Product Marketing Manager

Job description

About the role We are looking for a hands-on Product Marketing Manager to bring our product story to market and connect our capabilities to the needs of buyers and customers. You'll be a great fit if you are a marketing generalist with a strength in product marketing. In this role, you will own product positioning, messaging, and go-to-market content while contributing across campaigns and broader marketing priorities. Working across teams, you will turn product and customer insight into marketing that supports business growth. This is an individual contributor role that combines strategy with execution. What you will own Own product positioning and messaging that connect Ambition’s capabilities to customer needs and business outcomes. Create a consistent narrative for Marketing, Sales, and Customer Experience. Create clear, credible technical content and enablement materials that help buyers evaluate Ambition and equip customer-facing teams to communicate its value. Partner with Product and Engineering to ensure accuracy. Use customer research, competitive intelligence, and field feedback to sharpen positioning and inform marketing priorities. Develop customer stories and proof points that demonstrate meaningful outcomes. Plan and execute product launches with teams across the business, from audience and messaging through coordinated content and communications. Use results to improve future launches. Own the customer messaging strategy and collaborate with CX on content that supports customer engagement, retention, and growth. Adapt product stories to customer needs throughout the customer lifecycle. Build, test, and improve marketing workflows using data, experimentation, and AI. Simplify repeatable work while maintaining high standards for accuracy, quality, and brand consistency. How you will work across the team Partner with Brand Marketing on integrated campaigns and contribute across content, digital channels, and other marketing priorities. Collaborate with customer program owners on content and messaging that support their programs and customer education. Work with Sales and Customer Experience to understand audience needs and develop relevant messaging, proof, and enablement materials. Partner with Product and Engineering on product understanding and launch readiness, and with RevOps on measurement and campaign execution. Bring a broad marketing perspective and flex beyond your core specialty, with priorities aligned to team capacity and business goals. What you bring 5+ years of B2B SaaS marketing experience across areas such as content, campaigns, demand generation, or customer marketing, with demonstrated strength in positioning, launches, and buyer enablement. Your background may span several marketing roles. Strong writing and technical communication skills, with examples of turning complex capabilities into accurate, useful content for business and technical audiences. The ability to develop compelling content across formats, from concept through execution, and collaborate effectively with creative and technical partners. Strong research and analytical skills, with the ability to turn customer, market, and competitive insight into practical marketing decisions. Comfort moving between product marketing and broader GTM work, taking projects from idea through execution, and making practical trade-offs in a lean team. Experience using AI and a desire to build, test, and improve marketing workflows with it. You enjoy experimenting and turning ideas into repeatable processes, with sound judgment about quality and human review. Familiarity with revenue technology or customer lifecycle programs is helpful. About Ambition Ambition exists to amplify human performance. We were founded on a singular belief: Coaching is the most important driver of revenue performance. We built the unified system that empowers frontline managers to drive consistency, accountability, and predictable results. Our platform makes consistent, exceptional coaching a reality for every team, every rep every day. We're headquartered in Chattanooga, Tennessee, with an office in Nashville.