Product Marketing Manager

Job description

About Intent HQ Intent HQ redefines customer understanding for the agentic era, enabling enterprises to influence customer decisions at the moments that determine growth, loyalty, and competitive advantage. As the Human-to-AI Context Company, we offer groundbreaking AI technology that creates the missing context of human behaviour and individuality, transforming data into confident decisions that reflect how people actually act in the real world. We enable brands to Act With Intent. Trusted by global enterprises, Intent HQ manages 325M+ profiles and processes 250B events daily. We won AI Business of the Year (National AI Awards 2025), Analytics Company of the Year (British Data Awards 2025), and winner of Best AI Ethics & Diversity Strategy (AI World Series Awards 2025), recognising Intent HQ’s AI innovation, analytics excellence, and ethical leadership. Intent HQ is a proven partner for leaders seeking measurable growth, faster decision velocity, and responsible AI-driven advantage. To learn more, Why Join Us: Exciting Work Environment: Work on cutting-edge technology at the intersection of AI and data analytics. Growth Opportunities: Advance your career in a fast-paced, innovative industry. Hybrid working: Based in our London office 2-3 days per week and the rest of the week remote, depending on your location. The Opportunity: Intent HQ is looking for a Senior Product Marketing Manager to lead the positioning, messaging and go-to-market approach for IntentOne. You’ll turn sophisticated AI capabilities into clear, compelling reasons to buy. You’ll also bring customer and market insight into the business, helping Product, Sales and Marketing understand what buyers need, where we can win and how to demonstrate our value. This is an opportunity to own the product marketing discipline, influence commercial strategy and see your work put into practice across a global market. You’ll lead product marketing across two routes to market: enterprise sales and direct mid-market acquisition. Each needs a distinct proposition, relevant evidence and a clear path to value. Working closely with Product, Sales and the wider Marketing team, you’ll own the research, positioning and material that help customers understand IntentOne and move towards a buying decision. You’ll combine strategic thinking with hands-on delivery. That means speaking to customers, developing propositions, writing copy, equipping sales teams and helping bring new capabilities to market. Key Responsibilities Own positioning and messaging. Develop and maintain a clear, differentiated story for IntentOne, translating technical capabilities into business value across audiences, sectors and use cases. Build buyer and user understanding. Research their priorities, buying criteria, objections and adoption needs. Turn those insights into practical recommendations for Product, Sales and Marketing. Lead competitive and ecosystem intelligence. Track alternatives and market developments, identify where IntentOne has an advantage, and create useful competitive guidance for live sales opportunities. Develop audience propositions. Build distinct propositions for enterprise and mid-market customers, with relevant messaging, evidence and paths to value. Turn customer outcomes into proof. Work with customer-facing teams to identify and validate results, then develop case studies, proof points and value stories that support buying decisions. Support product launch planning. Coordinate positioning, audience priorities, enablement and market readiness for new capabilities. Review performance and apply what we learn. Evangelisation. Drive internal training, release briefings and customer or partner sessions to build confidence in how IntentOne is understood, demoed and sold. Equip Sales to win. Create and maintain presentations, product narratives, battlecards and objection-handling material. Support priority deals and learn from customer conversations, wins and losses. Guide marketing execution. Give colleagues clear messaging and evidence to use across campaigns, content, the website and events. Partner with the AI Transformation Lead and the VP of Design. Maintain accurate product inputs, prompts and templates that generate consistent sales and marketing materials at scale. Hands-on delivery. Personally produce and maintain decks, proposals, talk tracks, demo flows, battlecards and customer-facing copy, keeping them accurate and aligned with product releases. What we’re looking for: At least five years of dedicated B2B product marketing experience, with the depth and ownership needed for a senior role. Experience marketing a technical product to business buyers, making complex capabilities understandable and commercially relevant. Evidence of owning positioning from research through launch, evaluation and refinement. Strong customer, buyer and competitive research skills. Excellent writing, with the ability to develop persuasive messaging, propositions and sales material yourself. Commercial judgement and an understanding of how product marketing contributes to pipeline, conversion and revenue. Confidence working across Product, Sales and Marketing, challenging assumptions constructively and building agreement. The ability to prioritise and follow through in a small, ambitious team. Enterprise and self-serve or product-led routes to market, including activation and trial-to-paid conversion. Category positioning or category creation. Telecommunications, retail, gaming or financial services sector experience. Practical use of AI tools to improve research, analysis and content development, supported by sound judgement and careful quality control. What success looks like In your first three months, you’ll build a strong understanding of IntentOne, our customers and our market, and identify where our positioning and enablement can improve. By six months, you’ll have clear propositions for both routes to market, sales material that teams actively use, a regular competitive intelligence practice and a consistent approach to launch readiness. Over the first year, you’ll demonstrate how your work contributes to stronger sales conversations, better conversion and improved win rates in our target segments. Diversity & Inclusion Intent HQ is an equal opportunities employer with an ethos of commitment to promoting and practicing diversity, equality and inclusion at work. At IHQ, different perspectives, ideas and experiences are valued and respected, with fair and equal opportunities provided for all. Our diversity and inclusion efforts have been recognised with us winning two consecutive Women in Tech UK Awards, under the Best Tech Employer (51-149 Employees)’ category & being shortlisted for the Best Employer for Parental Support award - an achievement we are very proud of. This year in 2024 we have been nominated again for the Best Tech Employer and our in house recruiter has been shortlisted for the Best In house Recruiter award! More recently in 2026, she was a judge for the Women in Tech awards to further support for women in the tech sector! Our Culture Working for Intent HQ, you have the opportunity to work with cutting edge technology in an environment where you are encouraged to think and act outside traditional methods. We are a growing business with a flat structure meaning everyone is visible and able to make an impact, not just in their own role, but across the business on a daily basis. We promote a collaborative, innovative and sociable culture, oriented towards performance and competitive advantage. Our DNA is made up of flexibility to all staff with a family friendly approach and focus on personal development. We have high expectations and pride ourselves on our cultural standards. Benefits Flexible working Private medical insurance, depending on eligibility Free breakfast daily (when in the office) 26 days holiday (increasing with service) Pension scheme Income Protection with Employee Assistance Programme Life Assurance Higher than statutory maternity/paternity benefits Work socials Wellbeing programme Cycle to work scheme Training opportunities