Product Marketing Manager

Job description

We’re seeking a Product Marketing Manager to own the engine behind how Expo launches and tells the story of its products. This is a builder’s role. You will bring pace, structure, and accountability to our release process, turning every launch into a moment that drives adoption across developers and enterprise buyers. You’ll develop messaging that resonates with technical and executive audiences, design and execute go-to-market plans for new launches, and help Expo expand its TAM. You’ll work closely with Product, Sales, and Developer Relations to ship clear, compelling narratives for Expo’s open source libraries and paid services (EAS Build, Workflows, Update, Hosting, and Launch). We’re a remote-friendly, roughly 50-person Series B startup, so you’ll work in a fast-paced environment with real ownership and ample opportunity to shape the future of the company and your career. The ideal candidate has 2+ years of SaaS product marketing experience, preferably in developer tools or cloud platforms, and an entrepreneurial instinct to run hard at ambiguous problems without waiting for permission. Expo is a fantastic place for marketers because developers love Expo. Millions of developers use Expo today across Fintech, Healthcare, Food Services, Crypto, E-commerce, and many other industries, and it’s not hard to find them talking about it on social, on blogs, and on stage at conferences. The other big reason to work here is impact . The go-to-market team is small, fast, and effective, and you’ll have the autonomy to do work that reaches millions of developers and moves the trajectory of the business and your career. What this hire owns This role exists to make Expo’s release process world-class, which will drive broader awareness and adoption of Expo. We have an ambitious road map, and we need a marketer who treats the launch calendar as their product: setting the pace, holding the bar, and making sure nothing important ships quietly. If you like driving a team toward a date, building the structure that makes launches repeatable, and being the person accountable for the outcome, this is for you. Key Responsibilities Own the release and launch engine: Run our product launch process end to end. Set the cadence, build the structure and checklists that make launches repeatable, hold cross-functional partners to dates, and be the single person accountable for launch quality and impact. Bring pace and accountability: Drive launches and major updates with urgency and ownership. Partner with Product and Sales to maximize adoption across key segments, and keep everyone moving toward the date. Adopt agentic workflows aggressively: Use AI and agentic tools to compress the time from feature-ready to fully launched. We expect you to be hungry to test new tools, rebuild your own workflows around them, and raise the bar for how fast and efficiently the whole team operates. Product positioning and messaging: Develop narratives that differentiate Expo, highlighting our unique ability to unify open source and cloud services for developers. Content and collateral: Drive the creation of product sheets, case studies, sales enablement, and web content that communicate Expo’s technical and business value. Customer insights: Lead development of ICPs and buyer personas, and run voice-of-customer programs so our strategies reflect real developer and enterprise needs. Enterprise motion: Partner with Sales on pitch decks, ROI stories, and executive-friendly narratives that expand Expo’s footprint in large organizations. Market intelligence: Run ongoing research and competitive analysis to spot trends in mobile, web, and AI development that shape our positioning. Community engagement: Work with DevRel and Events on product-centric sessions, demos, and campaigns that showcase Expo’s latest work. Qualities that make you a good fit You bring pace and accountability. You move fast, you own outcomes, and you’re the person who makes sure things actually ship on time and at quality. You don’t need to be chased. You’re an entrepreneur at heart. You see an ambiguous problem, build the plan, and run it. You’d rather ask forgiveness than wait for a perfect brief, and you bring structure to chaos. Hustle matters. When you see misalignment or opportunity you do not hesitate to reach out and find a path forward. You ask a lot of questions, you share your opinion even when it’s uncomfortable, you run meetings with senior leaders, and you communicate broadly and clearly across teams and platforms. Everyone at Expo is a builder. Our expectation is that you will use AI tools to accelerate your work and the team’s. You are excited about getting into Codex or Claude Code to connect APIs and build workflows that address GTM needs. You’re an exceptional communicator and collaborator who can align messaging and execution across Product, Sales, and DevRel. You know the developer ecosystem and understand the challenges of shipping apps across iOS, Android, and web. You’re a strong product marketer at a developer tools or cloud company, ideally with both PLG and enterprise motions. You’re a strategic thinker who rolls up your sleeves. You can zoom out to positioning and also write the blog post or build the sales deck. You have good taste. You make technical products feel inspiring and accessible. GTM Principles Our go-to-market approach is guided by a few principles we live by: Land with the developer, expand with the executive: Start by winning developer trust, then extend adoption to the enterprise. Master the product, champion the customer: In PLG, the best marketing shows real product value and helps users succeed. Feedback drives strategy: Customer insights and developer sentiment guide our positioning and product decisions. Consistency wins: Nailing the fundamentals of messaging and execution beats flashiness every time. Every touchpoint matters: From docs to pitch decks to social posts, every interaction with Expo should reinforce trust and value. Our Values Build developer trust: Earn credibility by being helpful, authentic, and transparent. Autonomy: Own your projects end to end with freedom and accountability. Flexible primitives: Provide building blocks, not rigid solutions, in our product and in our work. Fast-forward principle: Always look for ways to accelerate developer workflows without adding complexity. Make it work, make it right, make it fast: Execute, refine, and optimize. In that order. Every day, millions of people use apps made with Expo — from public health apps to food delivery apps to dating apps to bitcoin wallets. Great organizations like Brex, Coinbase, Flexport, RBI, SpaceX, and Sweetgreen trust Expo to help them build top-notch application software in record time. When we make improvements to the Expo libraries and tools, hundreds of thousands of developers benefit and build better software faster for millions of their users. Everyone on the Expo team works on something important because we have a small team and we do a lot of things. We strive to create an environment where everyone is set up to do their best work. Each person on the team has a lot of flexibility and autonomy to work the way that works the best for them.