Product Marketing Manager

Job description

Reporting to the Director of Product Marketing, you will own a segment of the Lone Wolf portfolio from end to end. You will drive positioning, product launches, pricing strategy, and the core content our sales team carries to market. When a broker or agent decides whether your product is worth their investment, your work directly shapes that decision. ### Responsibilities: • Keep your product story strictly aligned with the broader Lone Wolf narrative. • Translate AI capabilities into practical, undeniable value for real estate professionals. • Maintain competitive intelligence for your suite of products and build it directly into your positioning. • Serve as the internal subject matter expert for your product line and target buyers. **Go to Market & Strategy** • Lead go to market launches for your products, covering everything from market segmentation through final sales readiness. • Execute pilot programs to test positioning and pricing before wider release. • Track launch impact strictly against pipeline, adoption, and revenue. • Recommend strategic pricing and packaging for your products within the overall portfolio framework. • Partner with Demand Generation to build campaigns that drive pipeline and product adoption. **Sales & Revenue Enablement** • Build comprehensive enablement materials that empower reps to sell and demo your products with absolute confidence. • Deliver high impact product training and webinars to internal teams and customer audiences. • Equip the sales team with targeted battle cards, objection handling guides, and competitive positioning strategies. • Collaborate with Customer Success to build resources that drive account expansion and retention. • Partner closely with Demo Engineering to ensure technical demonstrations perfectly match your messaging. **Market Intelligence & Conten**t • Conduct direct customer interviews and run detailed win and loss analysis on your products. • Analyze market trends and product usage data to inform future roadmap priorities. • Own the vital content that carries your products to market, including one pagers, pitch decks, web copy, and case studies. • Direct content partners and hold their output to an exceptionally high standard. • Partner with product management to translate the technical roadmap into compelling market language. ### Requirements: - 4 to 7 years of product marketing experience fully owning a product or product line - .Working knowledge of residential real estate, proptech, or adjacent industries. - Proven success building positioning and messaging that the sales team actually uses in the field - .Track record of leading successful launches through cross-functional influence and alignment. - Demonstrated ability to use data and metrics to track performance and influence business decisions. - Daily proficiency using AI tools to accelerate research and content creation.Exceptional and highly direct writing skills. - Ability to move fast and deliver results with limited direction.