Product Marketing Manager

Job description

**Who are we?** At Leadership Connect, we believe that relationships are everything in business and in life. Founded by two former CEOs of S&P 500 companies and a former presidential press secretary, our premier information service is built for developing relationships that impact decisions in government, business, and media. Utilizing deep research expertise and cutting-edge technology, we help our clients win business and influence policy across various specialties and verticals. We are a close-knit team dedicated to helping each of our users make a difference. ### **About the Role** Reporting to the VP of Marketing, the Product Marketing Manager owns go-to-market strategy and execution—sharpening how we message, package, and deliver Leadership Connect's solutions to market. You'll lead cross-functional efforts across Product, Engineering, Marketing, Sales, and Customer Success, working directly with product managers and team leads to improve our offering through data-driven processes grounded in market feedback. As the connective tissue across the company, you'll rely on collaboration and ownership to succeed. ### Core Functions of the Role: - Own the go-to-market roadmap, strategy, and execution for product launches - Develop value propositions and messaging frameworks, and drive company-wide adoption and consistency - Gather market insights through research and customer interviews to capture purchasing drivers, sentiment, and reactions to messaging - Partner with Product Managers to sharpen our offerings based on the competitive landscape and customer feedback - Create sales and marketing collateral, plus internal and external communications, that drive adoption and conversion - Build training materials and lead sales enablement for key launches - Produce data-driven market stories, case studies, and product guides, and support webinars that advance business objectives ### About You: - 5+ years of product marketing experience at a B2B SaaS company - Experience building and executing go-to-market plans specific to software products - Superb written, verbal, and presentation skills - Strong analytical skills and a data-driven mindset - The ability to influence and align colleagues across cross-functional teams in a highly matrixed environment - A collaborative, ownership-driven approach - Nice to have: experience marketing to government workers