Product Marketing Manager, Activation

Job description

Profound is the marketing platform for the age of AI search. The way brands reach people is being rewritten — AI models like ChatGPT, Perplexity, and Google AI Mode are now the answer layer between companies and their customers. We built the platform marketers use to understand, measure, and win in that world: the analytics, intelligence, and agent automation that turn AI search from a threat into a competitive advantage. We went from 0 to a $1B valuation in 18 months. Revenue grew 100x last year. Our customers include 15% of the Fortune 500 like Walmart, Wayfair and U.S. Bank, and innovators like Ramp, MongoDB, and Figma. We are backed by Sequoia, Kleiner Perkins, LSVP, and Khosla Ventures — and we are moving fast enough that the people joining now are building the playbook everyone who comes after them will run. This is a full-stack product marketing role, which means you will own the whole arc with the rest of the team: positioning and messaging, launches, competitive intelligence, content, and enablement. What sets this role apart is where its center of gravity sits. Your primary internal partner is Customer Success. You will make sure the people who onboard, retain, and expand our customers always understand the newest version of Profound and can turn that understanding into adoption, renewal, and growth. You will still support Sales, but your first question every day is: how do we help our customers get more value, faster? WHAT YOU'LL OWN Product knowledge and customer-facing narrative - Be the internal expert on Profound's product: features, roadmap, use cases, and technical underpinnings. - Translate what we build into clear positioning and messaging that shows up across the customer lifecycle, from onboarding to renewal to expansion. - Own the story of "what's new and why it matters" for existing customers, not just prospects. Customer Success enablement and content - Build the materials that CSMs rely on: onboarding, product deep-dives, feature launch training, and recurring office hours. You will partner with GTM Enablement to deliver these materials and have support from that team. - Create the content that drives adoption and retention: feature explainers, customer-facing playbooks, use-case guides, QBR narratives, expansion talk tracks, and product FAQs. - Give CSMs sharp, accurate language for renewal conversations, upsell moments, and objection handling with customers who are already on the platform. Launches and lifecycle marketing - With the rest of PMM, you will co-own go-to-market for new features and products with a heavy emphasis on landing them inside the existing base, not only in new-logo acquisition. - You will own our webinar content calendar to drive both new logo pipeline generation and customer education/adoption - Partner with the rest of marketing, including community marketing, to drive awareness, activation, and adoption of what we ship. - You will own the changelog, making sure everything we’re shipping makes it way to our users both via product notifications and weekly emails - You will own our case studies and go-to customer stories, bringing the best of what our CS teams are doing with our customers back into top-of-funnel marketing collateral to drive additional pipeline via social proof points. - Measure whether launches actually move adoption and retention, then close the loop. Cross-functional partnership and the field feedback loop - Embed with Product and Engineering to stay ahead of what's coming. - Own the feedback loop between the field and Product: surface what customers are asking for, what's confusing, and what's resonating. - Coordinate with Sales, GTM Ops, GTM Engineering, and Marketing Engineering where product knowledge and the customer journey intersect. WHAT WE'RE LOOKING FOR Background - 3 to 6 years in product marketing, customer marketing, product enablement, or a closely related field at a B2B SaaS company. - Experience serving or working alongside Customer Success, account management, or a post-sale motion (adoption, retention, expansion). - You've created enablement, launch, or customer-facing content yourself. - You've worked in a fast-moving product environment and know how to keep pace with a roadmap that doesn't slow down. Technical depth - Comfortable getting into the details of a technical product. You don't need to be an engineer, but you can sit with one and come away with a clear grasp of what's being built. - Able to understand and explain concepts like APIs, data pipelines, AI model behavior, and platform architecture at a level that's useful in a customer conversation. - Experience with AI, LLMs, and the evolving landscape of AI search and agentic systems is a real plus. Content and communication - Strong writer and communicator. Your decks and guides should be things people actually want to read. - You can take something complicated and make it simple without losing accuracy. - Comfortable presenting and facilitating in front of CSMs, AEs, leadership, and executives. Interpersonal - People genuinely like learning from you. You make enablement something the team looks forward to, not something they endure. - Strong relationship-builder across CS, Product, Sales, and Marketing. You earn trust by being useful and accurate, not just enthusiastic. - Low ego, high output. You're comfortable doing the work at whatever level it needs to happen. NICE TO HAVE - Experience at a marketing technology, analytics, or AI company. - Familiarity with AI search, LLM-based discovery, or answer engine optimization. - Experience owning customer marketing, adoption, or expansion programs. - Experience in a category-creation or early-market environment where the product story is still being defined. LOCATION This is an on-site role based in our Union Square, NYC offices, designed for builders who thrive on speed, iteration, and meaningful impact. For this role, the expected base salary range is $145,000 to $200,000. Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring. Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam.