Product Marketing Manager

Job description

Rewind is a service that protects the critical data that powers businesses of all sizes. Our focus is on backing up data that lives in the cloud - in apps like Jira, GitHub, Confluence and Shopify. We are backed by Insight Partners, Inovia, Bessemer and Atlassian Ventures and are proud to be recognized as one of Canada's 50 fastest growing technology companies ([2023 Deloitte Fast 50](https://www.deloitte.com/ca/en/about/press-room/deloitte-canada-announces-its-annual-technology-fast-50tm-program-winners.html)). We invite you to read [our startup story](https://rewind.io/blog/why-we-started-rewind-backups/) to learn where we came from and where we’re going. Read about our mission, story and values [here](https://rewind.com/about-us/). To find out more about our perks, click [here](https://rewind.com/careers/#:~:text=Working%20at%20Rewind%20has%20its%20perks). Some of our Blogs might help you get a better understanding of what we do here. You can find them all [here](https://rewind.com/blog/). **Thriving at Rewind:** We embrace the fast-paced, ever-changing nature of startup life. If you love working with speed, agility, and creativity, you’ll feel right at home here. Here's what it takes to succeed with us: - **Team-First Mentality:** We put teamwork at the core of everything we do, believing that we are better when we are together. Success is shared, and when the team wins, we all win. - **Performance-Driven Mindset:** We are proactive, goal-oriented, and focused on delivering tangible, high-quality results. We go beyond meeting expectations - we aim to exceed them. - **Flexible Work-Life Approach:** We encourage balance and understand the need to recharge. While we stay agile for urgent needs, we make sure there's time to recover and enjoy life. - **Customer Centricity:** Our commitment to customers shapes everything we do. We listen, build relationships, and innovate - from our dedicated customer support team to our engineers, everyone at our company is focused on solving problems that matter most to our users. - **Taking Initiative:** We value ownership and proactive problem-solving. We encourage team members to think creatively, take ownership, and lead improvements. Your ideas and actions drive our success. - **We Make Time for Fun:** We work hard and make time to enjoy the journey. It’s not just about hitting milestones—it’s about making the experience rewarding along the way. **About the role** This role is the steel thread between our product strategy and the sales and marketing work that turns it into results. You'll build our go-to-market strategies and run product launches from plan to launch day, working closely with product managers, partners and sales. We do most of our product marketing through AI skills and agents that we personally build for ourselves. Research, competitive analysis, launch plans, messaging drafts and sales enablement all start with tools like Claude Code, and you'll work that way too. If you already do, great. If you're strong on product marketing fundamentals and curious about AI, we can teach you the rest. We're a small team, so you'll own your products end to end and make a lot of your own calls. Nobody expects that on day one. You'll work closely with the team while you ramp up, and you'll have support the whole way. **What you'll do** **Launches and go-to-market** - Plan launches for new products, features and releases, and run the cross-functional plan through to launch. - Develop marketing programs for your products with the marketing team, including the activities and budgets for keeping current customers and winning new ones. - Work with the demand generation and content team on programs that keep demand coming. - Measure how your programs perform, show what's working and what isn't, and report back on what needs to change. **Positioning and messaging** - Work with product management and marketing communications to develop positioning, messaging and content for our target buyer personas. - Explain in plain terms how our products solve our buyers' problems, and back your thinking with market evidence. - Represent your products externally through speaking engagements and written work. **Buyer and competitive insight** - Be the expert on our buyers, including who they are, how they buy and what criteria drive their decisions. - Know the competitive landscape: how each competitor positions itself today and where they're heading. - Map our buyer's journey, including where buyers get information and who makes which decisions, when and why. Use what you learn to change how we sell and market. **Sales and partner enablement** - Support our sales channels. Train them on the problems we solve, build internal tools and external collateral, and show them how and when to use each piece. - Turn your positioning and messaging into material our marketing, partner and sales teams can put to work. **AI-powered product marketing** - Use AI tools every day to research markets and competitors, draft and test messaging, and build launch and enablement assets. - Build and refine repeatable AI workflows (prompts, templates, agents) that the wider marketing and sales teams can reuse. - Other responsibilities aligned with the PMA’s definition of a PMM’s responsibilities. **What you'll bring** - 4+ years of product marketing experience in B2B, including product launches, positioning and messaging. - Sales enablement experience, such as training sellers and building the battlecards and collateral they rely on. - Hands-on use of AI tools in your daily work, or a clear appetite to learn them fast. AI is a core part of how this role works every day. We weigh PMM fundamentals more heavily than AI expertise, because AI is easier to teach. - Experience working with product teams to define product strategy. - Comfort working with technical teams and translating technical products into buyer value. A technical background is a plus. - Strong quantitative analytical skills, and clear written and spoken communication in positioning, messaging and storytelling. - A customer-centric approach, with experience talking directly to customers. - Diplomacy with cross-functional partners, including knowing when to push back and when to dive in. - Comfort working independently on a small, entrepreneurial team that moves quickly. - Strong organization while managing multiple projects and priorities. **Nice to have** - Experience building AI workflows or automations for a marketing or sales team. **Compensation Philosophy** The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. In some cases, we’re open to hiring at a higher level for the right person and are committed to paying competitively and fairly. If your experience is closer to an earlier career stage, we may still consider your application. In that case, we would evaluate the role at a different level within our levelling framework. Pay is just one part of the overall compensation at Rewind. **Why join Rewind** At Rewind, you’ll help shape the future of data protection for thousands of businesses. We’re performance-driven, innovative, and not afraid to challenge what’s possible. You’ll join a team that values trust, accountability, and respect for people’s time — and encourages every employee to experiment, think critically, and grow. We support innovation through experimentation — including smart use of AI tools — and believe the best ideas come from those who aren’t afraid to push boundaries. **How Rewind Will Support You** We know that enjoying the journey is just as important as reaching our goals. We work hard to create a positive, inclusive environment where fun and laughter are part of our everyday routine. We also offer a variety of benefits to support your success both at work and in your personal life which includes but is not limited to: - Flexible work hours - Employee stock options - Health benefits - 3 weeks vacation - 7 life leave days - 2 Level Up days for professional development - 1 volunteer day - Summer Fridays and office closed during the holiday break in December - Paid parental leave - $2000/year wellness/home office allowance - $5000/year professional development allowance Rewind is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. We value how each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our company. We strongly encourage candidates of all different backgrounds and identities to apply. **AI Usage** Our recruitment process may include the use of artificial intelligence–enabled tools to help manage and review applications efficiently. These tools assist our team, but hiring decisions are ultimately made by human reviewers.