Product Marketing Manager

Job description

**About Campfire** Campfire is a next-gen core accounting platform built for modern mid-market finance teams. We’re building the future of ERP by replacing outdated systems and manual accounting processes with an AI-native platform that helps finance teams move faster and operate more efficiently. **About the role** You'll join Campfire's product marketing team as our second PMM, owning **our core product capabilities (core accounting, GL, close, revenue)**.. You'll shape how we position and launch what we build, give Sales what they need to win, and bring the market's voice back into product decisions. **What you'll do** - Own positioning, messaging and narrative for our core product capabilities (GL, close management, revenue) , grounded in customer research, win/loss and competitive analysis. - Lead go-to-market for product launches: tiering, launch plans, internal readiness, launch content and cross-team coordination. - Build and maintain sales enablement (pitch decks, battlecards, objection handling, demo narratives) and run training with Sales and SDRs. - Own competitive intelligence for your area: track competitors, maintain battlecards and brief the field. - Partner with Product on roadmap input, naming, and pricing and packaging. - Partner with Growth on campaign messaging and offers, with Brand on the core narrative, and with Customer Marketing on proof points for launches. - Measure what you ship: enablement adoption, launch reach and pipeline influence, message testing. **What you'll bring** - 5+ years in B2B software product marketing with end-to-end ownership of positioning and launches. - Experience in fintech or accounting software. - Sharp writing and storytelling; you make complex products simple without dumbing them down. - Comfort with research: customer interviews, surveys, win/loss and competitive teardowns. - Experience enabling a sales team, with a record of content they use. - A cross-functional operator: you run launches with Product, Sales, Customer Success and Marketing without formal authority. - Analytical enough to size segments, read pipeline data and prioritize. **You’ll thrive if you have** - Comfort with ambiguity and speed over process: you've operated in environments with minimal process and built the process yourself, rather than expecting it to exist. - Fluency speaking to accountants and CFOs directly, not just marketing to them: comfortable getting into the weeds of accounting workflows (close, reconciliation, rev rec) well enough to spot what's actually differentiated versus what sounds like marketing speak. - Experience working directly with founders or executive leadership, translating technical or product ambiguity into a market story. - Self-sufficient and scrappy: you don't wait for product management to hand you a spec, you go find the answer yourself. - Comfortable managing multiple concurrent launches rather than a single tentpole moment. **Nice to have** - Prior experience at an early-stage or high-growth startup (Series B or earlier). - Experience running pricing and packaging changes. - Experience with usage-based or subscription billing models.