Product Marketing Manager

Job description

### Join Skillz and Level Up Your Career! Are you ready to take your career to the next level? Join Skillz, the first publicly-traded mobile esports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide. Skillz is revolutionizing the gaming industry, providing the ultimate platform for competitive mobile games. By fostering social competition within games, Skillz empowers developers to create multi-million dollar franchises while connecting players through fair, enjoyable, and meaningful competition. At Skillz, we firmly believe that everyone is born with unique skills and deserves to experience an epic win. We understand the thrill of achievement and the satisfaction of overcoming challenges. That's why we passionately champion game developers and players alike, empowering them to unleash their full potential through the power of competition. ### Life @ Skillz - Culture of Impact: Join a united team of builders, creators, innovators, and entrepreneurs driven by the desire to win. At Skillz, we create value and make a difference in the world. - Comprehensive Benefits: Enjoy peace of mind with our comprehensive benefits package, which includes 100% coverage for medical, dental, and vision expenses for both you and your entire family. - Wellness Support: Enhance your well-being with our array of wellness initiatives, including meditation and mental health resources, physical fitness coaching and classes, family planning assistance, health and parenting guidance, virtual therapy sessions, and more. - Perks: We believe in enhancing your work experience. Enjoy daily breakfast, lunch, dinner, snacks, Friday Happy Hours, insurance, and many more. We also offer competitive paid time off (PTO) & company holidays to help you recharge and pursue your passions. ### Why Skillz? - Pioneers of Skill-Based Competition: Skillz is not just any company in the gaming industry; we are the pioneers of skill-based competition, partnered with industry titans like UFC, NFL, T-Mobile, Buzztime, while also hosting renowned events like the Game Developer Conference (GDC). Join us in transforming the way people play games and building the home of competition for all. - Impact Beyond Gaming: Skillz harnesses the power of its platform to support nonprofit organizations such as Susan G. Komen, American Cancer Society, the NAACP, and more. By participating in Skillz tournaments, you can make a difference and contribute to causes you care about. - Recognized Success: Skillz has earned recognition as one of Fast Company's Most Innovative Companies, CNBC's Disruptor 50, San Francisco Business Times' Best Places to Work, Forbes' Next Billion-Dollar Startups, and the #1 fastest-growing company in America on the Inc. 5000 list, and many more. - Talent Magnet: Join a team of talented professionals who are passionate about what they do. Our team includes experts from Meta, Apple, Amazon, Google, Microsoft, Tesla, Twitter (X), Roblox, Zynga, Samsung, Lyft, EA, Riot, Nexon, Gameskraft, PlayStation, Unity, Scopely, Tinder, Intel, Deloitte, EY, Twitch, DraftKings, and more. ### The Future of Gaming Awaits! The gaming industry is larger than movies, music, and books combined, with over 3 billion active gamers playing monthly and over 25 million active developers worldwide. Mobile gaming, in particular, is the fastest-growing segment, projected to reach $300 billion by 2025. At Skillz, you have the opportunity to be at the forefront of this exciting industry and shape its future. **Main Responsibilities:** 1. Own the Blackout Bingo LiveOps calendar end to end — events, tournaments, promotions and the limited-time-offer slate — as the single accountable operator for the game. 2. Be accountable for the three ratified KPIs on the surface: incremental NGR per campaign (holdout-audited), event margin (collection vs prizes), and the count of events running at negative margin. 3. Lead the Blackout Bingo LiveOps line — the Senior Associate today and the Associate bench as it lands — setting standards, developing the team and hiring into it. 4. Design and configure campaigns directly: segments, entry-fee tiers, prize curves, schedules, eligibility and guardrails, in the admin portal and in CleverTap. 5. Tune the slate to Blackout Bingo's own economy — entry-fee distribution, session profile, tail composition and marquee rhythm — rather than inheriting a shared calendar. 6. Hold offer discipline on the surface: 30% standard bonus cap, same-day bonus decay, wallet-balance gating and net-winner exclusions; prevent LTO stacking across Daily, Weekend and Filler offers. 7. Reserve holdouts at send time and run experiments end to end — hypothesis, segment, control, read — retiring what does not earn its incentive cost. 8. Deliver the tail live-event tier, zonal identity events and month-long merch events on Blackout Bingo as the economy rebalance rolls out. 9. Own the Blackout Bingo line in the weekly LiveOps Review and the per-venue scorecard commentary: what moved, why, and what happens next. 10. Partner with Product on capability and roadmap, Analytics on measurement and independent scoring, Lifecycle CRM on messaging, and Launch GTM on feature adoption. 11. Contribute to the Game LiveOps operating model alongside Indrani G as the function scales. **Key Competencies:** 1. **Owns a number, not a calendar** — reasons in event margin and incremental NGR, and can tell the difference between a campaign that worked and one that ran during a good week. 2. **Economy sense** — understands that an offer is a cost, and reasons about prize curves, collection versus prizes and net deposits rather than participation counts. 3. **Hands-on operating detail** — comfortable in campaign tooling and configuration, and precise about eligibility rules and guardrails. A build-and-run role, not a briefing role. 4. **People leadership** — has managed or closely mentored operators, sets standards rather than approving individual campaigns, and can hire and develop a small bench. 5. **Experiment discipline** — reserves the holdout before the send, defines the read before launch, and accepts a null result. 6. **Willing to kill a popular event** — can retire a well-liked but negative-margin event and explain why to players, Product and their own team. 7. **Peer-level presence** — can hold a position against Product and Analytics without a reporting line, and be the accountable voice for the surface in a room of senior stakeholders. 8. **Clear written communication** — weekly commentary that says what moved, why, and what happens next. **Experience:** 1. 6–10 years in LiveOps, game operations, product marketing, promotions or growth operations for a consumer mobile product, including full ownership of an events and offers calendar for a live title at scale. 2. **People leadership** — has managed at least one or two operators directly, or has a clear and evidenced step-up into a management line (setting standards, reviewing work, developing others). 3. Real-money gaming, online gambling, fantasy sports, fintech or a mid-core F2P title with a deep in-game economy strongly preferred. Bingo, casual or social-casino category experience is a plus but not required. 4. Evidence of running a title's economy, not just its calendar: prize curves, entry-fee tiering, bonus rules, and a documented decision to change or retire something on margin grounds. 5. Ran a measured experimentation practice — control groups or holdouts with a defined read — and can show a result that changed what was shipped, including a null result. 6. Hands-on with campaign and segmentation tooling (CleverTap, Braze, MoEngage, WebEngage or an internal admin portal) and comfortable pulling their own data in SQL or a BI tool. 7. Comfortable with a fast weekly cycle, with a function being built around them, and with having their results independently scored by an analytics function. Skillz embraces diversity and is proud to be an equal opportunity employer. As part of our commitment to diversifying our workforce, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status, and we operate in compliance with the San Francisco Fair Chance Ordinance*.*