Product Marketing Manager

Job description

About the role Supertext is looking for a driven, hands-on Product Marketing Manager to help us shape the future of our offering. Next year is all about customer growth, and we are looking for a true builder to join us. While our overarching go-to-market (GTM) strategy is still evolving, you will own the critical engine driving it: product GTM. You won’t just be executing a playbook; you will be writing it. You will own product positioning, craft compelling messaging, and work closely with our sales and product teams to attract new B2B customers. If you have a "can-do" attitude, love turning complex features into clear benefits, and have a flair for copywriting, we want you on our team. This is the job Product & Feature Launches (Feature GTM): Plan and execute product and feature launches, measuring their impact on customer growth and adjusting tactics as needed. You will own the GTM motion for all new releases. Customer Discovery & Insights: Conduct regular customer interviews to sharpen feature positioning, unpack core buyer pain points, and funnel actionable feedback directly back to Product Management to help shape the product roadmap. Feature-Driven Pipeline Generation: Expand our demand generation engine. Design and execute campaigns around new releases that drive awareness and create a predictable inbound pipeline of Marketing Qualified Leads (MQLs). Positioning & Content Creation: Develop clear, compelling value propositions tailored to our ICPs. Write high-converting copy for landing pages, email campaigns, case studies, one-pagers, and sales collateral. Sales Enablement: Arm the sales team with the tools, pitch decks, and competitive battlecards they need to close deals faster. Market Intelligence: Monitor the competitive landscape and market trends to ensure Supertext maintains a differentiated position. Your profile Been There, Launched That: 2–4 years of B2B SaaS/digital product marketing experience, specifically with a track record of scaling inbound acquisition through successful product feature launches. You know how to lay the foundation. Voice of Customer Experience: Proven experience speaking directly with customers, uncovering qualitative insights, and translating user feedback into product recommendations and positioning. Metrics-Driven Pipeline Builder: You don't just create pretty collateral. You know how to track MQLs, measure campaign conversion rates, and partner closely with Sales to optimise lead handoff and quality. Proven Copywriting Portfolio: You can point to specific landing pages, email cadences, and sales assets you’ve written that directly contributed to lead generation and pipeline growth. Zero-to-One Mentality: You are highly proactive and comfortable operating without a predefined playbook. You can take raw product capabilities and independently turn them into structured, executable GTM campaigns. Language Skills: Full professional proficiency in English and German. Your copywriting skills must be sharp and persuasive in at least one of these languages, ideally both. (Additional languages are a strong plus) Why join us? A key role in an innovative scale-up with ambitious growth plans The opportunity to gain exceptional experience in the rapidly growing AI market A motivated, agile team Fair compensation and attractive benefits, e.g. flexible working hours and 6 weeks of vacation How to apply How to apply We're looking forward to receiving your application! Please send us your CV, salary expectations, and your earliest possible start date, we're looking forward to hearing from you and getting to know you.