Product Marketing Manager

Job description

At GS1 Canada, we believe in the power of global standards to transform the way we work and live. GS1 Canada is looking for a Product Marketing Manager to lead the strategic marketing of assigned products and solutions across our portfolio. Reporting to the Marketing Director, the successful candidate will be responsible for developing product positioning, messaging and go-to-market strategies that drive customer understanding, adoption and business growth. Working closely with Product Management, Demand Generation, Lifecycle Marketing, Content & Digital Experience & Sales, the Product Marketing Manager serves as the strategic link between product development and the market, ensuring our products are positioned effectively to meet customer needs and business objectives. This role is a hybrid role, requiring in-person attendance.