Product Marketing Manager

Job description

Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platform—where modern legal work happens with clarity and consistency. Powered by **LOIS**, the Legal Operating Intelligence System, Filevine connects context across every matter to transform legal operations from reactive to proactive. LOIS reads, understands, and reasons across your data to surface insight, automate complexity, and give professionals the clarity and confidence to see more, know more, and do more. Fueled by a team of exceptional collaborators and innovators, Filevine’s rapid growth has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country. ## Role Summary: As a Product Marketing Manager, you will be a key part of the execution engine behind Filevine's go-to-market motions. You will take our sophisticated Legal Operating Intelligence System capabilities and turn them into highly effective customer-facing assets, product content, and targeted tier-1 through 3 launches. Working directly at the intersection of Product Management, Sales, and Marketing, you are responsible for keeping pace with an AI-forward environment where speed wins. This role requires a highly technical, execution-oriented marketer who thrives under tight timelines and loves getting their hands dirty building collateral, analyzing competitors, and helping cross-functional teams move forward together. ## What You'll Do: ### Product Content & Technical Literacy - **Messaging and Positioning:** You will own messaging and positioning of the individual products within the portfolio for business partners and stakeholders. - **Collateral Engine:** Author high-impact, foundational product content, customer presentations, pitch decks, feature blogs, and clear value-proposition briefs. - **Technical Literacy Translation:** Take complex, technical AI architectures and LLM capabilities and translate them into intuitive, emotionally resonant customer facing collateral. - **Flawless Execution:** Maintain high-quality craftsmanship while building assets rapidly to match the velocity of our product engineering cycle. ### Launch Execution & GTM Orchestration - **Cross-Functional Delivery:** Partner closely with Product Management, Sales, and Marketing teams to ensure everyone contributes effectively to GTM strategies and hits their respective milestones. - **Use Case Activation:** Deeply understand buyer behaviors to develop and activate Filevine’s core use-case messaging, ensuring our positioning resonates from solo practitioners to enterprise legal teams. Understanding various types of legal practices is a must, direct legal industry experience is a strong plus! ### Sales Enablement & Battlecard Culture - **Battlecard Architecture:** Conduct ongoing competitive research to build, update, and deploy actionable battlecards and win/loss insights to keep Sales ahead of legacy tech and AI point solutions. - **Revenue Enablement Support:** Support the implementation of comprehensive training programs to ensure Sales, Product Management, and Partner teams can effectively position Filevine’s unique advantages. - **Market and analyst relations/awareness :** Track competitive and analyst environment to support briefings and reports that help to shape how Filevine is seen/understood by the market - **Win/loss discipline:** Own a consistent win/loss practice and turn the findings into positioning changes. ### Preferred Technical Acumen - **Generative AI & LLMs:** Comfort with technical concepts, APIs, modern software architectures, and specific familiarity with Generative AI, LLMs, or legal workflows. - **Technical Translation:** Ability to translate complex technical concepts and SaaS architecture into clear, compelling customer-facing materials and value propositions. - **Cross-Functional Tech Alignment:** Ability to collaborate effectively with Product Management and Engineering teams to translate product roadmaps into GTM strategies. ### Qualifications: - **Professional Experience:** 3–5 years of dedicated product marketing experience within a B2B SaaS environment, ideally experiencing the high-growth transition from Series C to IPO. Previous experience as a legal professional is a strong plus. - **AI-Forward Execution & Velocity:** Proven experience working in a fast-paced technology or AI environment. You understand that speed wins, and you have a track record of flawlessly executing GTM tasks under tight timelines. - **Proactive Writer & Practitioner:** A stellar portfolio demonstrating your ability to write clear, compelling product content and high-stakes customer-facing presentations. - **Cross-Functional Collaboration:** Strong interpersonal skills with demonstrated success partnering across product, sales, and marketing teams to execute unified strategies. - **Analytical & Technical Curiosity:** Comfort with technical concepts, APIs, and modern software architectures. Specific familiarity with Generative AI, LLMs, or legal workflows is highly advantageous. - **Education:** Bachelor’s degree in Marketing, Business, Technical Writing, or a related field. A JD is also accepted and encouraged.