Product Marketing Manager

Job description

Anza is seeking a Product Marketing Manager to join our growing renewable energy software and advisory services company. This person will drive sales growth and platform adoption through clear positioning, compelling content, and strong sales enablement, grounded in customer conversations, research, and data analysis. This position reports to the Senior Director of Marketing and is a strategic, execution-oriented role with the opportunity to make a significant impact on a growing company. It requires an excellent communicator and writer who is comfortable with: Collaborating with the product team, solutions engineers, sales, customer success, marketing, and external clients and partners; Building strong relationships with sales to turn customer intel into better positioning and sales tools; Adapting quickly as priorities evolve; Creating clarity from ambiguity; and Using frameworks to simplify messaging. We seek a candidate with experience conducting B2B customer conversations and collaborating closely with product and engineering teams. Key Responsibilities Go-to-Market & Launches: Project manage cross-functional teams to plan and execute launches for new product features, service offerings, and changes in go-to-market strategy, working with product, marketing, sales, customer success, and leadership. Write product release materials, demo scripts, and knowledge center articles, serving as the product team’s voice to marketing, sales, solutions engineering, customer success, and leadership. Track launch impact, win rates, and sales asset usage to refine positioning and enablement. Positioning & Competitive Intelligence: Maintain mastery of Anza’s value proposition and create audience-appropriate messaging for each product and persona. Develop and maintain customer persona segmentation. Lead competitive positioning, maintaining a current understanding of Anza’s competitive landscape. Sales Enablement & Training: Train sales, solutions engineering, marketing, and customer success teams on releases, messaging, and proof points. Serve as the daily point person for sales on the demo environment, positioning, and customer proof points. Customer Proof Points & Webinars: Conduct customer interviews and develop customer proof points, including case studies, testimonials, references, and videos, partnering with the content writer on case study drafts. Build and maintain a library of customer proof points organized by vertical, persona, and success metric. Create webinar slide content and moderate prospect and client webinars, coordinating internal SMEs and client speakers. Create videos for the platform user knowledge center. Cross-Functional Collaboration: Act as marketing’s primary liaison to the product team, advising on in-platform terminology and UX copy. Identify new visuals needed for the website, collateral, emails, social, and other channels. Required Skills & Experience Bachelor’s degree 3-5 years of B2B SaaS product marketing experience, including owning launches or releases end-to-end Nice to Have 2+ years of solar, energy storage, or transformer industry experience Core Competencies Experience leading cross-functional GTM teams for product launches or releases Experience leading sales and internal training Experience conducting customer interviews Experience moderating and creating webinar content In-depth knowledge of product marketing best practices and a commitment to staying current on trends Strong collaboration and interpersonal skills; comfortable working cross-functionally, internally and externally, and with leadership Strong organizational and project management skills Analytical mindset and comfort with data Comfortable using AI thoughtfully for research, data analysis, process automation, or early drafts Application Requirements Anza will reach out to you directly for the following: 1 launch or release plan 1 sales training or enablement asset 1 messaging or positioning document Compensation & Benefits Anza uses an internally equitable and externally competitive total cash approach to compensation. Our benefits package includes medical, dental, vision, health, life, and disability insurance; a comprehensive wellness program; 401(k) plan with company match and immediate vesting; continuing education and professional development assistance; and self-managed flexible work schedules and time-off policies. Commitment to Diversity and Inclusion Anza provides equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, age, sexual orientation, national origin, ancestry, disability, genetics, veteran status or any other characteristic protected by state, federal and local laws. In addition to federal law requirements, Anza complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. EEO M/F/D/V. A Note to Third-Party Recruiters Anza's team coordinates all recruiting and hiring at our company. Anza does not accept unsolicited resumes from third-party recruiters, staffing firms, or related agencies. Resumes are only accepted from third-party recruiters, staffing firms, or related agencies if a signed agreement is in place AND if external recruiting assistance is authorized by the Anza team for a specific position. All unsolicited resumes will be considered the property of Anza. Anza is not responsible for any fees related to unsolicited resumes. About the Company Anza is a revolutionary platform that empowers solar and energy storage equipment buyers and developers to use advanced data and technology to compare more products and make confident decisions faster. The result is increased profit, reduced risk, and massive time-saving. With Anza, clients can focus on higher-value work without chasing down data or using manual tools. They can access real-time pricing and extensive technical, trade risk, counterparty, and contract term data from 95% of the U.S. module supply. Anza’s Effective $/Watt analytics enable users to evaluate modules based on production and installation costs. It provides energy storage lifecycle cost analytics across AC and DC battery systems. Anza’s vision is to help every utility-scale and DG buyer and developer make optimal design and procurement decisions. Anza was born from internal tools at Borrego that maximized the financial value of its own projects. In 2021, Anza launched as a standalone application for broader industry use, furthering the company’s mission of accelerating the deployment of renewable energy. At Anza, we don’t accept the status quo. We are driven by a culture of teamwork, a growth mindset and continuous improvement as we pursue our mission. Since its inception, we have surpassed our growth goals and are looking forward to continuing to build a great team and platform. We believe in having an ownership company culture, so we have implemented an attractive equity program. Join us!