Product Marketing Manager

Job description

Role Description: As a Product Marketing Manager at myKaarma, you'll own how new features and products reach the market, from planning through adoption. You'll partner closely with Product as a strategic thinking partner, helping shape how and why features launch and asking the hard questions that set each launch up for success. You'll work alongside Sales, Performance Management, Support, and other customer-facing teams to make sure they're ready on day one, and you'll build the campaigns that drive awareness, adoption, and utilization among the dealerships we serve. myKaarma's service lane platform helps auto dealerships run and grow their fixed operations, so the launches you lead will directly shape how thousands of service teams work every day. This is a high-visibility role on a small, collaborative team, with real ownership and room to grow. Key Responsibilities: Strategic partnership: Act as a strategic thinking partner to Product and cross-functional teams, helping shape how and why features go to market, not just when. Challenging assumptions: Ask the difficult questions early, pressure-testing customer value, target audience, readiness, and success metrics before launches are locked. Go-to-market and launches: Plan and run feature and product launches end to end with Product, including launch tiers, timelines, cross-functional checklists, and readiness reviews. Positioning and messaging: Translate product specs and release notes into clear, benefit-driven messaging for dealership users and decision-makers, and keep it consistent across channels. Internal team enablement: Create and deliver launch enablement so Sales, Customer Success, and Support can sell, support, and drive adoption confidently. Customer awareness: Develop customer-facing launch content such as release announcements, emails, in-app messaging, help content, and webinars. Adoption and measurement: Define success metrics for each launch, track post-launch adoption, and recommend course corrections where results fall short. Market and customer insight: Gather feedback from customers and internal teams, and turn it into recommendations that influence future product and go-to-market decisions. Content and proof: Support case studies, customer stories, and data-backed proof points that show the impact of new features. Required Skills and Qualifications : Experience Approximately 2 years of experience in product marketing, customer marketing, product management, or a related role at a B2B SaaS company, with hands-on involvement in feature or product launches. Proficiency in: Constructively challenging ideas and influencing decisions without formal authority Clear, concise writing that turns technical features into plain, compelling language Project management across multiple simultaneous launches and deadlines Cross-functional collaboration and follow-through with Product, Sales, Performance Management, and Support Presenting to internal teams and running training sessions Reading usage dashboards and drawing actionable insights from adoption data Creating polished collateral and presentations Strong understanding of: Go-to-market fundamentals, including launch planning, launch tiering, and audience segmentation B2B SaaS business models and customer lifecycle (onboarding, adoption, retention, expansion) How Sales and Customer Success teams use enablement materials in their day-to-day work Product adoption drivers and common tactics for increasing feature usage Buyer persona and value proposition development Nice to Have Skills & Qualifications: Experience with in-app messaging or product adoption tools (e.g. Appcues) Familiarity with HubSpot or similar marketing automation platforms Exposure to automotive retail, dealerships, or fixed operations Basic design skills in Canva or Figma How to Stand Out: Here's a scenario to illustrate the kind of thinking we value: Q: "Product tells you a new feature is shipping in three weeks. Beta feedback has been mixed, and Sales is already promising it to customers. What would you do?" We'd love to hear something like this… A: "First, I'd sit down with the Product Manager to understand what the beta feedback is actually saying. Is it a usability issue, a gap in the feature, or a mismatch with who we tested it on? That tells me whether we're ready for a full launch or should start with a smaller group of dealers. I'd also want to agree on what success looks like 30 and 90 days out, so we're measuring adoption and not just the ship date. Next, I'd get ahead of Sales by giving them clear talk tracks on what the feature does today, who it's best for, and what's still coming, so we're not overpromising. Then I'd build the customer awareness plan around the dealers most likely to get value first, track adoption closely, and bring what I learn back to Product to shape the next iteration." This approach reflects your ability to think strategically, ask the right questions early, and turn every launch into real customer adoption and success. We know great candidates don't always match every requirement. If this role excites you and your experience aligns with many of the qualifications, we'd encourage you to apply. Skills can be learned—we also value curiosity, ownership, and a willingness to grow. Total Rewards at myKaarma At myKaarma, we offer a comprehensive Total Rewards package that extends beyond the base salary. Our commitment to competitive compensation includes bonuses and benefits that support both personal and professional well-being: Flexible Work Environment : We embrace a high-performance, flexible structure that values freedom and responsibility. Our “Highly Aligned, Loosely Coupled” model empowers teams to innovate and continuously improve using data-driven insights. Health and Wellness : Comprehensive medical, dental, vision, life, and disability benefits, along with wellness and telework stipends. Time Off: Generous vacation time to recharge and balance life outside work. In-Office Perks: Enjoy dog-friendly offices and unlimited snacks or refreshments onsite. The starting salary range for this role is [hiring target], depending on experience and qualifications, reflecting our dedication to competitive industry compensation. Additional details about our Total Rewards package will be shared during recruitment. Our Commitment to Inclusion At myKaarma, diverse perspectives drive innovation and success. We are committed to creating a safe, welcoming, and inclusive workplace where every employee feels valued and empowered and can do meaningful work. Our mission to deliver exceptional solutions to our clients is strengthened by the unique contributions and perspectives of our team members from all backgrounds. As an equal opportunity employer, myKaarma prohibits any form of unlawful discrimination or harassment based on race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by applicable laws in the regions where we operate. We adhere to all EEOC regulations and actively promote an environment that celebrates and supports diversity, equity, and inclusion for all. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. Reasonable accommodation is a change in the way things are normally done, which will ensure an equal employment opportunity without imposing undue hardship on myKaarma. Please let us know if you require reasonable accommodations during the application or interview process by filling out this form . myKaarma participates in the E-Verify Program . myKaarma considers candidates requiring work authorization on a case-by-case basis. Sponsorship may be available for exceptional candidates depending on role requirements and business need Company Overview: At myKaarma, we’re not just leading the way in fixed ops solutions for the automotive industry—we’re redefining what’s possible for dealership service centers. Headquartered in Long Beach, California, and powered by a global team, our industry-leading SaaS platform combines communication, scheduling, and payment tools in one seamless solution that keeps dealerships and vehicle owners connected. With myKaarma, every service interaction flows effortlessly, bringing good karma to customers and service teams. Rooted in the principles of the Toyota Production System, we operate with precision, efficiency, and a relentless focus on continuous improvement to deliver a better experience for all. We’re looking for innovators, problem-solvers, and tech enthusiasts passionate about building solutions people love to use. If you’re ready to make an impact in an industry ripe for change, join us at myKaarma and help shape the future of automotive service. At myKaarma, exceptional customer interactions are the cornerstone of our success. Our platform is meticulously engineered to communicate with customers at every aspect of the service, repair, and maintenance journey, ensuring positive and memorable experiences.