Product Marketing Manager

Job description

**About us:** BVNK is the stablecoin-powered financial stack for enterprises. We're now part of Mastercard, and together we're building a network for every form of money – one that delivers more reach, more capability and more choice. We enable businesses to build financial products, unlock new markets, and move money in seconds across 130+ countries, with 40+ licenses for fiat and digital assets globally. Processing billions annually, we empower enterprises worldwide to send, receive, convert, and settle stablecoins and fiat seamlessly through a single integration. Our mission is to accelerate global money movement, and we're assembling a world-class team to make it happen. Trusted by industry leaders like Corpay, Worldpay, Deel, and Flywire, we deliver the infrastructure that makes new forms of money usable within the financial systems customers already rely on today. By combining Mastercard's global payment reach and trusted networks with BVNK's stablecoin infrastructure, we're building the trusted operating layer for the evolution of money movement, helping customers participate in emerging digital networks without having to rebuild their businesses around every new innovation. We're a diverse team spread across EMEA, North America, and APAC, with a shared belief that stablecoins are the new infrastructure layer for financial services, and that BVNK is at the forefront of this shift. We're incredibly honored to have been recognized by: - CNBC World's Top Fintech Companies (2026) - FXC Intelligence Top 100 Cross-border Payment Companies (2026) - Newsweek's The Top 100 Global Most Loved Workplaces (three years running, most recently 2025) - LinkedIn as one of the Top 20 Startups in the UK (2025) **About this role in the team:** We pride ourselves on innovation, creativity and developing within a rapidly expanding industry. Our accelerated growth is driven by our successful product offerings. BVNK is seeking an experienced, motivated, and proactive candidate to join our team as the Product Marketing Manager. As a Product Marketing Manager at BVNK, you will own and scale our sales enablement function - ensuring the commercial team has the clarity, confidence, and tools to win deals consistently. This role is focused on building a high-performance enablement system, spanning product education programmes, competitive and market intelligence, and AI-driven workflows that remove friction from the sales process. You will work at the intersection of Product, Sales, and Marketing to ensure teams deeply understand what we sell, how we win, and how to position BVNK in live deals - with instant access to the right narratives, materials, and answers at every stage of the funnel. **Customer Insights & Voice of the Customer** - Design and own a structured customer insights programme across sales, solutions, account management and support, capturing use cases, objections, blockers and feature requests - Run customer interviews, surveys, win/loss and churn analysis to understand why customers buy, adopt, expand or leave - Segment customers by vertical, use case and product usage to find adoption gaps and expansion opportunities - Turn insights into updates to positioning, product feedback and campaign priorities, not only reports - Deliver a regular insights readout to Product, Sales and Leadership **Customer Communications** - Own the customer communications strategy and calendar across product launches, feature releases, changes and deprecations - Build lifecycle communications from onboarding through activation, expansion and retention, across email, in-product, webinars and account-led channels - Create customer-facing assets such as release notes, product updates, onboarding guides, FAQs and use case content - Give account managers and CSMs the messaging and talk tracks they need for customer conversations - Set standards so customer communications stay clear, consistent and compliant, working with Legal and Compliance **Product Adoption Campaigns** - Plan and run campaigns that drive adoption of new and underused products among existing customers (payments, wallets, stablecoins) - Set target segments, objectives and success metrics for each campaign, and coordinate delivery across Marketing, Sales, CS and Product - Run cross-sell and upsell programmes based on customer usage and fit - Test messaging, channels and offers, and adjust based on performance - Report on activation, adoption, time-to-value and expansion revenue **Customer-Facing Enablement & Systems** - Maintain a single source of truth for product, positioning and capability information used by customer-facing teams - Brief customer-facing teams on each launch so they can position it to existing customers - Track competitor activity that affects retention and expansion, such as switching risk and pricing moves - Automate repeatable workflows such as insight capture, campaign reporting and comms production, using AI and tooling (e.g. n8n, LLMs) **What we need from you:** - Experience in fintech, payments, or crypto/stablecoin infrastructure - A track record of building sales enablement programmes and systems, not just content - Strong understanding of competitive positioning and market intelligence frameworks - Experience implementing automation and AI tooling in marketing or sales workflows - Proven ability to work cross-functionally and drive alignment across Product, Sales, and Marketing - A structured, systems-thinking mindset with a bias for execution **What you can expect from us:** - Fair and **competitive salary** at every stage of your growth - **Meaningful ownership** in the business through our employee option scheme - **Flexible working** hours, with hybrid working at its heart - A **culture** built on passionate, growth-minded people - A **flexible approach to holiday** - Opportunities to travel to our **offices around the world** - An **open and creative environment** where you can help us define the future of BVNK, its culture, and its opportunity sets *At BVNK, we are focused on building a diverse and inclusive team. While you may not meet all of our requirements, we’d encourage you to apply if you meet the majority of our expectations. You may be a great fit for this role or another role in our team.* Compensation packages are based on candidate experience and relevant certifications. USA Salary Ranges $180,000—$210,000 USD