Product Marketing Manager

Job description

As Product Marketing Manager, you will be the connective tissue between Foundry's product, sales, and marketing teams. You'll own the go-to-market strategy and execution for our product portfolio, crafting compelling narratives and messaging that resonate with our target audience. You’ll partner with Campaign Marketing and Sales Enablement to define, position, and provide insights and frameworks that bring strategies to life, ultimately driving awareness, pipeline, and customer confidence. This is a high-impact, high-visibility role for a versatile marketer who can flex across domains — someone with the curiosity and aptitude to quickly understand complex products, engage technical audiences, and translate that understanding into compelling narratives and go-to-market strategies. You'll partner closely with product, sales, design, and marketing to bring complex solutions to market, shape adoption strategies, and drive growth. We are looking for an ambitious, dedicated, and experienced product marketer who knows how to prioritize and execute a seemingly unlimited scope of work to achieve real business outcomes. You can take a decision, turn it into a pilot, and scale that pilot into a 10x results program by influencing and mobilizing teams across the organization. You're comfortable leading in highly ambiguous situations, bringing diverse teams together under shared goals, and owning outcomes — even when formal accountability sits elsewhere. You build the future by imagining and delivering new processes and strategies that didn't exist before. You communicate with pragmatism and honesty at every level of the org and across functions, and you will push Foundry and our ecosystem to move better and faster than a typical corporate product marketing team. Responsibilities • Own Go-to-Market Strategy & Execution — Drive product launches and feature releases across Foundry's portfolio, developing positioning and messaging frameworks that resonate with target personas and equip sales, product, and marketing teams to win in market • Develop Compelling Messaging & Positioning — Create customer-centric value propositions, competitive differentiation strategies, and battlecards that translate product capabilities into clear narratives across all channels • Enable Sales & Customer Success — Build playbooks, competitive intelligence resources, and proof points (case studies, ROI frameworks, reference programs) that empower customer-facing teams to close deals and navigate objections • Drive Market & Customer Intelligence — Conduct customer interviews, win/loss analysis, and competitive research to inform product strategy, pricing decisions, and market viability assessments • Create High-Impact Content — Produce portfolio presentations, product briefs, case studies, and campaign strategies and partner with Integrated Marketing to drive awareness, adoption, and lead generation across paid, owned, and earned channels • Bridge Cross-Functional Collaboration — Serve as the connective thread across Product, Sales, Marketing, and Customer Success, driving shared commitment and translating customer insights into company priorities • Shape Product Strategy — Act as the voice of the customer internally, influencing product roadmap decisions and helping leadership evaluate opportunities through a market-demand lens Qualifications Seeking 6–8 years of product marketing, product management, or related experience, with a proven track record of successfully launching and scaling products in fast-paced environments • Own GTM strategy and execution for product launches, enhancements, and feature releases including positioning development, messaging frameworks, and competitive differentiation that resonate with target personas across the buyer journey • Partner across Sales, Product Management, Operations, and Marketing to build value propositions, competitive arguments, and customer examples; manage proof of concept programs, customer journey content, sales plays, and customer-facing offerings that equip teams to win in market • Proficiency with marketing automation platforms, CRM systems, analytics tools, and presentation software; ability to interpret data and translate insights into actionable strategy • Strong communicator and collaborator who aligns diverse stakeholders across functions and seniority levels; skilled at transforming complex concepts into clear, compelling, customer-centric messaging with a data-driven mindset, excellent organizational skills, and adaptability to manage multiple priorities and problem-solve in a dynamic, cross-functional environment • Bachelor's degree in Marketing, Business, Communications, or related field • 100% On-site (New York, NY · Austin, TX · San Francisco, CA · Boston, MA) The expected total annual compensation, depending on location and experience, is between $135,000 - $165,000, inclusive of base salary and variable compensation.