drives development and validation of product/service positioning, category creation, messaging, and competitive segmentation
- Articulates the differentiated value of technology and can clearly communicate the value to internal and external audiences. Understands technical product/service specs and translates them into meaningful benefits for impacted audiences
- Other duties as assigned
**Qualifications:**
- 2-5 years of Product Marketing Experience OR Marketing experience in the Tech field
- Bachelor's degree with a focus in business, engineering, or hard sciences a plus
- Demonstratable track record of crafting compelling positioning and thought leadership content
- Passion for Internet of Things (IoT), software-as-a-service, technology, and innovative thinking
- Excellent written and verbal communication skills
- Passion for new technologies and working in fast-moving markets
- Ability to synthesize high-level direction from leadership into actionable work products
- Ability to own project development, execution, and completion autonomously
Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time.
**WHY WORK FOR [](http://www.alarm.com)?**
- **Collaborate with outstanding people:** We hire only the best. Our standards are high and our employees enjoy working alongside other high achievers.
- **Make an immediate impact:** New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the [](http://www.alarm.com) team!
- **Gain well rounded experience:** [](http://www.alarm.com) offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.
- **Community and Camaraderie:** One of our core values is to 'Keep It Fun,' which to us means fostering a strong sense of community. Our culture is built on collaboration and connection, where we celebrate our successes and believe that a positive, engaging environment is key to doing our best work.
- **[](http://www.alarm.com) values working together and collaborating in person. Our employees work from the office **4 days a week**.**
**COMPANY INFO**
[](http://www.alarm.com) is the leading platform for intelligently connected properties. Millions of homeowners and businesses rely on [](http://www.alarm.com)'s technology to secure, monitor, and manage their environments from anywhere. Our comprehensive suite of solutions—including security, video surveillance, access control, active shooter detection, intelligent automation, energy management, and wellness—is delivered exclusively through a trusted network of thousands of professional service providers and commercial integrators across North America and worldwide. [](http://www.alarm.com)'s common stock is traded on Nasdaq under the ticker symbol ALRM. [](http://www.alarm.com) delivers serious security for serious people.
For more information, please visit [](http://www.alarm.com).
**COMPANY BENEFITS**
Our total rewards package is designed to support you holistically—in your health, your finances, and your life outside of work. The package includes medical plans with company subsidies, a Health Savings Account (HSA) with a company contribution, and a 401(k) with an employer match. We encourage a healthy work-life balance with paid vacation that increases with tenure, paid holidays, wellness time, and paid maternity and bonding leave. To complete the package, we also provide company-paid disability and life insurance, all within a collaborative and casual work environment.
**[](http://www.alarm.com) is an Equal Opportunity Employer**
In connection with your application, we collect information that identifies, reasonably relates to or describes you ("Personal Information"). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. By submitting your application, you acknowledge that we may retain some of the personal data that you provide in your application for our internal operations such as managing our recruitment system and ensuring that we comply with labor laws and regulations even after we have made our employment decision.
**Notice To Third Party Agencies:**
[](http://www.alarm.com) understands the value of professional recruiting services. However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you. If you are interested in working with [](http://www.alarm.com), please email your company information and standard agreement to .
The base salary range of this opportunity is listed below and is determined within a range based on factors including qualifications, location and experience. This allows opportunity for growth and development within the role. The base salary offered is part of a total compensation package.
Base Salary Range
$61,650—$79,800 USD